Is Tupperware a MLM?

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Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is Tupperware a MLM? Yes, Tupperware has operated as a multi-level marketing company for decades. Tupperware Brands sells its food storage and kitchen products through a network of independent consultants who earn commissions from personal sales and from the sales of their recruited teams. The company pioneered the "party plan" sales model in the 1950s, which became the template for the modern direct sales industry. Tupperware's MLM Structure Independent consultants sell Tupperware products through home parties, online events, and personal contacts Consultants earn retail profit and commissions on personal sales They can recruit other consultants and earn override commissions on team sales The compensation plan has multiple ranks and leadership bonuses Tupperware has been a member of the Direct Selling Association Tupperware is one of the most recognized brands in the direct selling industry. However, the company has faced significant financial challenges in recent years, including declining sales, changing consumer habits, and a bankruptcy filing in 2024. Despite these difficulties, Tupperware's products remain well-known and are still sold through its consultant network in various markets. Definition: Tupperware is an MLM company that sells food storage and kitchen products through independent consultants using a party plan model and multi-level compensation structure. Is Tupperware a MLM? Yes — and one of the oldest in existence. The company invented the home party selling model that the entire direct sales industry still uses today.

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