Is Avon Multi Level Marketing?

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Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is Avon multi level marketing? Yes. Avon operates as a multi-level marketing company. Avon Representatives sell beauty, skincare, and personal care products directly to consumers and can recruit other representatives to build a team. Is Avon a MLM in its structure? Yes — representatives earn from personal product sales and from override commissions on the sales generated by their recruited teams, which is the defining characteristic of an MLM. Avon's MLM Structure Independent Avon Representatives sell products through catalogs, personal websites, social media, and face-to-face interactions Representatives purchase products at a discount and sell at retail, keeping the margin They can recruit new representatives and earn commissions on their team's sales Avon has a multi-level compensation plan with ranks, bonuses, and leadership incentives Avon is one of the oldest direct selling companies in the world, founded in 1886. It was acquired by Natura &Co in 2020 and continues to operate globally. Avon has historically been one of the largest beauty companies in the direct selling industry, with millions of representatives across dozens of countries. Avon's model has evolved over the years. While traditionally catalog-based, the company has moved increasingly toward digital selling, with representatives using online stores and social media to reach customers. Definition: Avon is a multi-level marketing company that sells beauty and personal care products through independent representatives who earn from personal sales and team commissions. Is Avon multi level marketing? Yes — and one of the most established MLM companies in the world. The company has been operating for over 130 years using a direct selling model.

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