Blue Ocean Strategy in MLM. How to identify and develop your own niche in the market

Market space is an ocean where boundaries have long been defined and rules of the game established, understandable and familiar to the players. The more competition in a certain sphere, the fewer chances of success in the market. This is the definition of the "red ocean," and it has this color because it is stained with the blood of failed companies. If you want to safeguard your business, you need to enter the "blue ocean" - create your comfortable environment within an aggressive market