Content marketing in MLM. Why network companies need to have a blog

Representatives of many network companies think that blogging is a secondary task and investing in content is not necessary. Partly they are right - distributors play a huge role in project promotion. On the other hand, the company neglects a very important tool that can attract organic traffic, establish the brand's reputation, and indirectly increase the project's profitability. In the article, we will explain why we recommend blogging to all our clients.

What is content marketing

Content marketing is a type of marketing promotion based on the generation and distribution of content (text, audio, or video).

By publishing content, a company spreads information about itself and asserts the reputation of its brand. In practice, content marketing is meticulous work with filling the company's website and its profiles on social networks, interacting with the media, bloggers, etc.

Obviously, it is impossible to tell everything about the business on the main page of the website - that's why the most compressed information is published to interest a potential partner or client. However, within content marketing, you can elaborate on every detail of the marketing plan, principles of work organization, etc.

When starting to work with content, there is no need to overhaul the budget, gather a whole team of content managers and SMM specialists. At the beginning, stick to minimal costs and start a corporate blog.

Managing a Corporate Blog

Each of us has faced a situation where, during learning, it is necessary to gather information bit by bit, rereading numerous sources. Develop a content strategy and collect valuable articles in your corporate blog:

- Tell about the company, product, and marketing plan.Treat the blog as a direct channel of communication with partners and clients. Present the product and write about assortment updates; publish news, information about promotions, event announcements; talk about production, company development stages, compensation plan conditions, etc.

- Establish the brand and network marketing reputation overall.To claim authority in the industry, comment on current trends in your niche, analyze market development trends, conduct your own research, etc. By publishing such deep content, you will assert your expertise and increase mentions in thematic media.

- Increase your SEO coverage. A corporate blog is the perfect platform to enhance your SEO strategy. You can publish "elastic" texts in it - fill them with keywords and link them to other pages of your site (link building). This way, you will increase the visibility of your resource in search engines and attract organic, free traffic from interested users.

- Get to know your target audience better. Analyze user behavior - time spent on the page, number of article readings, comments, reposts, etc. This way, you will learn which topics are of more interest to your consumers and distributors, and be able to generate more in-demand content.

- Redirect traffic to other resources. Managing a corporate blog is one of the most effective PR methods. And since reputation and the number of followers on social networks play a significant role in brand reputation, do not hesitate to redirect your readers there.

P.S.: Encourage your loyal readers to share your publications on social networks. This way, you will attract the attention of audience groups that cannot be reached by other means.

- Rise above competitor companies. Firstly, not every MLM company engages in content marketing. Secondly, by revealing relevant and important topics for the audience, you become an authority in your field. If you create valuable content, you can earn the trust and loyalty of customers, partners, and even people who are doing business with your competitors.

- Get a tool to turn cold leads into partners. Cold audience members who accidentally land on your site will read your articles and gradually "warm up" - becoming more loyal to the brand, getting to know the founders' story, learning about network marketing, and so on. This way, you will transform people who knew nothing about network marketing into potential customers and partners.

- Additional monetization opportunity. The basic rules of financial literacy say that you need to provide multiple sources of income and "spread your eggs into different baskets." To increase profitability and, indirectly, the viability of the company - use the blog as a tool for additional monetization. For example, you can publish guest posts or affiliate links from non-competing companies with which you have friendly relations.

Blogging is not only a solid foundation for content marketing, but also a way to gather a community of like-minded networkers around the brand. However, do not forget that at its core should be unique, valuable, and in-demand content.

What to write about in a blog. TOP 5 content ideas

1. Start with a story about network marketing in general. The reason for society's biased attitude towards MLM is the lack of understanding and knowledge of the principles of network companies. The majority of society still has a biased view of MLM.

2. Create a series of educational articles about your marketing plan. Even experienced networkers do not always know in detail how the compensation plan, which brings them income, works. This is one of the most complex but fundamental topics that can be shared with the audience.

3. Tell the story of the company's creation. These articles can serve as a kind of media kit - information about the company that will later be used by press representatives.

4. Introduce readers to the company founders. On one hand, it is an excellent method to promote the personal brand of the project's founders; on the other hand, it will objectively increase partners' trust in the company.

5. Write about your flagship product line. As we mentioned before, a corporate blog is an excellent platform for product presentation. Provide detailed information about your product and regularly publish reviews about it.

How to Improve the Quality of Content Promotion. TOP 5 Tips

1. Before starting to write articles, study your audience. The most important rule of content marketing is valuable and in-demand content. To generate such articles, you need to clearly understand who your target audience is and what interests these people have.

2. Develop a content plan. This is about the schedule of what and when you will be publishing. However, the core themes will depend strictly on the goals of your project.

3. Identify primary and secondary goals of content marketing.For example, you can focus on sales, scaling the structure, etc.

4. Combine text with visuals.To prevent people from getting tired of monotonous text, add photos, thematic images, infographics, etc., to your articles. This will also have a positive impact on the "scrolling" of your site pages and will be appreciated by search engines.

5. Provide the ability to share your articles.Make sure there is an option to repost articles on your site, that posts about new articles are duplicated on the brand's profiles on social networks. Also, think about how to motivate subscribers to share posts from your company.

The concept of content marketing does not tie you to any specific topics - create articles "to your taste", test different content delivery styles, and analyze the audience's reaction to various publications. The main goal — is to gather around you active and loyal subscribers, among whom will be your future partners and clients.