Marketing plan development for your MLM company

A strategy allows to sponsor only one line, with no limitations in the width

Advantages:

• The simplicity of the calculation principle allows you to quickly make a forecast of income
• The system eliminates the risk of losing bonuses due to non-fulfillment of qualifications

Limitations:

• No awards for personal sales
• In order to have a constant high passive income, it will take years to build your network

Bonus types:

• Sales commissions - paid based on the sales of downline members
• Referral bonus - the profit that the user receives for attracting new members to the company
• Team bonus - remuneration that the team leader receives when each team member closes a sales cycle
• Quick Start Bonus - reward for achieving a certain goal by an agent, which is received by a partner and the mentor who led them

Some companies call matrix marketing forced or limited matrix. The terms of the plan allow a distributor to develop their business team within a limited formula (breadth *depth).

Advantages:

• Constant sponsorship by new members can motivate you for serious results
• Predicting your future earnings

Limitations:

• New agents receive earnings for the performed work after a while
• Any participant will be connected only to their first line

Bonus types:

• Matrix bonus - credited when sponsors complete their matrix with descending lines. Moreover, each matrix must fulfill the required minimal action (for example, turnover)
• Sponsorship bonus - motivation for every salesperson to recruit
• Matching bonus - the sponsor receives a percentage of the payout received by the referred agent

In companies with a binary marketing plan, everyone who comes to the company partner becomes a mentor for two subsequent agents. Newbies are added to free cell of the next member of the structure, regardless of who brought them to the company

Advantages:

• Each participant must attract only two new partners to the structure
• The built-in system allows you to generate income with minimal effort

Limitations:

• The likelihood of the emergence of passive distributors
• Low resistance to destabilizing factors.

Bonus types:

• Referral bonus is the profit that the user receives by attracting new members to the company
• Commissions for sales volume - are calculated from the turnover of the branch that showed a lower result
• Bonus for closing the cycle - the payment of which occurs, when all the members of the structure have completed a certain turnover
• Bonus for closing the structure - the profit that the MLM leader gets after the structure is closed

The peculiarity of the stepwise marketing plan is that for each specific distributor, the level of earnings is determined depending on the volume of their personal sales and the turnover of their team. With each new level the distributor increases the percentage of personal discounts on products

Advantages:

• Promotion of active agents, separately for personal sales and for attracting distributors
• The most “stress-resistant” marketing plan, because even in the conditions of the market crisis, the mechanism of payment of commissions will not be stopped, due to the personal sales of the agent

Limitations:

• A lot and intensive work is required to get the result. Carrying out high sales and attracting 4-5 new agents monthly
• Conditions of fierce competition among distributors

Bonus types:

• Quick start bonus - for achieving a certain goal within a short time. The bonus is received by the agent and their mentor
• Leadership bonus - the mentor receives passive income for the split-off structure of the leader they “nurtured”
• Infinity bonus - bonuses are paid from an infinite number of levels deep into