Is Avon a MLM?

Question

Is Avon a MLM?

Accepted Answer

Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is Avon a MLM? Yes, Avon is a multi-level marketing company. Founded in 1886, Avon is one of the oldest and most recognized direct selling companies in the world. Avon Representatives sell beauty, skincare, fragrance, and personal care products directly to consumers and can recruit other representatives to earn override commissions on their team's sales. This multi-level commission structure makes Avon an MLM by definition. Avon's Business Model Independent Avon Representatives sell products through catalogs, personal websites, and social media Representatives buy products at a discounted price and sell at retail markup They can recruit new representatives and earn commissions from their team's sales volume Avon has a multi-level compensation plan with ranks and leadership bonuses Avon was acquired by Natura &Co in 2020 Avon is often perceived as "different" from other MLMs because of its long history and catalog-based selling model. But structurally, it operates the same way: independent representatives selling products and recruiting teams, earning commissions on multiple levels. Definition: Avon is a multi-level marketing company that sells beauty and personal care products through independent representatives who earn from personal sales and team commissions across multiple levels. Is Avon a MLM? Yes. It is one of the oldest MLMs in existence. The model has evolved from door-to-door catalog sales to digital selling, but the multi-level compensation structure remains.

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