The European economy remains one of the key components of the global financial system. It is characterized by the diversity of countries, cultures, and industries, making it an attractive region for the establishment of network marketing companies. While large American corporations successfully operate in the European market, projects founded within the continent are also gaining momentum.

In this article, we will explore the TOP 10 successful network marketing companies in Europe that are actively scaling and expanding the European business environment.

TOP-10 leading MLM companies in Europe

  1. Vorwerk

Company website - vorwerk.com

Year and country of foundation: 1883, Germany

Product: household appliances, built-in kitchens, water purifiers, cosmetics

Compensation plan type: stepped

Vorwerk is an international MLM company and the leading manufacturer of household appliances in Germany. The company is known for its three products: Kobold vacuum cleaners, multifunctional kitchen appliances Thermomix, and Jafra cosmetics. Vorwerk's main goal is to create innovative and functional products for its customers. By uniting 590,000 distributors in over 70 countries worldwide, Vorwerk secured the 5th place in this year's DSN Global 100 ranking.

  1. PM International

Company website - pm-international.com

Year and country of foundation: 1993, Luxembourg

Product: vitamins, dietary supplements, sports nutrition, care cosmetics

Compensation plan type: classic

PM International, also known as PM Cosmetics, is a major MLM corporation with a presence in over 40 countries. The company offers patented premium-quality products: FitLine – dietary supplements and FitLine skin – cosmetic products. PM International positions its products as a vital component for maintaining good physical fitness, health, and beauty. Achieving a record-breaking annual turnover of $2.89 billion in 2022, the corporation secured the 9th position in the Global 100.

  1. Utility Warehouse

Company website - uw.com

Year and country of foundation: 2002, UK

Product: supply of fixed and mobile telephone communications, gas and electricity

Compensation plan type: classic

Utility Warehouse is a multiservice provider based in London and is a subsidiary of Telecom Plus. Their first product was the Smart Box, and now UW is the sole provider of energy and communications packages in the United Kingdom. Establishing such a comprehensive package allows UW to offer prices below the government-set energy price cap. UW serves approximately 900,000 customers nationwide through 60,000 independent distributors.

  1. Oriflame

Company website - oriflame.com

Year and country of foundation: 1967, Sweden

Product: body and facial care products, decorative cosmetics, perfumes

Compensation plan type: stepped

Oriflame is a Swedish-Swiss company that has become one of the largest players in the European and Scandinavian network marketing industry. The company manufactures cosmetic products and positions them as "natural Swedish cosmetics available to everyone." Oriflame's products are promoted not only through network structures but can also be found in shopping centers and pharmacies in 65 countries worldwide. Today, the company offers 1,000 product items and has 3.6 million distributors, with an average annual sales volume of 1.5 billion euros.

  1. Farmasi

Company website - farmasi.com

Year and country of foundation: 2010, Turkey

Product: decorative and skincare cosmetics, household products

Compensation plan type: stepped

Farmasi is a MLM brand owned by the Turkish company Tanalize Cosmetics. Thanks to its affordable price and high-quality cosmetics, certified with GMP and ISO certificates, Farmasi quickly scaled up in the network market. The company also introduced a line of home products - Mr. Wipes, and bioactive supplements - Nutriplus. Farmasi distributes its products in 124 countries worldwide, attracting 345,000 distributors and serving 350 million customers.

  1. Lux International

Company website - luxinternational.com

Year and country of foundation: 1901, Switzerland

Product: vacuum cleaners, air purifiers, water filters

Compensation plan type: classic

Lux International is a well-known European brand that introduced the first canister vacuum cleaners to the market in 1912. Later, their product range expanded to include air purifiers and water treatment products, as well as professional cooking and cleaning equipment. The company claims that its durable appliances make life easier and promote the health of millions of people. Lux has a presence in over 30 countries and has become a leading MLM company in the consumer goods sector. Their revenue for 2022 reached $396 million.

  1. JUST International AG

Company website - just.swiss

Year and country of foundation: 1930, Switzerland

Product: cosmetics, essential oils

Compensation plan type: classic

JUST International AG is the largest producer of herbal products in Europe. The company specializes in the creation of skincare cosmetics, dermatological products, and essential oils from various medicinal herbs and flowers. All JUST products are positioned as natural and are exclusively manufactured in Switzerland. The company employs more than 350 employees and has 100,000 distributors, with its products being sold in 40 countries.

  1. LR Health & Beauty

Company website - lrworld.com

Year and country of foundation: 1985, Germany

Product: dietary supplements, decorative cosmetics, and facial 

Compensation plan type: binary percentage

LR Health & Beauty is a company that is a member of the international WFDSA association and holds leading positions in the markets of Germany, Bulgaria, and Greece. Currently, LR operates in 32 countries, and all of its products are developed in its own laboratories and exclusively manufactured in Germany. The company's products belong to the luxury segment, and the name LR is often synonymous with health and beauty. LR offers more than 7,000 product items and serves around 400,000 partners.

  1. Prowin International

Company website - prowin.com

Year and country of foundation: 1995, Germany

Product: household chemicals, nutrition, and pet products

Compensation plan type: classic multi-level

Prowin was founded as a network marketing company specializing in safe cleaning products, and later expanded its range to include pet products and cosmetics. By marketing their own certified products, Prowin promises "maximum effectiveness with environmental protection," positioning themselves as an environmentally sustainable and green brand. In 2014, the company established the proWIN Academy to educate and develop the skills of its partners. Their products are already known in 144 countries, with over 100,000 distributors engaged in sales.

  1. Energetix

Company website - energetix.tv

Year and country of foundation: 2002, Germany

Product: jewelry and accessories with a wellness effect

Compensation plan type: hybrid

Energetix is a German MLM project that operates in the field of alternative medicine. The company specializes in the production of bracelets, pendants, and other jewelry with natural magnets. According to Energetix, their jewelry provides therapeutic benefits for various conditions. Energetix has expanded its product range to include bioenergetic supplements and has attracted over 200,000 customers. Their revenue for 2022 amounted to 102 million dollars.


Millions of people in Europe aspire to achieve financial independence, and it is the network marketing industry that provides them with this opportunity. As a result, European MLM companies continue to actively expand their horizons, attracting an increasing number of customers and partners. If you want to launch a successful MLM project in Europe, follow the link https://flawlessmlm.com/en/mlm_consulting and leave an application for our manager to contact you.