Review of Marketing Trends in 2023
Marketing plays a key role in communicating with customers and partners. In the article, we have identified a number of key trends that will help you more accurately define the focus and activity for 2023.
1. Short Videos
TikTok became the most downloaded app of 2022 and a major player in social media marketing. Today, this platform has become the best tool for launching marketing campaigns and targeting. Other services are following TikTok, where you can upload short videos - Instagram's Reels and Google's YouTube Shorts.
The fact that short videos are the main trend in marketing and an important advertising format for the coming years is confirmed by statistics:
● ReelnReel claims that video is the most popular type of content on social media as of the end of 2022;
● According to analytics, short videos accounted for 80% to 90% of all internet traffic last year (the percentage varies by country);
● According to Wyzowl, 86% of businesses use video as a marketing tool, and 92% consider it an important part of their strategy.
Based on this, it can be concluded that for large audiences and traffic, it is necessary to develop profiles on social platforms where the audience watches short video clips.
P.S.: Video format plays an important role in the sales cycle for both B2C and B2B companies. However, to attract business audiences, which is more relevant in B2B, we recommend developing a profile on LinkedIn.
2. Growth in demand for influencer marketing
Content creators (influencers) have become the driving force of the modern free market - today, collaboration with opinion leaders has become a necessity for commercial promotion. Moreover, the developing creator economy, in terms of lead generation effectiveness, surpasses traditional promotion formats such as TV advertising, radio, print media, etc.
About what influencer marketing is and why network projects benefit from promoting through bloggers, we wrote in the article Influencer marketing in direct sales
3. Content Curation
In addition to creating valuable and unique content, brands are increasingly turning to content curation. Such curation of materials involves not just mindless reposting of others' posts, but analysis, systematization, "repackaging" of content, including third-party materials in their digests, compilations, etc. Such publications should be beneficial to both the reader and serve the company's goals, not contradict its marketing strategy. Curated content helps businesses:
1. Increase the number of publications. Curating helps generate content faster and, consequently, increases the number of interaction points with potential clients/partners;
2. Improve search engine rankings. Relevant and valuable content that engages readers will have a positive impact on SEO promotion;
3. Affirmation of expertise. Only those who truly understand a topic and are knowledgeable in the field can conduct a quality analysis and reformat third-party content, which strengthens readers' trust and loyalty.
P.S.: Based on our observations, network companies often share industry news, relevant research from third-party companies, and interviews with authoritative leaders on their pages.
4. Mobile Marketing
According to SlickJump, in August 2022, the share of internet access from mobile devices increased to 81% of the total. Accordingly, mobile traffic is dominant, and further growth is projected.
As part of mobile marketing strategy development, network companies launch SMS campaigns, develop commercial mobile applications, set up push notifications, QR codes, adapt corporate websites and content on social media. Also, at a certain stage, network companies move towards individual development of business applications tailored to the project's needs and, especially, partners.
About what mobile software for network marketing should be like, we talked about in the article Back Office on Your Smartphone.
5. Social Responsibility and Transparency
Today, social responsibility, sustainability, and transparency are one of the key indicators of an organization's progressiveness, giving greater weight and value to the business.
For detailed information on what this concept represents, read the article The Role of Social Responsibility in Promoting Network Marketing.
Studies by numerous analytical companies converge on the fact that an increasing number of consumers take into account the social component when choosing a brand. People strive to buy and use the services of companies that adhere to ethical, environmental standards, and openly declare their position on social networks
In conclusion, 2023 will be an interesting and challenging year for businesses. Everything indicates that brands must meticulously plan their steps and messages to meet the needs and values of their consumers/partners.
If you want to improve the promotion strategy of your business, contact FlawlessMLM. Drawing on years of experience and a large number of implemented network projects in various niches, we will take your company to a new level. Contact our manager in the website chat and get a free consultation on solutions for your business.
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