Network Marketing in Romania

Network marketing is steadily developing in all European countries, and the Romanian market is no exception. Read an article about the peculiarities of the Romanian mentality, legislation, and nuances of promoting multi-level companies in this country.

ECONOMIC STATISTICS OF ROMANIA

Romania is an industrial-agrarian country with a relatively high level of development. Their economy is the 13th largest in terms of GDP among EU countries and the 7th in terms of purchasing power.

In the 20th century, the country underwent significant economic and political changes that affected the well-being of the state and its residents. After transitioning to a market economy in 1989, Romania experienced a deep economic crisis - the traditional heavy industry could not withstand the competition, and a significant part of the population fell below the poverty line. In addition, waves of emigration followed, exacerbating the situation.

Romania's relatively negative reputation was formed in the 90s as a very poor country, which objectively is not the case nowadays - in the 2000s, the economy began to recover intensively, and in 2005-2007 they even received the title of "Balkan Tiger" for the rapid pace of development.

Today, Romania plays a strategic role in Eastern Europe as the largest producer of electronics and automobiles, the level of poverty among the population is rapidly decreasing, and incomes are rising. As the country's attractiveness for investments continues to increase, as of 2016-2017, the Romanian economy was the fastest-growing in the European Union.

MENTALITY OF ROMANIANS

Romanians are very friendly but straightforward people. They usually do not hide their emotions and thoughts, which can sometimes seem like bluntness or excessive frankness.

In conversation, local networkers like to mention various stories, analogies, anecdotes, and jokes, and their speech is filled with various tones and agility.

Also, Romanians are usually quite tactile and do not hesitate to show it in public - among partners, you can often see hugs, kisses, pats on the back, and handshakes.

LEGALITY OF NETWORK COMPANIES IN ROMANIA

Network marketing in Romania is defined as a commercial practice based on the operation of a distributor multi-level structure. Partners sign an agreement with the company, and their earnings are determined by a meticulously crafted marketing plan.

Every MLM company must operate transparently and have a legally approved set of documents outlining the rights and obligations of networkers, rules of their conduct, areas of responsibility, conditions for terminating cooperation, etc. (for example, Terms and Conditions, Privacy Policy, Codes of Conduct, Internal Regulations, etc.).

Although network marketing is a relatively new business system in the Romanian market, there are specific legislative norms that apply to the activities of MLM companies. For example, this form of trade is defined by Law No. 650/2002 and Government Decision of Romania No. 99/2000.

TOP 5 ROMANIAN MLM COMPANIES

In the Romanian market, there are international projects established in the EU - for example, Herbalife, Avon, Oriflame, Amway, Jeunesse, etc. To avoid repetition, we have compiled a ranking of the top 5 MLM companies in the country, in addition to globally recognized corporations:

1. Forever Living Products

Project website - foreverliving.com

Specialization - dietary supplements, nutritional products, and cosmetics

American Rex Maughan founded his organization back in 1978, inviting his close relatives and friends. Today, their project is a multi-billion-dollar company that manufactures and sells health and beauty products worldwide. The goal of Forever Living Products is to provide people with the best consumables and products that promote well-being and body wellness.

In the Romanian market, the company has been developing its brand for over 20 years and has managed to gain the trust of local consumers during this time.

2. Blue Diamond

Project website - bluediamond.ro

Specialization - food supplements, cosmetics, and household products

Romanian project BlueDiamond is one of the few representatives of the local market. The company offers a wide range of products and, according to their statements on the website, they are developing the Romanian school of affiliate marketing.

3. FM World

Website of the project - fmworld.com

Specialization - dietary supplements, food products, perfumes, cosmetics, and household goods

Founded by Artur Trawiński in 2004, the Polish company FM World has a strong partnership structure in Romania. Currently, they collaborate with over 2 million distributors worldwide.

One of the remarkable features of FM World is its extensive and diverse range of products, with their flagship being their perfumes.

4. CaliVita

Project website - calivita.com

Specialization - Dietary Supplements

Calivita (formerly California Fitness) was founded in 1991. Gerry Hargitai, when creating his business, wanted to promote the benefits of the Californian lifestyle to the world - advocating for a healthy, active, and dynamic way of life. The company prioritizes the well-being and prosperity of its partners among its values, striving to be as open, inclusive, and beneficial to people as possible.

In 1996, Calivita opened its Romanian office and, over 26 years of development in the local market, managed to create a strong partnership structure.

5. Gano Excel

Project website - ganoexcel.com

Specialization - herbal medicines and dietary supplements

A Malaysian company founded in 1995, has a large following in Romania. Over its 25 years of existence, the Gano Excel startup has grown into an international organization with offices in over 60 countries.

The founder and executive director of the project, Leow Soon Seng, creates a large community around him and treats all partners as his family, helping them achieve success and self-realization.

The Romanian network marketing market is a promising platform for business promotion and scaling. Although some international corporations are already present there, it is yet to go through a period of active growth. Analyzing the trends in their economy, we see that in the foreseeable future, more Romanian MLM startups will emerge, creating local, entrepreneurial networkers.

If you are interested in comparing the business sphere of Romania with other countries, we recommend checking out: