Multi-level marketing is a proven business model used worldwide, and Finland, like other European countries, is no exception. In some companies, MLM methods are imported into the business partially, while in others, they form the basis of business processes. In this article, you will learn about some nuances of promoting partner projects among Finns.
Mentality of Finland
Adapting to the conditions of the cool North, Finns, as a nation, have developed an "iron will," resilience, perseverance, and a strong work ethic.
They don't abandon a task before completing it, regardless of difficulties and circumstances – which is an excellent quality for a potential network marketer. They are responsible and reliable individuals who understand that success in life can only be achieved through hard work.
However, Finns cannot be labeled as workaholics – this nation knows how to relax and enjoy every moment of life, recognizing the importance of a healthy balance between work and leisure for the effectiveness of their work.
Unlike more southern peoples like Spanish, Finns are generally less sociable and may not feel comfortable conducting business with their relatives or close friends. Considering the characteristics of the country's mentality and the stability of the economic environment, it can be relatively challenging for local distributors to recruit people into their teams.
However, by creating a unique and high-quality product, it is entirely possible to scale the business. For example, local MLM companies enter into partnership agreements with the founders of retail stores, hypermarkets, discount stores, and so on.
Economic statistics of Finland
Finland is a large, economically developed European Union country known for its political stability, well-planned infrastructure, high degree of cooperation between enterprises, research and technology centers, and universities. Additionally, the population has a high level of education, and the business climate is very conducive to business development and expansion.
Objectively speaking, network marketing has suffered from a negative reputation in Finland, as it has in other places, due to fraudsters trying to make their schemes appear as legitimate.
Legality of network marketing companies in Finland
The conditions for the legalization of Finnish network projects align with the laws governing network marketing throughout the European Union. Additionally, in Finland, there is the Direct Selling Association (ASML), which is a member of the World Federation of Direct Selling Associations (WFDSA). They help navigate the MLM ecosystem in the country.
Furthermore, pyramid schemes are prohibited in Finland. All network marketing companies must operate openly and transparently, provide information about their market positions, sales volumes, and payouts, and offer warranties and licenses for their products. Failure to do so could result in a violation of the law on direct marketing practices.
Top-5 Finnish MLM companies
Just like in most of the EU, consumers in Finland are familiar with network marketing and its principles. We have compiled a list of the top 5 MLM companies in the country:
5. Partylite
Project website - partylite.com
Specialization - home goods
PartyLite sells home goods and party decorations. They cater to a diverse audience by offering a wide range of products, including various styles and categories.
4. Usana
Project website - usana.com
Specialization - skincare and dietary supplements
Usana aims to help people live without pain and distributes a variety of dietary supplements to improve health. The combination of network marketing and support from healthcare experts has led the company to international success.
3. doTerra
Project website - doterra.com
Specialization - essential oils
doTerra is a global leader in essential oil sales. They showcase the therapeutic properties of their products to the world, creating their "blue ocean" by carving out a unique niche that shields them from aggressive market competition.
2. Vorwerk
Project website - vorwerk.com
Specialization - household appliances
Vorwerk, initially founded as a carpet sales company in 1883, is a business veteran with a history spanning over 130 years. Today, they offer a wide range of products, including household items, tools, cosmetics, and, considering their origin, flooring solutions. Combining product diversity with a partnership program, their brand has achieved worldwide recognition and success.
1. Valentus
Project website - valentus.com
Specialization - skincare and dietary supplements
Valentus offers coffee, various bio and energy supplements, with their main goal being to improve the health of their customers, help them lose weight, achieve financial prosperity, and live the "best version of their life."
To connect with the Finnish consumer, it's not enough to enter the market with a quality and unique product; you must carefully plan your marketing strategy, taking into account their information perception nuances and habits (such as preferred methods of communication with brands). Finnish companies are examples of restraint and competence in marketing and partner recruitment, which sets them apart from competitors worldwide.