Business online. Creating an MLM structure around your own name

Each networker develops an individual strategy to attract partners into their structure. In practice, most come to developing a personal brand.

Personal brand is a dynamic image of a person in the minds of others; what and how others think about a person. People with a well-known name and a good reputation are treated much more loyally.

A personal brand will create a strong association between you and your business, strengthen trust from current and potential partners. Popularizing your name has become a proven way to attract the attention of the target audience.

For more information on the target audience in MLM, read the article Target Audience in MLM. Guide to Identification and Attraction

How to Develop Your Personal Brand

For any entrepreneur looking to develop a partnership structure and increase sales, it is important to work on their recognizability. The main factor for success in this matter is consistency. Read on to learn how you can specifically develop your brand online:

1. Take Responsibility for Team Progress

Network marketing is deeply rooted in the concept of H2H (Human to human). Here, people work on people, with people, and for people. Those who bring members of their team to results have no problems attracting partners.

In an industry based on trust and partnership, it is important to take responsibility for the initial development of the distributors you bring in. When inviting a newcomer to the team, provide quality training and support. Having a reputation as a reliable sponsor is crucial for structure development.

2. Build Expert Reputation

To enhance your professionalism, constantly improve your knowledge, skills, and qualifications. In particular, read and analyze industry books, watch relevant webinars and courses, participate in conference calls with colleagues from the company.

Towards your team, you must be prepared to answer any questions, provide advice, help, and guide them in the process of developing their business. If you do not want to engage in such communication, you risk undermining the audience's trust.

You can establish your expertise through social networks and media resources. Do not hesitate to give interviews, share professional achievements, milestones, and thoughts on business, conclusions related to establishing yourself as a networker. Create content for your social media pages, blog, or thematic platforms. For variety, you can participate in specialized conferences or enter the infobusiness field.

More about how to create a business based on useful, educational content, read in the article How to make money with knowledge. Stages of creating an educational course

3. Attend relevant events

In business, communication skills and the ability to quickly establish business connections are extremely important. For this purpose, successful networkers attend training sessions of the parent company and involve members of their team in this. Valuable partners are also sought at business and social events, exhibitions, and industry conferences.

Considering the trend of transitioning online, you can meet like-minded individuals in chat rooms during online conferences, in messenger-based chats, and in specialized groups on social networks.

Special attention should be paid to the official mobile applications of conferences, which are designed for networking and communication among event participants. The advantage of such development is that the application itself is a closed "interest club." This is the next level of specialized chats and a professional solution for companies willing to invest in their own development.

How to attract potential partners

Before searching for people and starting to introduce your company to potential partners, it is important to prepare thoroughly. To do this, it is necessary to clearly define what a potential candidate represents, thoroughly study the market, and enhance your attractiveness as a business partner.

1. Engage in networking on social media

Practically every network entrepreneur engages in networking on social media, developing online profiles dedicated to their business. By adding contacts of people interested in network marketing, they lay the foundation for future communication.

Networking is a system for building a network of professional contacts.

People who show openness attract more people, each of whom is a potential partner. Therefore, special attention should be paid to the completeness of information in the profile. Below is a checklist for basic account completion:

- provide accurate information about work experience, region of residence, interests, and goals;

- consider avatars and photo albums as an image tool. Choose photos that will show you as a decent person and a professional someone would want to work with;

- to confirm your business activity, maintain a column with records of online webinars, conferences, or podcasts where you were a lecturer or guest;

- if there is an opportunity to pin a post, provide detailed information about yourself and your business in it. The page visitor will immediately see the targeted, necessary information.

In the network, it is important to show activity regularly. In addition to generating useful, professional content, many leaders share their achievements and boast the pace of partners' development, announce events of parent companies, or organize their own conferences. Take an example from them.

2. Join Niche Online Communities

You can find networkers with real experience in industry forums and thematic communities. Many specialized groups are created on LinkedIn, Facebook, and Vkontakte. There you can personally communicate with distributors who have gone through or are already going through certain stages of establishing and developing their own business. Moreover, by participating in discussions, you can learn something useful and spot a potential partner.

Regional business organizations and entrepreneur clubs can be a goldmine. The likelihood of finding a companion among people involved in similar projects is higher.

3. Launch Targeting on Your Website

Targeting is a type of advertising that allows you to select a specific type of audience to whom you intend to show the ad.

The principle of operation is universal: parameters previously specified in the portrait of the target client are set, based on which the audience for displaying ads is selected. This can be done based on search engines and social networks. Using targeting provides maximum results with a rational use of the advertising budget.

Start by attracting the audience to the landing page, where the benefits of working with you will be described. Creating single-page websites can be done using the Recruiter system's constructor (recruting.biz). There you can develop up to 12 landing pages for different audiences or informational products.

4. Develop a link-building strategy

Link building is a full-fledged strategy for placing links to a site from authoritative resources.

By placing quality links on your site, you gradually enhance its reputation in the eyes of search engines and gain the opportunity to attract organic traffic. Keep in mind that link building is considered only in conjunction with other marketing methods.

In recent years, the combination of link building with content marketing has become a trend. Write educational articles, press releases, reviews of compensation plans, incorporating a link to yourself organically into the content. If you are ready to create unique thematic content, you have more opportunities to receive traffic and recognition.

As an option, platforms for placing links can be social networks (for example, VKontakte, Facebook), bulletin boards (for example, Avito or OLX), networker databases (for example, mlmbaza.com), blogs, article platforms (for example, VC or Hashtap), and thematic websites (for example, besuccess).

Team FlawlessMLM helps develop MLM companies and launch new ones from scratch. Our specialists, using accumulated developments, will quickly and qualitatively implement the project and develop marketing of any complexity. Contact our manager in the website chat (flawlessmlm.com) and get a free consultation on solutions for your business.