Starting your own business is one of the most rewarding and fulfilling tasks you could tick off your bucket list. It not only provides you with a stage to show your expertise to a broader audience but also helps you hone your talents. While there might be roadblocks when your business grows, so does your bank balance!

The multi-level marketing sector is a global up-and-coming industry valued at $201 billion in 2022. With a CAGR of 6.5%, the global MLM market is expected to boom by 2030. Due to the immense potential the industry promises, the sector has become an attractive playground for inspiring entrepreneurs. 

Are you a veteran of multi-level marketing and planning to start an MLM business in 2024? If so, this blog is for you.

Multi-level marketing as a business venture

Multi-level marketing has been a lucrative business since its inception in the early 1900s. It not only builds strong customer relations, but also promises a solid sales pipeline for an ongoing flow of revenue along with a substantial earning for the salesforce.

Companies like Avon, Nutrilite, and Amway are the oldest examples of multi-level marketing as a business model. What makes them the flagships of successful direct selling and multi-level marketing strategies since the 1930s is that they are still the leading businesses in the MLM sector. In 2022, Amyway was reported to be the world leader in MLM, with a whopping annual revenue of over $8 billion. Avon generated approximately $2.04 billion in sales—in the same year. With a solid MLM business model, Nutrilite sold over 11 billion healthcare products in 2020.

Today, the global MLM market shows indisputable promise of high returns, growth, and exponential expansion in the coming years. Multi-level marketing as a business venture has numerous possibilities in diverse product categories such as health, wellness, travel, cosmetics, and more. That said, in around 6000 network marketing companies in the world, the wellness category generated 30% of the market revenue in 2022 and is the most popular MLM product.

In addition to the ample growth potential, the sector also brings a diverse and prospering workforce to the table. In 2022, MLM businesses worldwide recruited over 180 million distributors, which grew at 0.9%—to 182 million by September 2023. Out of the total number of participants, more than 130 million were women, making the MLM industry a preferred employment option for people from different walks of life. Additionally, the Direct Selling Association estimated that by 2022 there were about 18.8 million MLM participants in the United States. On the other hand, the European DSA reported that over 14 million distributors engaged in the sector in 2022. 

While the global MLM market is fertile and a fountain of new opportunities and possibilities, starting a business in the sector also promises other benefits.

Why should you start your own MLM business

There are many reasons why you might want to kick start your entrepreneurial journey—being tired of mundane 9 to 5, or the goal to earn a lot of money, or simply wanting to work independently.  While the benefits of working for yourself apply to any and every industry, starting your own MLM business has its advantages that can not be overlooked. 

  1. Control over business strategy

As an MLM business owner, you have the freedom to set goals, design compensation plans, and shape the company's structure according to your vision. The best part about having your own MLM company is that you are in charge and call all the shots. Utilizing your years in the industry equips you to be creative and develop a strategy that is not only profitable but also sustainable.

  1. Financial authority

Yes, the MLM business is known to be very profitable; however, being employed by other industry giants enables you to make only a limited percentage of the profit. However, when you own an MLM company—you are opening doors to multiple streams of revenue for yourself and your team. Starting from product sales to recruitment bonuses, venturing into multiple product categories and international markets. When you are at the helm of affairs, the financial gain is significantly higher. 

Additionally, owning an MLM business means building brand equity, which could be worth millions in the future. As your company grows, so will the equity, promising potential for long-term wealth. 

  1. Innovation and flexibility 

The MLM industry is advancing with new trends, technologies, and consumer behaviors shaping the market. Owning your own MLM business gives you the flexibility to innovate and pivot as necessary, ensuring your business stays ahead of the curve. Whether adopting new marketing strategies, embracing digital tools, or launching new products, you're in a position to lead, not just follow.

  1. Establishing your brand

One key benefit of starting your own MLM business is the liberty to establish a personal brand. In someone else's organization, you're building their brand, but when you own the business, every bit of success contributes to your reputation and legacy. You can craft a brand that reflects your values, mission, and approach to business, attracting like-minded individuals who resonate with your vision.

Ultimately, starting your own venture isn't just about financial rewards; it's about fulfilling your ambitions and building something that reflects your passion and expertise.

5 signs you can start your own MLM company

To invest your time in starting an MLM business is promising and offers immense possibilities for growth. Besides, it is a recipe for success if you are experienced with the nitty-gritty of the industry and understand the crests and troughs of the business. Here are 5 signs you should create your own MLM company:

  1. Expertise

As a veteran of the MLM industry, you have intensive expertise in the field, which enables you to understand the processes and operations much better than other companies. A successful business needs a driver at the leadership level who can plan and execute strategies, and build the enterprise from scratch. What's better than a person of your caliber as the founder?

  1. Personal following

Since you have been an integral part of the industry for a significant number of years, you are definitely a brand in yourself. Direct sales require networking at all levels, and a strong community following always comes in handy for a thriving sales funnel. As an MLM business owner, your connections and personal branding can help you attract new partners to scale up your company efficiently. 

  1. Sufficient resources

You are at a juncture where you have accumulated substantial resources to start your MLM company independently—without any aid from investors or partners. You have contacts and seed money for the investment, and you have the industry knowledge to generate the leads and manage the recruitment and training along with other operations. All you need to do is to create an MLM company.

  1. Revenue generation

Maintaining a consistent sales funnel, fostering lasting customer relations, and focusing on business expansion is critical to a successful MLM business. Use your expertise to deploy a steady revenue generation system and a solid sales and recruitment channel to commence your journey as an MLM business owner. 

  1. Passion for MLM

Every business has its ups and downs, and no industry comes with a guarantee of instant success. While knowledge and experience are essential aspects of starting an MLM company, passion is a prerequisite that makes you stand apart. If you have a passion for multi-level marketing and enjoy the thrill of the industry, this is your final sign to start an MLM business in 2024!

Summary

The year 2024 saw numerous business opportunities seeding and growing in the global market as a response to the demands of self-employment. The post-pandemic times had already encouraged people to seek flexible and scalable ways to achieve financial independence. A way out of the financial bind was multi-level marketing. MLM offers a low-risk, high-reward path for entrepreneurs looking to utilize their network. It has matured into a lucrative opportunity both as a side hustle or a full-time venture. Starting an MLM business in 2024 could be a key to your financial growth, personal development, and a more flexible lifestyle.