A good website is a checkmate from the marketing side for any business, regardless of its scale and specifics. Many still think that a website is only needed for online product sales, but it can offer a networker much more opportunities.

Types of Websites for MLM Business

To make a website effective, it is important to determine its functionality and future content. In network marketing, a website can be:

1. Contact Information Collection Form

This is about a simple mini-site with information about a person/company, a business offer, and a contact form at the end. All the site content engages and intrigues the visitor, tells about the product, and explains the benefits of cooperation. The main goal of the site is to obtain the visitor's contact.

Also, such sites are called landing pages, one-pagers, and squeeze pages.

2. Web Business Card

Business card websites are used to present targeted data. Usually, these are 1-3 pages with information about an entrepreneur, company, product/service, and contacts/address.

For example, a networker can place a video presentation on a separate page and share the link with potential partners. This way, they reduce the number of distracting factors (other videos in the YouTube feed) and implicitly declare their professionalism.

Business card websites are often used as a "web placeholder." In this way, information about the project/person will be indexed in search results, and the page owner will get a beautiful domain name for work email.

3. Presentation of an upcoming event

This type of website is similar to the previous two, with the difference that instead of presenting the business, all the site's content encourages attending a conference/webinar, and a reservation and ticket purchase system is implemented instead of a contact form.

As an alternative, instead of developing a separate website, you can publish the event on specialized services or social networks.

4. Online Store

Here we are talking about a more complex, multi-page website with detailed information about the company, its marketing plan, and products. Also, its functionality often includes personal partner accounts, where distributors can monitor the status of the recruiting structure and order products.

Ideally, such a complex site should be developed for MLM project owners. This is a quite expensive product, and resources need to be invested not only in website development but also in its ongoing maintenance, development, improvement, etc. It is easier for distributors to create a recruiting system, develop a lead funnel, and a training program for new partners.

For more details on marketing funnels in network marketing, read the article Sales Funnels in MLM. Stages of Business Automation

5. Recruiting Page

Finding new people for your business team is one of the important topics that concerns every networker. To develop your partnership structure, you can engage in networking, build your personal brand, actively promote your business on social networks and forums. You can also create a personal recruiting website.

The content of such a website will be aimed at attracting and engaging its visitors in your business. By meticulously working on the content of the site, it is quite possible to almost completely automate the search for partners. This way, you will free up time to develop your business in other aspects (such as training newcomers, improving the qualifications of team leaders, and enhancing the performance of your structure).

As a tool for automating recruiting, we recommend using the Recruit CRM system (recruting.biz). It is really possible to create up to 12 different recruiting landing pages, adjusting them for different target audiences target audience. By adjusting the content of one of the templates for your business, you will get a website that is already adapted to your needs.

How to Create a Website for MLM

Be prepared that for each specific task in your business, you will need to create a separate website. For the successful implementation of all necessary functionality, it is better to turn to a contractor who already has experience working with MLM projects. Otherwise, you risk losing your financial, time, and moral resources without achieving any results.

If you have no practical experience in creating your web pages, try creating a landing page using a website builder - this is a website building system that allows you to create a site without special knowledge or skills. Builders can be universal (for example, tilda or wix) and specialized (for example, recruting.biz, which specializes in MLM sites).

To develop a website on your own, you need to:

- know the smallest nuances in the field of marketing \ sales;

- be able to work in Adobe Photoshop, Illustrator, etc.;

- have basic programming skills (html, css, etc.);

- buy a domain and know how to work with hosting;

- master skills in prototyping, testing, and phased implementation of web products.

To make the study of website creation nuances and the principles of development breakdown less time-consuming, it is more reasonable to turn to development specialists. Contractors specializing in website creation have entire teams of programmers, marketers, and designers on staff, each of whom is a professional in their field.

What a website for network business should be like

The main task of an MLM website developer is to ensure comfort, speed, and simplicity of interaction between the website and its visitors. To create a website that attracts distributors and increases product sales, it is important to consider:

- Adaptability. Displaying the interface on different devices has become a critical factor affecting conversion. After creating the mobile version of the site, your website will quickly load, hide all unnecessary items in the menu, and, in general, be convenient for viewing on any mobile device.

- Ease of registration. The registration process should be simplified to the maximum, as experiencing minimal inconvenience already at the first contact stage with you, a person is more likely to simply leave without completing the registration. The main rule is to request the minimum necessary amount of data. Each extra input field drastically reduces the conversion of your registrations

- Feedback tools. Provide feedback and easy communication with mentors (sponsors).

- Micro-guidance. Explain the nuances of page functionality. This is an important component that will help improve the user experience of working with the website.

- Interactivity. Add elements that enhance interactivity, and your site will literally come to life. These can be social media buttons for reposting news, ratings and polls, comments, etc.

- Gamification. To gamify a project, it is necessary to modify the positioning of the company's marketing plan and turn it into an engaging game.

For more information on incorporating gaming elements into MLM business, read the article Gamification in Network Marketing

However, even after creating a quality and in-demand resource, it is not advisable to rely on visitors finding you on their own.

How to Drive Traffic to an MLM Website

Any website is a kind of business showcase that will help you establish yourself with potential distributors, increase the loyalty of existing partners, and boost product sales.

Launch Targeted Advertising

Using targeting provides maximum results with a rational use of the advertising budget. The principle of targeting is universal: parameters defining the target audience are set in the advertising account, based on which the audience for displaying ads is selected. This type of advertising is set up in search engines, contextual advertising, banners, and social networks.

Develop company profiles on social networks

Influencing the audience through social networks is another way to attract new partners and retain existing ones. Many find it convenient to get information from social networks, considering how much time people spend on them.

Develop a content marketing strategy

To attract organic traffic, fill your site with content and keep it up to date. By creating a blog, you can explore the topic, targeting the target audience, sharing your business management experience, sharing unique cases, etc.

By publishing guest articles on authoritative internet sources, you will not only get positive mentions of yourself, but also place a backlink to your site. Quality link building is one of the significant factors that search engines consider when determining a site's positions in search results.

To start, you can publish your content on free platforms for posting textual material (for example, Hashtap, VC, Spark, or Medium). Then, look for resources with similar topics and post on them. By paying for publication on such a site, you will attract an interested audience and achieve a higher conversion rate.

Create an audio podcast

Podcasting has become a trend in recent years. New information is much easier to perceive aurally, which explains the growing popularity of podcasts. By delivering content in this format (uploading it to Spotify, SoundCloud, YouTube, etc.), you can reach people when it's not possible otherwise - while walking the dog, driving a car, during a morning run, etc.

Team FlawlessMLM, based on years of experience working with MLM projects, will help minimize potential risks of errors, optimize the website according to niche development trends and the specifics of your business. When considering creating a website for your network business from scratch, ask any questions that arise to the managers FlawlessMLM.

Website for MLM. Types and Features