Affiliate marketing is a widely accepted business system in Poland, as well as in other EU countries - over 70% of Polish companies use multi-level marketing to sell their products and services.

Network or affiliate marketing - the principle of direct sales of goods and services carried out by a network of independent partners. In addition to selling the company's product, distributors recruit people into their teams, train them in sales and recruiting, supervise their productivity, etc. Structure participants earn commissions for the volume of product sales and receive bonuses for the productivity of personally invited sales agents.

Poles, as consumers, are accustomed to making purchases from catalogs and online. A significant surge in MLM business development occurred during the pandemic. Considering the market trends, local companies, as part of their promotion,

Emphasis is placed on proper profiling, targeting the target audience, e-mail marketing, and SMM (social media marketing) - methods that provide the highest conversion rate.

ECONOMIC STATISTICS OF POLAND AS A PROMISING BUSINESS PLATFORM

Poland has been demonstrating stable growth for almost five decades and ranks sixth among the largest economies in Europe. Globally, Poland's economy ranks 21st and is one of the leading markets. Poland is an excellent platform for creating and promoting partner companies. By scaling their business among the Polish audience, it is quite easy to expand influence to all EU countries, which many projects are doing.

LEGALITY OF NETWORK COMPANIES IN POLAND

Within the EU, there is a wide range of legislative acts affecting network marketing, including within the Polish market. To obtain a work permit, companies must focus on the availability and completeness of information about their project and product, as well as ensure a transparent approach to collecting, using, and securing customer data - in Poland, strict laws regulating the protection of personal data and consumer rights are in place.

Overall, Polish legislation is compatible with the legal norms concerning network companies in the EU. Legislation and professional ethics regarding MLM are guaranteed by the Polish Marketing Association for Small and Medium Enterprises (founded in 1995) and the Polish Direct Marketing Association (founded in 1989). Additionally, the activities of partner organizations are regulated by Consumer Rights Law of May 30, 2014 (with amendments).

FINANCIAL PYRAMIDS IN MLM

In the European Commission Directive of 2005, the activity of investment fraudulent schemes is defined as "the creation, operation, or promotion of a financial pyramid, when the consumer expects to receive compensation mainly from the recruitment of other consumers into the scheme, rather than from the sale or consumption of products." More specifically, if more than 50% of the distributor's income comes from recruiting, this will attract the attention of law enforcement to the project.

TOP NETWORK COMPANIES IN POLAND

In the Polish market, there are many international projects created in the EU - for example, organizations such as Avon Cosmetics, Vorwerk, Amway, Herbalife, and LR. To avoid repetition, we have compiled a rating of European network companies that are not as well-known in the CIS countries:

1. S7 HEALTH

Project website - 7health.pl

Specialization - concierge service in the medical industry

S7 HEALTH operates in a unique niche for network marketing and serves as a subscription-based concierge service that helps people access quality medical care. The project benefits both service providers and those in need of assistance. Thus, S7 HEALTH makes a significant contribution to improving healthcare in Poland and worldwide.

2. FINCLUB

Project website - finclub.pl

Specialization - dietary supplements and skincare products

From a modest startup, the Finclub project has evolved into a major European MLM company in the health niche. The organization offers products made from natural ingredients sourced from ecologically clean areas. To attract a wider audience, Finclub decided to create a line of skincare and hair care products, although their main goal is to improve people's well-being through deep internal impact on the body.

3. SUNRIDER

Website - home.sunrider.com

Specialization - dietary supplements, cosmetics, and household products

SUNRIDER is a family business that has become a global enterprise. Their main goal is to provide people with the opportunity to live a healthier and fuller life. The project deals with the sale of products based on herbs, distinguished by the variety of ingredients in their products.

4. ENAGIC

Project website - enagiceu.com

Specialization - water filtration systems

Enagic creates innovative water filtration and ionization systems. It is one of the few companies in the world with its own manufacturing, characterized by a unique approach to modernizing our homes and improving the health of their residents.

5. JAFRA COSMETICS

Project website - jafra.com

Specialization - skincare and decorative cosmetics

Jafra's founder, Jan Day, wanted to change the world for the better, help people feel and look better - that's how she created her cosmetic company. This project stands out for the quality and variety of its products, gathering a supportive community around it.

In Poland, as well as worldwide, the relevant niches for promoting MLM business are beauty, health, and well-being. By creating a high-quality, innovative product in this field and adapting the project to the nuances of EU legislation, it is possible to scale your business not only in one EU country, but across all of Europe as a whole.

If you are interested in comparing the features of the business sphere in Poland with other countries, we recommend checking:

- Features of network marketing in Ukraine;

- Features of network marketing in Japan;

- Features of network marketing in Romania;

- Features of network marketing in Finland;

- Features of network marketing in Belgium;

- Features of network marketing in Austria;

- Features of network marketing in Spain;

- Features of network marketing in Kazakhstan;

- Features of network marketing in America;

- Features of network marketing in China;

- Features of network marketing in South Korea;