The Best Network Marketing: Top-50 Global MLM Companies
Despite geopolitical tensions, global inflation, and consumer conservatism, the network marketing market continues to develop dynamically. According to a study by Research and Markets, the total sales volume of MLM companies is expected to increase by 4.7% in 2024.
Ranking of global companies in the MLM industry
Network marketing - is one of the most promising business models that continues to show stable growth even during periods of economic instability, thanks to its inclusiveness, innovation, and adaptability. Each year, more entrepreneurs are starting their own network marketing companies and successfully marketing their products. Moreover, according to the Direct Selling Association (DSA), over 5,000 new distributors join the MLM business daily to earn additional income.
Today, the global MLM market features over 10,000 companies, ranging from giants with a long history to rapidly growing startups. Which MLM companies are the best?
Using data from the organization Business For Home, we have compiled a list of the top 50 companies in the world in the network marketing sector, based on their revenue for the previous year:
Place |
Company name |
Main products |
Annual revenue (mln $) |
Country and year of launch |
1 |
Amway |
dietary supplements, cosmetics, household chemicals |
7700 |
USA 1959 |
2 |
Natura & Co |
cosmetic products |
5300 |
Brazil 1969 |
3 |
Herbalife |
sports and bioactive supplements |
5100 |
USA 1980 |
4 |
eXp Realty |
real estate |
4300 |
USA 2009 |
5 |
Vorwerk |
kitchen appliances, vacuum cleaners |
4200 |
Germany 1883 |
6 |
Infinitus |
herbal dietary supplements, care cosmetics |
3500 |
China 1992 |
7 |
PM International |
cosmetics, products for maintaining health |
3003 |
Germany 1993 |
8 |
Coway |
air purifiers, water filters |
2900 |
South Korea 1989 |
9 |
Utility Warehouse |
gas and electricity supply, telephone communication |
2990 |
United Kingdom 2002 |
10 |
Primerica |
financial and insurance services |
2810 |
USA 1977 |
11 |
Sunrun Inc. |
household solar panels |
2260 |
USA 2007 |
12 |
Young Living |
essential oil, cosmetics |
2000 |
USA 1993 |
13 |
Nu Skin |
care cosmetics, dietary supplements |
1970 |
USA 1984 |
14 |
Mary Kay |
perfumery, decorative cosmetics |
1800 |
USA 1963 |
15 |
Forever Living Products |
aloe-based products, personal care products |
1800 |
USA 1978 |
16 |
DoTerra |
essential oil, dietary supplements |
1750 |
USA 2008 |
17 |
Vivint |
smart home and home security systems |
1700 |
USA 1999 |
18 |
ATOMY |
food additives and cosmetics |
1710 |
South Korea 2009 |
19 |
Tupperware |
utensils for cooking and storing foodі |
1310 |
USA 1946 |
20 |
Joy Main Int. |
health products |
1300 |
China 2000 |
21 |
Perfect China |
household goods, cosmetics |
1250 |
China 1994 |
22 |
Rodan and fields |
skin care products |
1210 |
USA 2002 |
23 |
Sunhope |
vitamins, dietary supplements |
1200 |
USA 1978 |
24 |
Optavia – Medifast |
weight loss programs, food supplements |
1100 |
USA 1981 |
25 |
Ambit Energy |
electricity and gas supply, solar panels |
1090 |
USA 2006 |
26 |
New Era Health |
food supplements for health improvement |
1000 |
China 1995 |
27 |
O Boticário |
perfumes, cosmetic products |
995 |
Brazil 1977 |
28 |
Betterware de Mexico |
home care products |
965 |
Mexico 1995 |
29 |
USANA |
vitamin complexes, dietary supplements, cosmetics |
921 |
USA 1992 |
30 |
DXN Global |
tonic drinks, skin care |
902 |
Malaysia 1993 |
31 |
SeneGence |
care and decorative cosmetics |
900 |
USA 1999 |
32 |
Oriflame |
perfumery and cosmetic products |
811 |
Sweden 1967 |
33 |
Longrich |
personal care products, household chemicals |
850 |
China 2009 |
34 |
Market America |
dietary supplements, weight loss supplements, cosmetics |
800 |
USA 1992 |
35 |
Belcorp |
cosmetic products, perfume line |
780 |
Peru 1968 |
36 |
Arbonne International |
skin, face and hair care |
700 |
USA 1980 |
37 |
Omnilife |
dietary supplements and drinks |
633 |
Mexico 1991 |
38 |
Color Street |
adhesive strips of nail polish |
597 |
USA 2017 |
39 |
Amore Pacific |
personal hygiene, cosmetics |
585 |
South Korea 1945 |
40 |
Scentsy |
aromatic oil and candles, detergents |
579 |
USA 2003 |
41 |
Hy Cite Enterprises |
dishes, water filters |
570 |
USA 1959 |
42 |
Yanbal International |
jewelry, cosmetics |
536 |
Peru 1967 |
43 |
BeachBody |
food supplements, fitness programs |
527 |
USA 1998 |
44 |
QNet |
travel services, jewelry, coins, etc. |
520 |
Malaysia 1998 |
45 |
Family First Life |
financial services, insurance |
503 |
USA 2013 |
46 |
ACN Inc. |
mobile communications, energy services |
500 |
USA 1993 |
47 |
Golden Days China |
gluten-free products, skin care |
446 |
China 1991 |
48 |
Nature's Sunshine |
health products, personal care products |
445 |
USA 1972 |
49 |
Farmasi |
cosmetics and perfumes |
440 |
Turkey 2010 |
50 |
POLA |
skin and hair care products |
433 |
Japan 1929 |
As we see, 56% of the top MLM companies are concentrated in the USA, which is attributed to the strong entrepreneurial spirit and large consumer market in the country. According to the Direct Selling Association (DSA), over 70% of Americans are interested in flexible income and career growth offered by network marketing, or they actively purchase products from MLM companies.
Speaking of the most popular product categories, cosmetics and personal care lead, with 44% of industry leaders in network marketing specializing in these areas.
The success of each network marketing company is determined not only by the sale of quality and in-demand products but also by the use of effective promotion strategies, a reliable marketing plan, and efficient software for managing the distributor structure and all critical business processes. A comprehensive approach to all these aspects enables the building of a thriving network marketing business.


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