Network marketing is a large market in which entrepreneurs with completely different interests and demands are developing. MLM companies allow each individual distributor to reveal their strengths and earn money on what they do best.
For example, there are leaders with small teams but huge sales, and there are owners of multi-thousand structures with minimal sales volume. There are people who are willing to collaborate only with product companies with linear marketing, while others prefer investment matrix structures. The needs and interests of each of them will differ significantly, so they need to be attracted differently.
Forcing yourself and inviting everyone to the business indiscriminately is a fairly common and costly mistake for newcomers. By "shooting sparrows with a cannon," a person loses a lot of time and moral resources, risking being disappointed in the network sales model as a whole, facing objections and aggression from people who are not ready to work in network marketing.
Analyzing the MLM industry, all active networkers can be divided into the following types:
Discount earners. Typically, these are small product dealers who work as drop shippers (when a network company plays the role of a supplier of goods).
In this situation, income can be obtained strictly on the difference between the partnership and retail price of the product. Such networkers refuse the range of opportunities that MLM business gives them and work as classic sellers.
Recruiters focused on instant referral bonuses. These people play the role of managers in search of new distributors. Like sellers, this category of networkers does not use all the "trumps" of MLM business. They do not use all the opportunities that are open to them.
In MLM, there are very few pure sellers and recruiters, as it is illogical to limit oneself in earning opportunities.
Independent partners who value education and the growth of their network are the ideal example of a networker who knows how to manage a network business and aims to become a top leader. The entire MLM industry depends on such people, who develop their sales and marketing skills, learn how to manage teams, and grow as opinion leaders that people follow. They actively develop their network structure while also self-improving and gaining experience.
Interestingly, there is a certain level of turnover among these networkers. After gaining initial experience in one company, they may seek a "better place in the sun" in another project. However, there is nothing wrong with this if the person can adapt and adjust to the specificities of different businesses.
Regional leaders or sponsors are those who do not need to be convinced of the advantages of network marketing. They are willing to invest all their time and efforts into scaling and improving the performance of their network structure.
Such advanced networkers are passionate about the company's ideas and principles, and they become "brand advocates." They lead people, become coaches and mentors for their teams, and predictably generate significant passive income. The next step in the professional development of such leaders may be the creation of their own network company.
For more detailed information on the differences between regular partners and sponsors, read the article Leader VS Distributor. What is the difference?
Potential network business participants who have heard of MLM and are considering starting their own business. In other words, they are already exploring the market, comparing companies, looking at leaders, and studying marketing plans. After the first contact and presentation, these people are often hesitant to join the company. However, such newcomers are the most numerous audience to attract.
How to find the right person for your team
The question of attracting people to the business is undoubtedly the most relevant for all networkers. To develop a strategy for finding candidates, define your target audience. Having an idea of the target audience, you will receive fewer refusals, minimize stressful situations, and save time and money resources.
What qualities does a networker who achieves results possess? Usually, these are people who:
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are open to new opportunities;
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eagerly absorb new information;
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listen to and trust their mentor;
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engage in business daily;
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set small and large goals, focusing on them;
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develop comprehensively, focusing on sales/marketing/management skills.
To attract the audience's attention:
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Develop a personal brand. This way, you will create a strong association between yourself and your business, strengthening trust from current and potential partners. As an option, maintain a blog, create thematic content, and promote your profiles on social media.
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Network. Attend business and social events, communicate with people in webinars, conferences, and industry exhibitions. This way, you will expand your network of contacts and find potential partners and contractors who will help develop your business.
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Join business clubs and communities for entrepreneurs. In practice, these are interest-based social clubs where you can meet working or potential networkers. Entrepreneurs gather both offline and online, communicating in group chats and posting interesting information in closed groups. Such communities are also an excellent opportunity to expand your network of professional contacts (networking).
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Develop a link-building strategy. Write educational articles, press releases, compensation plan reviews, and organically include referral links and links to your resources.
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Launch advertising. You can redirect traffic to your product landing page, recruitment page, informational resource (blog or channel), or a referral link to the parent company's website. By setting up targeting in search engines or social networks, you will achieve maximum conversion with minimal investment.
The FlawlessMLM team helps develop existing network marketing companies and launch brand new projects. Our specialists launch projects quickly and with high quality, developing marketing plans of any complexity. Contact our manager in the website chat (flawlessmlm.com) and get a free consultation on solutions for your business.