Network marketing is systematically developing in all European countries, and the Romanian market is no exception. Read an article about the peculiarities of the Romanian mentality, legislation, and nuances of promoting multi-level companies in this country.

Economic statistics of Romania

Romania is an industrial-agricultural country with a relatively high level of development. Its economy ranks 13th in GDP size among EU countries and 7th in purchasing power.

In the 20th century, the country underwent significant economic and political changes that affected the well-being of the state and its citizens. After transitioning to a market economy in 1989, Romania faced a deep economic crisis - traditional heavy industry could not withstand competition, and a significant part of the population fell into poverty. Additionally, waves of emigration from the country exacerbated the situation.

It was in the 1990s that Romania acquired a relatively negative reputation as a very poor country, which, objectively speaking, is no longer the case today. In the 2000s, the economy began to recover intensively, and in 2005-2007, they even earned the title of the "Balkan Tiger" for the rapid pace of development.

Today, Romania plays a strategic role in Eastern Europe as the largest producer of electronics and automobiles. 

The poverty rate is rapidly decreasing, and incomes are rising. As the attractiveness of the country for investments continues to rise, as of 2016-2017, the Romanian economy was the fastest-growing in the European Union.

Mentality of Romanians

Romanians are a very friendly but straightforward people. They usually do not hide their emotions and thoughts, which can sometimes come across as bluntness or excessive frankness.

In conversation, local network marketers like to mention various stories, analogies, anecdotes, and jokes, and their speech is filled with different tones and flexibility.

Also, Romanians are generally tactile and do not hesitate to show it in public - among partners, you can often see hugs, kisses, back-pats, and handshakes.

Legality of network marketing companies in Romania

Network marketing in Romania is defined as a commercial practice based on the operation of a multi-level distribution structure. Partners sign agreements with the company, and their earnings are determined by a meticulously crafted marketing plan.

Each MLM company must operate transparently and have legally approved documents outlining the rights and obligations of network marketers, rules of conduct, areas of responsibility, conditions for terminating cooperation, etc. (e.g., Terms and Conditions, Privacy Policy, Codes of Conduct, Internal Rules, etc.).

Although network marketing is a relatively new business system in the Romanian market, there are certain legislative norms that govern the activities of MLM companies. For example, this form of trade is defined by Law No. 650/2002 and Government Resolution No. 99/2000 in Romania.

Top-5 Romanian MLM companies

In the Romanian market, there are international projects established in the EU, such as Herbalife, Avon, Oriflame, Amway, Jeunesse, etc. To avoid repetition, we have compiled a ranking of the top 5 MLM companies in the country, excluding globally well-known corporations:

5. Gano Excel 

Project website - ganoexcel.com

Specialization - herbal medicines and dietary supplements

Founded in 1995, the Malaysian company Gano Excel has gained a large following in Romania. Over its 25 years of existence, the Gano Excel startup has grown into an international organization with offices in over 60 countries.

The founder and executive director of the project, Leow Soon Seng, has built an extensive community around himself and treats all partners as family, helping them achieve success and self-realization.

4. CaliVita

Project website - calivita.com

Specialization - dietary supplements

Calivita (formerly California Fitness) was founded in 1991. Gerry Hargitai, in establishing his business, wanted to promote the benefits of the California lifestyle to the world - advocating for a healthy, active, and dynamic way of life. The company places the well-being of its partners at the forefront of its values, striving to be as open, inclusive, and helpful to people as possible.

In 1996, Calivita opened its Romanian representation and, over 26 years of development in the local market, managed to create a strong partnership structure.

3. FM World

Project website - fmworld.com

Specialization - dietary supplements, food products, perfumes, cosmetics, household goods

Founded by Artur Trawiński in 2004, the Polish company FM World has a strong partnership structure in Romania. Today, they collaborate with over 2 million distributors worldwide.

One of the notable features of FM World is its extensive and diverse range of products, with their perfumery being a flagship category.

2. Blue Diamond

Project website - bluediamond.ro

Specialization - dietary supplements, cosmetics, and household goods

The Romanian project BlueDiamond is one of the few representatives in the local market. The company offers a wide range of products and, according to their statements on the website, is developing the Romanian school of network marketing.

1. Forever Living

Products Project website - foreverliving.com

Specialization - dietary supplements, dietary aids, and cosmetics

American Rex Maughan founded his organization back in 1978, inviting close relatives and friends. Today, their project is a multi-billion-dollar company that produces and sells health and beauty products worldwide. 

The goal of Forever Living Products is to provide people with the best consumables and products that contribute to well-being and health.In the Romanian market, the company has been developing its brand for over 20 years and has gained the trust of local consumers.

The Romanian MLM market is a promising platform for business promotion and scaling. Although some international corporations are already present there, it is expected to experience a period of active growth in the near future. Analyzing the trends in its economy, we can see that more Romanian MLM startups will emerge in the foreseeable future, creating opportunities for local entrepreneurial network marketers. If you want to expand your successful MLM business in Romania, follow the link https://flawlessmlm.com/en/mlm_consulting and leave an application for our manager to contact you.