A good website is a checkmate from the marketing side for any business, regardless of its scale and specificity. Many still think that a website is only needed for online sales, but it can give a networker much more opportunities.
Types of websites for MLM business
To make a website effective, it is important to determine its functionality and future content. In network marketing, a website can be:
A contact form
This is a simple mini-site with information about the person/company, business proposal, and a contact form at the end. All website content engages and intrigues visitors, tells them about the product, and explains the benefits of collaboration. The main goal of the website is to obtain the visitor's contact information. Such websites are also called landing pages, single-page websites, and landing pages.
A web business card
Business card websites are used to provide targeted data. Typically, these are 1-3 pages with information about the entrepreneur, company, product/service, and contacts/address. For example, a networker can post a video presentation on a separate page and send a link to potential partners. This way, they will reduce the number of distracting factors (other videos in the YouTube feed) and implicitly declare their professionalism.
Business card websites are often used as "web placeholders." Thus, information about the project/person will be indexed in the search results, and the page owner will receive a beautiful domain name for their work email.
A presentation of an upcoming event
This type of website is similar to the previous two, with the difference being that instead of a business presentation, all website content encourages people to attend a conference/webinar, and instead of a contact form, a system for booking seats and purchasing tickets is implemented.Alternatively, instead of developing a separate website, the event can be published on specialized services or social networks.
Online store
Here we are talking about a more complex, multi-page website with detailed information about the company, its marketing plan, and products. Its functionality often includes personal accounts for partners, where distributors can monitor the state of their recruiting structure and order products.
Ideally, such a comprehensive website should be developed for MLM project owners. It is a fairly expensive product, and investing resources is necessary not only in the development of the website but also in its ongoing maintenance, development, improvement, etc. Distributors can make it easier by creating a recruiting system, developing a lead funnel, and a program for educating new partners.
More information on marketing funnels in network marketing can be found in the article Sales Funnels in MLM. Stages of Business Automation.
Recruiting page
Finding new people for your business team is one of the important topics that concerns every networker. To develop a partner structure, you can engage in networking, develop a personal brand, actively promote your business on social media and forums. You can also create a personal recruiting website.
The content of such a website will be aimed at attracting and engaging visitors to your business. By carefully working on the content of the website, it is quite possible to almost completely automate the process of finding partners. This way, you can free up time to develop your business in other aspects (such as training newcomers, improving the qualifications of team leaders, and improving the performance of your structure).
As a tool for automating recruiting, we recommend using the Recruiter CRM system (recruiting.biz). There, you can create up to 12 different recruiting landing pages, tailored to different target audiences. By adjusting the content of one of the templates to suit your business, you will get a website that is already adapted to your needs.
How to create a website for MLM
Be prepared that for each individual task in your business, you will need to create a separate website. To ensure the quality implementation of all necessary functionality, it's better to turn to a contractor who already has experience working with MLM projects. Otherwise, you risk losing your financial, time, and moral resources without getting any results.
If you have no practical experience in creating your own web pages, try creating a landing page using a website builder - a website building system that allows you to create a website without special knowledge or skills. Builders can be universal (for example, Tilda or Wix) or specialized (for example, recruiting.biz, which specializes in MLM websites).
To develop a website on your own, you need to:
know the smallest nuances in marketing and sales;
know how to work in Adobe Photoshop, Illustrator, etc.;
have basic programming skills (HTML, CSS, etc.);
purchase a domain and know how to work with hosting;
master the skills of prototyping, testing, and phased implementation of web products.
To avoid spending a lot of time studying website creation nuances and development principles, it's more practical to turn to development specialists. Contractors who specialize in website creation have entire teams of programmers, marketers, and designers, each of whom is a professional in their field.
What should a website for network marketing look like?
The main task of an MLM website developer is to provide comfort, speed, and simplicity of interaction between the website and its visitors. To create a website that attracts distributors and increases the level of product sales, it is important to consider:
- Adaptability. Displaying the interface on different devices has become a critical factor affecting conversion. After creating a mobile version of the site, your website will quickly load, hide all unnecessary items in the menu, and be convenient for viewing on any mobile device.
- Simplified registration. The registration procedure should be as simple as possible, as experiencing minimal inconvenience at the first stage of contact with you, a person is more likely to simply leave without completing the registration. The main rule is to request the minimum amount of necessary data. Each unnecessary input field reduces the conversion rate of your registrations many times over.
- Feedback tools. Provide feedback and easy communication with mentors (sponsors).
- Micro-tips. Explain the nuances of page functionality. This is an important component that will help improve the user experience of working with the website.
- Interactivity. Add elements that enhance interactivity, and your website will literally come to life. These can be social media buttons for reposting news, ratings and polls, comments, etc.
- Gamification. To gamify the project, it is necessary to modify the positioning of the company's marketing plan and turn it into an engaging game.
How to attract traffic to an MLM website
Any website is a kind of business showcase that allows you to establish yourself in front of potential distributors, increase the loyalty of existing partners, and increase the level of product sales.
Launch targeted advertising
Using targeting gives maximum results with a rational use of the advertising budget. The principle of targeting is universal: in the advertising cabinet, parameters are set that determine the target audience, based on which the audience is selected for displaying ads. Such advertising is configured in search engines, contextual advertising, banners, and social networks.
Develop company profiles on social media
Influencing the audience through social networks is another way to attract new partners and retain existing ones. Many people prefer to get information from social networks, considering how much time people spend on them.
Develop a content marketing strategy
To attract organic traffic, fill the website with content and keep it up to date. By creating a blog, you can cover topics that interest the target audience, talk about your business management experience, share unique cases, etc.
Publishing guest articles on authoritative online sources not only gets you positive mentions but also places a backlink to your website. Quality link building is one of the significant factors that search engines consider when determining a website's positions in search results.
For starters, you can publish your content on free platforms for posting text material (such as Hashtap, VC, Spark, or Medium). Then, look for resources with similar topics and post on them. By paying for publication on such a site, you will attract an interested audience and get a higher conversion rate.
Create an audio podcast
Podcasting has become a trend in recent years. New information is much easier to perceive by ear, which explains the growing popularity of podcasts. By delivering content in this format (by uploading it to Spotify, SoundCloud, YouTube, etc.), you can reach people when it's impossible to do so otherwise - while walking the dog, driving a car, during a morning jog, etc.
