Travel is one of the most profitable industries in the world, growing by more than 38% in 2023, according to the World Travel Organization (UNWTO), reaching a global revenue of $1.4 trillion. The demand for travel services continues to grow, and with it, travel multi-level marketing (MLM) is gaining popularity, helping businesses attract clients worldwide and rapidly scale.

How does MLM work in travel?

When travel companies integrate multi-level marketing (MLM) strategies into their business processes, they create a partner network, offering customers not only discounted travel but also the opportunity to earn additional income through referrals. Every customer of a travel company can become an independent partner—a travel agent—who recommends the company’s services to friends and invites them to join their team. Partners earn commissions, receiving a percentage from each travel service sold either personally or by team members, as well as additional discounts and even free trips.

People love sharing their travel experiences and recommending destinations they enjoyed to their friends and family. This is why network marketing is becoming one of the most effective tools for growing a travel business.

Implementing an MLM model in your travel business will positively impact customer loyalty and retention, as they will not only be able to travel affordably but also earn money. Moreover, a strong partner network will boost brand awareness and drive steady sales growth without the need for large investments in advertising, which is not always effective.

Top travel MLM companies

After researching the travel multi-level marketing industry, we have compiled a list of the best travel MLM companies in the world, based on their annual revenue:

  1. InCruises

A unique cruise club that operates by invitation only, through its partners. The main goal of InCruises is to make desirable travel accessible, affordable, and profitable for everyone. Each club member pays a monthly fee of $100, which is converted into 200 cruise dollars, allowing them to book luxury cruises on the InCruises platform with significant discounts. Currently, InCruises has over 1.6 million club members and 352,600 partners. In 2023, its revenue grew by an impressive 173%, reaching $205 million.

  1. Jifu

Jifu is a travel MLM company that positions itself as a travel portal, offering its members discounts of up to 75% on hotel bookings, flights, car rentals, and other travel services. The company has also developed the Jifu Education platform, which helps its partners enhance their skills, develop leadership qualities, and achieve business success. By offering attractive discounts and allocating 54% of its revenue for commission payouts, Jifu continues to attract more members and has already reached an annual turnover of $120 million.

  1. MWR Life

MWR Life aims to help people around the world achieve financial independence and fulfill their desire to travel more while spending less. To achieve this, the company created the Travel Advantage platform, which enables its members not only to save significantly on travel but also to earn through personal referrals. Currently, MWR Life operates in 150 countries with approximately 300,000 active members, and the company’s annual revenue is $75 million.

  1. Essens World

This European MLM company initially focused on luxury perfumes, cosmetics, and dietary supplements, but in 2016, it expanded into the travel sector. Since then, Essens club members have enjoyed various travel discounts, and company distributors can use their commissions to pay for any travel services on the Essens Travel platform. Additionally, the company offers its partners and customers the myESSENS mobile app, which allows them to easily shop, track commissions, and manage their business from their phones. Thanks to these features, Essens World is actively growing in over 26 countries and has reached an annual revenue of $42 million.

  1. iBuumerang

Founded by MLM leader Holton Buggs, iBuumerang offers numerous travel discounts through its own iGo platform. The company is known for its “Give to Receive” principle, where partners can send “boomerang invitations” to customers, providing access to iGo without a subscription fee. Another key feature of iBuumerang is PRIB, an AI-powered system that helps distributors automate customer interactions and focus on building their team. These innovative approaches have attracted over 1 million customers, and the company has achieved an annual revenue of $35 million.

  1. FireFlies

FireFlies is an online travel portal that offers a full range of services, from booking flights to organizing exciting resort activities with discounts of up to 50%. The mission of this Swiss network marketing company is to enhance people's quality of life and help create unforgettable memories by offering the best travel experiences at affordable prices. Currently, FireFlies has a community of over 210,000 travelers from various parts of the world, and its annual revenue stands at $6 million.

Conclusion

In summary, network marketing helps build and scale a successful travel business without the ongoing costs of traditional advertising. Your sales will continuously grow thanks to the enthusiasm of independent partners who share their experiences and attract new customers. However, whether you want to add MLM to your existing travel company or start a new business in this field, only with a well-designed marketing plan and a reliable software platform can you build a productive partner network and achieve real success.