Despite ongoing geopolitical tensions, inflation, and consumer caution, the network marketing market continues to develop dynamically. According to a study by Research and Markets, the global direct selling market is valued at USD 208.46 billion in 2025 and is projected to reach USD 269.19 billion by 2029, growing at a CAGR of 6.6%.
Ranking of global companies in the MLM industry
Network marketing - is one of the most promising business models that continues to show stable growth even during periods of economic instability, thanks to its inclusiveness, innovation, and adaptability. Each year, more entrepreneurs are starting their own network marketing companies and successfully marketing their products. Moreover, according to the Direct Selling Association (DSA), over 5,000 new distributors join the MLM business daily to earn additional income.
Today, the global MLM market features over 10,000 companies, ranging from giants with a long history to rapidly growing startups. Which MLM companies are the best?
Using data from the organization Business For Home, we have compiled a list of the top 50 companies in the world in the network marketing sector, based on their revenue for the previous year:
As we see, 54% of the top MLM companies are concentrated in the USA, which is attributed to the strong entrepreneurial spirit and large consumer market in the country. According to the Direct Selling Association (DSA), over 70% of Americans are interested in flexible income and career growth offered by network marketing, or they actively purchase products from MLM companies.
Speaking of the most popular product categories, cosmetics and personal care lead, with 44% of industry leaders in network marketing specializing in these areas.
The success of each network marketing company is determined not only by the sale of quality and in-demand products but also by the use of effective promotion strategies, a reliable marketing plan, and efficient software for managing the distributor structure and all critical business processes. A comprehensive approach to all these aspects enables the building of a thriving network marketing business.
