Network marketing companies offer numerous opportunities for partners - people can start their own business with virtually no capital and work in their spare time. This explains why MLM is so popular worldwide, including in Spain.

Economic statistics of Spain as a promising business platform

Spain is an industrialized country, one of the largest economies in Western Europe and the world - its economy ranks 5th in the European Union (in terms of nominal GDP) and 12th in the world. 

However, the country faces some challenges (government debt, extremely high unemployment rates, significant regional disparities) that they are systematically addressing - network companies, along with other business systems, help boost the country's GDP and create jobs for Spaniards.

Legality of direct selling companies in Spain

Since MLM methods are used by a large number of companies throughout Europe, the legalization conditions for Spanish network projects correlate with the legal norms that apply to multi-level companies in the EU. For example, in Spain, there is a strict consumer protection code that is developed by FEDSA (the Federation of European Direct Selling Associations). Furthermore, the government pays special attention to identifying and stopping fraudulent schemes that pretend to be legitimate MLM companies. 

The state ensures that network marketers do not pay high entry fees, do not purchase a large number of non-refundable stocks, and do not derive most of their income from recruiting potential partners into the company.

We've written about how to distinguish an MLM company from a pyramid scheme in our article "Network Marketing vs. Pyramids."

Mentality of Spaniards

Spaniards are very sociable, and they have a reputation as "social bees" in society. It's not surprising that network marketing thrives in such a country, and local network marketers blur the line between personal and professional life.

The sociability of Spaniards also explains the popularity of social networks in the country - according to CBI research, the level of engagement in social media in Spain is 41%, and this figure is significantly higher than the global average (26%). Therefore, it's likely that Spanish companies emphasize promotion on social media (targeting and SMM).

Since personal contacts are highly valued by Spaniards, they often make purchases not through a company (by asking questions or leaving requests directly to the manufacturer) - they get to know and build close relationships with distributors. 

Also, it's worth considering the values of local residents, which include democracy and the strengthening of healthy, transparent, and trustful relationships with each other.

Distributor publications, unlike company page posts, become much more popular and attract the attention of a much larger audience (quantitatively). In other words, if a Spanish MLM company wants to expand its reach on social media, it should communicate with the public through its partners.

When making purchasing decisions, Spaniards pay attention to individuality, personalized service, and the authenticity of their communication experience with a brand. 

Local companies strategically target narrow audience segments, focusing on even the smallest marketing nuances. This even extends to language, as Spanish consumers expect a company's content to be in their native language, taking into account dialects and linguistic differences found in different regions of the country.

Top network companies in Spain

To achieve success in the Spanish market, companies need to carefully consider the methods and marketing strategies, taking into account the subtle nuances of the local mentality. Let's take a look at the TOP popular network projects in the country:

  • Isagenix 

Website: isagenix.com

Specialization: skincare and dietary supplements

Isagenix was founded in 2002, with the goal of becoming the best wellness company and offering exceptional quality products. Their combination of close collaboration with science, which has influenced the quality of their products and the company's reputation, along with their partner program, has led to their success.

  • Nikken 

Website: na.nikken.com

Specialization: skincare, dietary supplements, water, a range of home, sports, relaxation products

The founders of the wellness company Nikken believe that people can only be happy when they achieve harmony between the mind, body, family, society, and finances. Since 1975, they have been developing their project, helping their partners and customers find balance in a healthy life, both physically and financially.

  • Arbonne 

Website: arbonne.com

Specialization: nutritional products, skincare, cosmetics

Founded in 1965, the Norwegian company Arbonne started with 19 products and a few people. Today, it is an international organization that continues to grow and has brought its founders over $500 million in revenue.

  • Usana 

Website: usana.com

Specialization: dietary supplements, skincare, and home products

Representatives of Usana claim that their project is built on the principles of honesty, excellence, community, and health. Since the project offers products for a fairly narrow audience (dietary supplements to alleviate pain associated with degenerative diseases), they receive active support from authoritative experts in healthcare and science. Indirectly, through the trust of opinion leaders, the Usana brand has established its reputation in the market.

  • Valentus 

Website: valentus.com

Specialization: dietary supplements

Partners in the Valentus project strive to help people lead a lifestyle that will lead them to success and happiness. In particular, the company focuses on weight loss and weight management products, but its range also includes other supplements to improve well-being.

To achieve success in the European and, in particular, the Spanish market, MLM professionals need to carefully select their niche, find relevant products, and develop a promotion strategy. All the companies in our ranking operate in the beauty and health niche, offering cosmetics and dietary supplements, and promoting their projects on social networks.

The FlawlessMLM team consists of experienced professionals who not only develop software and compensation plans for MLM projects but also help choose the product and region for launching a successful business. Follow the link https://flawlessmlm.com/en/mlm_consulting, to get answers to all your questions.