The Best Network Marketing: Top-50 Global MLM Companies

Despite geopolitical tensions, global inflation, and consumer conservatism, the network marketing market continues to develop dynamically. According to a study by Research and Markets, the total sales volume of MLM companies is expected to increase by 4.7% in 2024.

Ranking of global companies in the MLM industry

Network marketing - is one of the most promising business models that continues to show stable growth even during periods of economic instability, thanks to its inclusiveness, innovation, and adaptability. Each year, more entrepreneurs are starting their own network marketing companies and successfully marketing their products. Moreover, according to the Direct Selling Association (DSA), over 5,000 new distributors join the MLM business daily to earn additional income.

Today, the global MLM market features over 10,000 companies, ranging from giants with a long history to rapidly growing startups. Which MLM companies are the best?

Using data from the organization Business For Home, we have compiled a list of the top 50 companies in the world in the network marketing sector, based on their revenue for the previous year:

Place	Company name	Main products	Annual revenue (mln $)	Country and year of launch
1	Amway	dietary supplements, cosmetics, household chemicals	7700	USA 1959
2	Natura & Co	cosmetic products	5300	Brazil 1969
3	Herbalife	sports and bioactive supplements	5100	USA 1980
4	eXp Realty	real estate	4300	USA 2009
5	Vorwerk	kitchen appliances, vacuum cleaners	4200	Germany 1883
6	Infinitus	herbal dietary supplements, care cosmetics	3500	China 1992
7	PM International	cosmetics, products for maintaining health	3003	Germany 1993
8	Coway	air purifiers, water filters	2900	South Korea 1989
9	Utility Warehouse	gas and electricity supply, telephone communication	2990	United Kingdom 2002
10	Primerica	financial and insurance services	2810	USA 1977
11	Sunrun Inc.	household solar panels	2260	USA 2007
12	Young Living	essential oil, cosmetics	2000	USA 1993
13	Nu Skin	care cosmetics, dietary supplements	1970	USA 1984
14	Mary Kay	perfumery, decorative cosmetics	1800	USA 1963
15	Forever Living Products	aloe-based products, personal care products	1800	USA 1978
16	DoTerra	essential oil, dietary supplements	1750	USA 2008
17	Vivint	smart home and home security systems	1700	USA 1999
18	ATOMY	food additives and cosmetics	1710	South Korea 2009
19	Tupperware	utensils for cooking and storing foodі	1310	USA 1946
20	Joy Main Int.	health products	1300	China 2000
21	Perfect China	household goods, cosmetics	1250	China 1994
22	Rodan and fields	skin care products	1210	USA 2002
23	Sunhope	vitamins, dietary supplements	1200	USA 1978
24	Optavia – Medifast	weight loss programs, food supplements	1100	USA 1981
25	Ambit Energy	electricity and gas supply, solar panels	1090	USA 2006
26	New Era Health	food supplements for health improvement	1000	China 1995
27	O Boticário	perfumes, cosmetic products	995	Brazil 1977
28	Betterware de Mexico	home care products	965	Mexico 1995
29	USANA	vitamin complexes, dietary supplements, cosmetics	921	USA 1992
30	DXN Global	tonic drinks, skin care	902	Malaysia 1993
31	SeneGence	care and decorative cosmetics	900	USA 1999
32	Oriflame	perfumery and cosmetic products	811	Sweden 1967
33	Longrich	personal care products, household chemicals	850	China 2009
34	Market America	dietary supplements, weight loss supplements, cosmetics	800	USA 1992
35	Belcorp	cosmetic products, perfume line	780	Peru 1968
36	Arbonne International	skin, face and hair care	700	USA 1980
37	Omnilife	dietary supplements and drinks	633	Mexico 1991
38	Color Street	adhesive strips of nail polish	597	USA 2017
39	Amore Pacific	personal hygiene, cosmetics	585	South Korea 1945
40	Scentsy	aromatic oil and candles, detergents	579	USA 2003
41	Hy Cite Enterprises	dishes, water filters	570	USA 1959
42	Yanbal International	jewelry, cosmetics	536	Peru 1967
43	BeachBody	food supplements, fitness programs	527	USA 1998
44	QNet	travel services, jewelry, coins, etc.	520	Malaysia 1998
45	Family First Life	financial services, insurance	503	USA 2013
46	ACN Inc.	mobile communications, energy services	500	USA 1993
47	Golden Days China	gluten-free products, skin care	446	China 1991
48	Nature's Sunshine	health products, personal care products	445	USA 1972
49	Farmasi	cosmetics and perfumes	440	Turkey 2010
50	POLA	skin and hair care products	433	Japan 1929

As we see, 56% of the top MLM companies are concentrated in the USA, which is attributed to the strong entrepreneurial spirit and large consumer market in the country. According to the Direct Selling Association (DSA), over 70% of Americans are interested in flexible income and career growth offered by network marketing, or they actively purchase products from MLM companies.

Speaking of the most popular product categories, cosmetics and personal care lead, with 44% of industry leaders in network marketing specializing in these areas.

The success of each network marketing company is determined not only by the sale of quality and in-demand products but also by the use of effective promotion strategies, a reliable marketing plan, and efficient software for managing the distributor structure and all critical business processes. A comprehensive approach to all these aspects enables the building of a thriving network marketing business.