Perhaps not everyone is familiar with the term "gamification," but everyone has been influenced by it. In this article, we will discuss how to apply this principle in modern network companies.

What is gamification?

Gamification is the practice of transforming any activity into a game to increase a person's interest. In simpler terms, gamification involves incorporating game practices into non-game processes, such as business. This is how consumers are attracted to a brand, sales are increased, partner engagement is strengthened, and overall company goals are achieved.

Gamification is an effective marketing tool. If used in conjunction with MLM, it can significantly increase the activity of sales agents and sales performance.

To gamify a project, you need to modify the company's marketing plan positioning and turn it into an engaging game. Essentially, you need to create a competition between individual members of the structure and sponsor teams. To import gamification into MLM businesses, consider the following:

Financial incentives

Optimize the compensation plan. People should have a clear sense of increasing their level in the game and earning more money. Ensure the tasks are dynamic and straightforward.

At the start of the collaboration, explain in detail how distributors earn money, how to climb the career ladder, and increase their income.

For example, a calculator to estimate potential earnings based on results achieved can be the beginning of gamifying the financial aspect. Visualize the results with colorful diagrams and graphs.

Emotional incentives

Think about how to involve distributors by affecting their emotional component. This could include off-site meetings and corporate events, unexpected gifts, awards for the best distributors, and more.

Create new experiences for your partners. All of this significantly increases loyalty to the company's brand. Recognizing achievements from their environment is one of the basic psychological needs of any person.

Don't miss the opportunity to publicly thank or reward structure participants for their achievements. For example, in online mode, this can be done in a group video chat.

Qualification incentives

Develop a qualification system within the company, as people always strive to improve their status, both in life and in business. The higher a distributor's rank, the more attractive bonuses and earnings they receive. Personal bonuses and discounts can be provided for each level. This way, people will advance in the game and become more engaged in the business.

Try to attach specific privileges to each status that will highlight and distinguish people's belonging to a particular community. For example, you can open access to a closed group that contains genuinely useful and expensive information or additional bonuses in the system.

 

Tips for implementing gamification. Opinions of software developers for network marketing.

First of all, distributors should enjoy the collaboration process. Every action, website design, personal account interface should evoke only pleasant sensations.

Encourage distributors to actively share their achievements. Leaders can do regular reviews of the performance of their structural branches, coordinate progress plans with corporate KPI. This way, distributors will be inspired, raise team spirit and strive to improve work performance.

As an alternative, an interactive panel can be deployed on the website homepage showing top participants and teams leading in certain indicators. This stimulates competition and shows the heights and rewards that active networkers can achieve.

Set short and long-term goals, individual and group missions before partners. A variety of tasks will help maintain interest and activity in the structure and help unite teams.

Motivate distributors to spread information about the company on social media. There, in a pure gaming form, potential trade agents can be attracted, for example, by organizing contests and "giveaways" with public awards for the most successful participants.

Create corporate sticker packs and template certificates for proven sellers-consultants, so that people can proudly promote themselves and their business on social media.

 

Who can help gamify business?

Look for developers who work in network marketing and have practical experience in gamifying MLM projects. By turning to the FlawlessMLM team, you will:

  • optimize the marketing conditions of your company or receive a compensation plan tailored to you;

  • include dynamic goals and business analytics where distributors will see their work results and what else needs to be done to achieve KPIs;

  • connect convenient information exchange and distribution functionality between leaders and distributors;

  • set up panels that will display data on the best players and their achievements (in terms of sales volume and commissions);

  • enable educational modules and display interactive introductory courses for beginners;

  • connect chatbots and convenient functionality for sending company notifications and news;

  • personalize the display of the personal account for each individual partner depending on their priorities and sympathies.

At the same time, we have listed only the most obvious functionality of the software that can be deployed. In any case, you will receive a reliable solution that creates a company image and fully reveals the potential of the project. Contact our manager in the website chat (flawlessmlm.com) and learn more about solutions for your business.