Despite geopolitical tensions, global inflation, and consumer conservatism, the network marketing market continues to develop dynamically. According to a study by Research and Markets, the total sales volume of MLM companies is expected to increase by 4.7% in 2024. This article presents a ranking of the top 50 MLM companies for 2024.

Ranking of global companies in the MLM industry

Network marketing - is one of the most promising business models that continues to show stable growth even during periods of economic instability, thanks to its inclusiveness, innovation, and adaptability. Each year, more entrepreneurs are starting their own network marketing companies and successfully marketing their products. Moreover, according to the Direct Selling Association (DSA), over 5,000 new distributors join the MLM business daily to earn additional income.

Today, the global MLM market features over 10,000 companies, ranging from giants with a long history to rapidly growing startups. Which MLM companies are the best?

Using data from the organization Business For Home, we have compiled a list of the top 50 companies in the world in the network marketing sector, based on their revenue for the previous year:

Place

Company name

Main products

Annual revenue (mln $)

Country and year of launch

1

Amway

dietary supplements, cosmetics, household chemicals

7700

USA

1959

2

Natura & Co

cosmetic products

5300

Brazil

1969

3

Herbalife

sports and bioactive supplements

5100

USA

1980

4

eXp Realty

real estate

4300

USA

2009

5

Vorwerk

kitchen appliances, vacuum cleaners

4200

Germany

1883

6

Infinitus

herbal dietary supplements, care cosmetics

3500

China

1992

7

PM International

cosmetics, products for maintaining health

3003

Germany

1993

8

Coway

air purifiers, water filters

2900

South Korea

1989

9

Utility Warehouse

gas and electricity supply, telephone communication

2990

United Kingdom

2002

10

Primerica

financial and insurance services

2810

USA

1977

11

Sunrun Inc.

household solar panels

2260

USA

2007

12

Young Living

essential oil, cosmetics

2000

USA

1993

13

Nu Skin

care cosmetics, dietary supplements

1970

USA

1984

14

Mary Kay

perfumery, decorative cosmetics

1800

USA

1963

15

Forever Living Products

aloe-based products, personal care products

1800

USA

1978

16

DoTerra

essential oil, dietary supplements

1750

USA

2008

17

Vivint

smart home and home security systems

1700

USA

1999

18

ATOMY

food additives and cosmetics

1710

South Korea

2009

19

Tupperware

utensils for cooking and storing foodі

1310

USA

1946

20

Joy Main Int.

health products

1300

China

2000

21

Perfect China

household goods, cosmetics

1250

China

1994

22

Rodan and fields

skin care products

1210

USA

2002

23

Sunhope

vitamins, dietary supplements

1200

USA

1978

24

Optavia – Medifast

weight loss programs, food supplements

1100

USA

1981

25

Ambit Energy

electricity and gas supply, solar panels

1090

USA

2006

26

New Era Health

food supplements for health improvement

1000

China

1995

27

O Boticário

perfumes, cosmetic products

995

Brazil

1977

28

Betterware de Mexico

home care products

965

Mexico

1995

29

USANA

vitamin complexes, dietary supplements, cosmetics

921

USA

1992

30

DXN Global

tonic drinks, skin care

902

Malaysia

1993

31

SeneGence

care and decorative cosmetics

900

USA

1999

32

Oriflame

perfumery and cosmetic products

811

Sweden

1967

33

Longrich

personal care products, household chemicals

850

China

2009

34

Market America

dietary supplements, weight loss supplements, cosmetics

800

USA

1992

35

Belcorp

cosmetic products, perfume line

780

Peru

1968

36

Arbonne International

skin, face and hair care

700

USA

1980

37

Omnilife

dietary supplements and drinks

633

Mexico

1991

38

Color Street

adhesive strips of nail polish 

597

USA

2017

39

Amore Pacific

personal hygiene, cosmetics

585

South Korea

1945

40

Scentsy

aromatic oil and candles, detergents

579

USA

2003

41

Hy Cite Enterprises

dishes, water filters

570

USA

1959

42

Yanbal International

jewelry, cosmetics

536

Peru

1967

43

BeachBody

food supplements, fitness programs

527

USA

1998

44

QNet

travel services, jewelry, coins, etc.

520

Malaysia

1998

45

Family First Life

financial services, insurance

503

USA

2013

46

ACN Inc.

mobile communications, energy services

500

USA

1993

47

Golden Days China

gluten-free products, skin care

446

China

1991

48

Nature's Sunshine

health products, personal care products

445

USA

1972

49

Farmasi

cosmetics and perfumes

440

Turkey

2010

50

POLA

skin and hair care products

433

Japan

1929

As we see, 56% of the top MLM companies are concentrated in the USA, which is attributed to the strong entrepreneurial spirit and large consumer market in the country. According to the Direct Selling Association (DSA), over 70% of Americans are interested in flexible income and career growth offered by network marketing, or they actively purchase products from MLM companies.

Speaking of the most popular product categories, cosmetics and personal care lead, with 44% of industry leaders in network marketing specializing in these areas.

The success of each network marketing company is determined not only by the sale of quality and in-demand products but also by the use of effective promotion strategies, a reliable marketing plan, and efficient software for managing the distributor structure and all critical business processes. A comprehensive approach to all these aspects enables the building of a thriving network marketing business.

The FlawlessMLM team has been launching MLM projects in various sectors since 2004: e-commerce, real estate, investments, education, fintech, and others. Reach out to us in chat, and our experienced experts will help you create an MLM business that can be successfully scaled.