Network Marketing in Europe: Development Trends and Statistics

Read about how the pandemic has affected multilevel marketing in the article MLM in 2021

As we can see, network marketing was most active in developing in the Czech Republic and Turkey in 2020-2021. Stable and decent growth in direct sales was observed in Austria, Lithuania, Latvia, and Poland. However, in Ireland, the situation is different - direct sales market volumes are decreasing without gaining momentum.

At the same time, there is a certain correlation between the pace of niche expansion and the number of distributors in the country - the more partners, the faster the company's popularity grows. Analyzing the general trend of multi-level marketing development, it scales absolutely always, despite crises and local demand downturns in individual countries. For example, the average industry growth rate in 2021 (within the EU) - 3%.

Forecast for 2022

In 2022, the trigger for the next crisis was the Russian invasion of Ukraine. However, considering the lessons of economic downturns and upturns of past decades, our team assumes that.

This event will lead to the emergence of many new network projects and overall provoke the growth of the MLM industry in Europe.

Arguments why a crisis is the best time to launch new projects, we have gathered in this article.

If you are interested in comparing the features of business spheres in different countries of the European continent, we recommend checking out the following materials:

- Features of network marketing in Ukraine;

- Features of network marketing in Poland;

- Features of network marketing in Romania;

- Features of network marketing in Finland;

- Features of network marketing in Spain;

- Features of network marketing in Turkey.