Cosmetics and personal care products continue to be one of the most popular niches in network marketing, with many well-known MLM cosmetics companies flourishing and new projects launching annually. According to the World Federation of Direct Selling Associations (WFDSA), cosmetics account for 24.2% of all sales in this industry. But which cosmetics network marketing companies are currently leading?
After thoroughly researching the market, we have identified the top-10 MLM cosmetics companies that specialize in various beauty products. Among them:
Natura & Co
A Brazilian MLM company that sells cosmetics and personal care products under its own Natura brand. It is known for its commitment to environmental standards, ethical principles, and sustainable development, offering only natural products and transparent earning opportunities. After acquiring the Avon brand in 2020, Natura & Co further expanded its product range and market presence. The company now boasts 200+ million customers and about 7 million partners from different corners of the world, with a revenue of $5.3 billion in 2023.
Mary Kay
One of the top cosmetics network marketing companies, whose main goal is to change the lives of women around the world by enhancing their beauty and providing opportunities to become financially independent. To ensure the maximum effectiveness and safety of each product, Mary Kay has opened its own research center and collaborates with the best dermatologists in the USA. Thanks to its high-quality cosmetics, comprehensive partner support, and motivating marketing plan, the company has attracted more than 2.5 million distributors and reported an annual turnover of $1.8 billion in 2023.
O Boticario
O Boticario started with a small pharmacy in Brazil and gained widespread recognition after launching the unique Malbec perfume, which is aged using wine production techniques. Over time, its assortment expanded to other perfumery, personal care, and makeup network marketing products. O Boticario emphasizes that people and nature are at the heart of its activities—the company directs all its efforts towards satisfying customers, developing partners, and preserving the environment. This philosophy has helped O Boticario to successfully grow in 40 countries, where its revenue reached $995 million in 2023.
SeneGence
SeneGence specializes in long-lasting decorative cosmetics and skin care. Its iconic product and the start of success were the LipSense liquid lipsticks, which last all day on the lips. All company products are based on its own patented formula, SenePlex+, which helps combat aging signs and protects the skin from pollutants. Thanks to effective network marketing beauty products and a well-coordinated partner structure, SeneGence reached sales of $900 million in 2023.
Oriflame
Oriflame is a cosmetics network marketing company that positions its products as "inspired by nature and accessible to everyone." Striving to help people feel confident and create a better future, Oriflame continuously expands its product range and provides everyone with the opportunity to build their own business. The company also created the Oriflame Business App, allowing its partners to easily interact with clients and their team anywhere. Oriflame counts 2 million active distributors, with a revenue of $811 million in 2023.
Belcorp
Belcorp manufactures cosmetics and perfumes under its own brands L'BEL, Esika, and Cyzone, each targeting different consumer segments. The company promotes beauty to achieve personal fulfillment, facilitating the development of women's entrepreneurship in Latin America. The founders of Belcorp also created the "Belcorp Foundation," which helps women improve leadership skills and build successful careers. All this has allowed the company to gain trust in the market, attract about 900,000 partners, and achieve a revenue of $780 million by the end of 2023.
Color Street
The cosmetics network marketing company Color Street specializes in hand and nail care, premium makeup, and manicure products. Its flagship product and a true revolution in the beauty industry—adhesive nail polish strips—allow you to have salon-quality manicures in just a few minutes at home. Thanks to its innovativeness and attractive partnership terms, Color Street continues to grow dynamically, already counting 150+ thousand partner-stylists and reaching a revenue of $597 million in 2023.
Yanbal International
Yanbal International is an MLM company with more than 50 years of history, selling cosmetics, perfumery, and jewelry. From the very beginning of its activity, Yanbal has been committed to providing women around the world with the best products and career opportunities. The company assures that all its products are made from natural components and undergo strict dermatological testing. Yanbal is actively developing in countries of Latin America and Europe, with sales volume reaching $536 million in 2023.
Amore Pacific
Amore Pacific began its journey as a small family business selling camellia oil for hair care and grew into one of the best network marketing companies in South Korea. It combines the healing properties of green tea, ginseng, and other extracts with advanced scientific research to create unique skincare and decorative cosmetics. Amore Pacific owns more than 30 certified brands, promotes its products in 14 countries, and reached a revenue of $585 million in 2023.
Pola
Pola specializes in premium-class cosmetic products and adheres to three values in its work—science, art, and love. Each of its products is developed based on innovative formulas, combining exquisite design and care for customers. The company also pays special attention to training partners so they can provide personalized recommendations and select the best products for each client. Thanks to this approach, Pola attracts a more and more loyal audience and reaches a revenue of $433 million by the end of 2023.
Summary
Cosmetics network marketing companies from our ranking once again prove that the right strategies, quality and in-demand products, competent marketing plan, and modern technological solutions for managing all processes are the foundation for long-term prosperity in the MLM industry.
According to a report by Bank Pekao SA, the global cosmetics market is expected to grow annually by at least 5% until 2027. Therefore, despite the fact that the cosmetics niche in network marketing is already filled with many well-known companies, it remains a promising direction for launching new projects. If you are thinking about creating your own MLM cosmetics business, now is the best time to act!
