According to Gitnux, more than 52% of sales in the global network marketing industry come from beauty and health products. This is not surprising, as the trend of a healthy lifestyle is rapidly gaining momentum worldwide, and more and more people are striving to preserve their youth and beauty for as long as possible. But which MLM companies hold leading positions in this niche?
After analyzing the market, we have compiled a ranking of the top network marketing companies specializing in health & beauty products:
Herbalife
Herbalife is the first MLM company in the wellness products sector. Herbalife assures that its customers receive only thoroughly tested products for quality and safety, including protein shakes, dietary supplements, and skincare cosmetics. The company operates a "Nutrition Clubs" program, where customers receive nutritional consultations and share their experiences, forming a large community and providing distributors with an additional sales channel. Today, Herbalife has over 2.3 mln partners, with an annual revenue of $5.1 billion.
Infinitus
Infinitus is a network marketing company from Asia that offers dietary supplements and personal care products based on herbal ingredients. The company actively invests in the research of traditional Chinese medicine, creating innovative products. Infinitus also provides a comprehensive business platform that allows its partners to conveniently manage their business from a mobile phone. Thanks to these aspects, Infinitus continues to grow successfully in the global MLM market, with a vast network of loyal distributors and customers.
PM International
PM International is one of the top MLM companies in Europe, producing patented dietary supplements, cosmetic products, and sports nutrition under the FitLine brand. PM is known for its products certified by ISO 9001, IFS Food, GMP, and Athlete Tested, along with strong support for each distributor. Today, the company supplies its products to several sports associations and distributes them through a network of over 200,000 partners in more than 40 countries.
Melaleuca
The company specializes in dietary supplements, health remedies, decorative cosmetics, and products for body and home care. Melaleuca's mission is to enhance lives and help people achieve their goals. Therefore, it promotes only eco-friendly products and provides its partners with training programs and all the necessary resources for successful work. This strategy has helped Melaleuca attract over 150,000 distributors and more than 2 mln customers from various parts of the world.
Young Living
Young Living is an MLM leader in the production of essential oils and products based on them, including dietary supplements, skincare cosmetics, and household items. The company has implemented its "Seed to Seal" process, which ensures quality control at every stage - from growing plants on their own farms to packaging the finished products. Thanks to its adherence to strict quality standards and generous commission payouts, Young Living continues to expand in over 100 countries and has reached an annual revenue of $2 billion.
Nu Skin
The corporation specializes in premium anti-aging products and has conquered the market with its ageLOC product line. Committed to helping people maintain youth and vitality, Nu Skin collaborates with leading scientific centers in the United States during the development of its serums, creams, and dietary supplements. Additionally, the MLM company founded the "Force For Good Foundation" with the aim of improving the lives of children worldwide. Today, Nu Skin is well-known in many countries, with a network of approximately 1.2 mln partners.
Forever Living Products
Forever Living harnesses the healing properties of aloe vera to create exclusive drinking gels, dietary supplements, and a variety of personal care products. Committed to quality, environmental care, and people, Forever Living continually improves its products, fosters a culture of mutual support among its partners, and supports environmental initiatives worldwide. This approach has helped the company gain popularity in over 160 countries and achieve an annual revenue of $1.8 billion.
Rodan + Fields
Founded by dermatologists Katie Rodan and Kathy Fields, Rodan + Fields specializes in skincare products for treating acne, pigmentation, and wrinkles. Their acne treatment line, "Proactiv," is one of the best-selling in the world. Rodan + Fields was also the first to launch an "online skin diagnosis," allowing customers to receive personalized recommendations from the comfort of their homes. These innovations have helped the company gain the trust of millions of customers and build a network of over 300,000 partners.
USANA
USANA was founded by renowned Dr. Myron Wentz with the goal of supporting people's health at the cellular level. Adhering to pharmaceutical standards, the company ensures the superior quality and effectiveness of its dietary supplements, weight management products, and personal care items. USANA's eco-friendly approach to all business processes, commitment to product quality, and well-coordinated partner network enable the company to remain a leader in the MLM industry and thrive in over 24 countries.
Arbonne International
An innovative cosmetic company, Arbonne International offers certified vegan makeup, personal care products, nutrition items, and dietary supplements. Arbonne's business philosophy, "Pure, Safe, Beneficial," emphasizes the use of exclusively natural ingredients in its products, ensuring environmental safety and health benefits for people. Currently, over 250,000 distributors successfully promote the company's healthy lifestyle philosophy and products.
Summary
As we can see, all the MLM companies in our ranking share several key success factors: high-quality products, an attractive marketing plan, comprehensive partner support, social responsibility, and modern technologies for optimizing business processes.
Despite the beauty and health niche being filled with numerous network companies that have already gained recognition and trust from millions of customers worldwide, it remains a promising avenue for launching new businesses. After all, the demand for products that help people look and feel better continues to grow steadily. According to McKinsey & Company, sales of health and beauty products are expected to increase at a compound annual growth rate (CAGR) of 10% by 2027.
If you're considering starting your own health & beauty company in the MLM market but don't know where to begin - reach out to our experts for a consultation. Our team, with 20 years of experience in successfully launching network projects, will help turn your business idea into reality.