Network marketing online. How to adapt an old company to the conditions of online reality

Market trends and needs are constantly changing. To meet new challenges, companies must be highly flexible and adaptive. Adaptability is the key quality that unites projects from TOP 50 network marketing companies.

A significant privilege of entrepreneurs today is the ability to track trends online. It is also an excellent tool for attracting business partners and selling products. In the article, we will explain why network marketers are massively moving away from offline, how to transition all processes online, and which digital marketing strategies are most effective for MLM businesses.

Why Network Marketers Are Moving Online

A quite common but still relevant phrase by Bill Gates: "If your business is not on the Internet, then your business will be out of business." Therefore, all entrepreneurs, without exception, need to be online. Networkers have found the following advantages of online promotion for themselves:

- Targeted audience selection. There is no need to approach every acquaintance with your offer. A person who has joined a public group or visited a website is already interested in it.

- Wide coverage. A company can expand internationally - seek partners and wholesale buyers abroad, use foreign platforms for promotion, etc.

- Financial transparency. By placing and paying for an order through the company's official website, the buyer reduces risks for themselves. To skip the transaction, payment systems identify the payer, the recipient of the money, and the purpose of the payment.

- Automation. It is very easy to automate business processes online - launch advertising targeted at your target audience; set up news distribution in messengers; record video training in webinar format to save time on training new partners, etc.

How to Move Your Business Online

When deciding to adapt your business to the conditions of the new reality, carefully consider the strategy for entering the online arena.

1. Conduct Preliminary Analytics

The more market information you gather, the more chances you have to develop working hypotheses and understand where to start promoting. You will need to:

- Conduct a thorough market analysis. Evaluate demand, check for seasonal fluctuations in your niche, calculate potential traffic volume. If you see that the market doesn't need another player - work on the uniqueness of your product, marketing, etc.

In the article Blue Ocean Strategy in MLM we already talked about how to find your unique niche within an aggressive market and tough competition.

- Conduct a competitor analysis. You must know your "opponents" in advance - evaluate the user interface of competitors' websites, study their marketing strategy, and the conditions of the marketing plan. For example, to analyze competitors' advertising campaigns, you can use services like SpyWords, SemRUSH, SimilarWeb.

- Identify and study the target audience. Before making offers, find out what your partners and consumers really want. Understanding the needs and interests of the target audience is the basis of the entire promotion strategy.

In the article Target Audience MLM

, we talked about audience categories in the network, errors in their determination, and ways to attract "your" people. 

2. Create a website

Many still think that a website is only needed for online product sales, but it can offer a networker many more opportunities. When it comes to creating their first websites, both large and small companies usually choose one of the following options:

- Business card website. All these types of websites are designed to inform visitors about what the company is and what it does. 

- Corporate page. This is a full representation that includes complete information about the company, services, products, etc. The main difference from business cards lies in extended functional capabilities and possible integration with the company's internal systems.

- Promo site. It promotes a specific group of products \ services and can be used to present new products, conduct advertising campaigns, and serve as an advertising brochure.

- Landing page. This is a one-page website created for presenting and encouraging the purchase of a specific product or service.

- Online store. This is a multi-page website where the company's entire range of products is presented, with functionality for ordering and paying for goods/services.

- Personal website. Unlike business cards and corporate websites, a personal page represents not a company but an individual. It is useful for establishing the reputation of the company's founder or even a regular distributor who is developing a personal brand.

More information on how to create an online resource for a network company and what it should be like can be found in the article MLM Website. Types and Features

We want to emphasize that if you want to be a strong competitor in the market, you need to approach the design and promotion of your online platform very responsibly. First of all, carefully consider the nuances of its visual (UI) and functional (UX) design. If the site is unattractive and inconvenient, nothing will save you from failure. Therefore, it is better to entrust the development of the site to professionals who have experience in designing MLM platforms and understand their specifics.

3. Engage in Promotion

To promote your business and scale your network structure, you will need to develop a comprehensive digital marketing strategy. Here are some tips to help you implement it:

- Content Marketing

Tip #1. Create relevant and unique content. By publishing consistent and valuable information, you will attract organic traffic from interested users.

Tip #2. Use storytelling. If you want to strengthen the trust and loyalty of your customers - try using the "storytelling" method.

There is a saying: "Facts tell, but stories sell!". Statistically, people remember stories 22 times more often than other content.

Tip #3. Use video format. By 2021, video is expected to account for over 80% of all internet traffic. Additionally, four times as many consumers would prefer to watch a video about a product than read about it.

Tip #4. Work on your personal brand. Company founders and structure leaders need to focus on promoting their personal reputation. By promoting your personality as a brand, you will create a strong association between yourself and the business (H2H marketing), strengthen the trust and loyalty of the audience - potential partners of the company.

P.S.: In the article Content Marketing in MLM, we have already explained why we recommend all our customers to engage in blogging.

- Social Media Marketing (SMM)

Tip #1. Develop your company's profile on social media platforms where your target audience spends time. For example, Instagram has a younger audience compared to Facebook and Twitter. Pinterest is more popular among women. YouTube is mostly watched by millennials.

In the article Attracting Partners Through Social Media, we provided tips on promoting businesses on each specific platform.

Tip #2. Do not publish content just for the sake of it.The content on your pages should be interesting, concise, and provide value - indirectly guiding you towards achieving your marketing and sales goals.

- Email Marketing

Tip #1. Personalize the email.When writing an email for your mailing list, imagine your most loyal subscriber and address them directly. Avoid writing to a group of people at once; write personally to your reader.

Tip #2. Sell Less. Sales should not exceed 30-40% in your emails, otherwise, you will lose subscribers. Send more motivating and inspiring material and educational, useful content.

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As you can see, to successfully launch and develop an MLM project online, you need a whole set of skills, practical experience, and a deep understanding of the specifics of promoting network business. Online promotion methods differ so much from offline ones that you may literally say goodbye to your previous marketing experience and start learning everything from scratch. But once you understand how it works, you will scale the structure much faster than "the old-fashioned way," offline.

Team FlawlessMLM, drawing on years of experience in MLM projects, will help minimize potential error risks, optimize your website according to niche trends and the specifics of your business. When considering creating a website for your network business from scratch, feel free to ask any questions to the managers at FlawlessMLM.