Influencer marketing in direct sales. Why do MLM projects successfully promote bloggers

The most effective form of influencer marketing is when a blogger seamlessly integrates the presentation of your company and product into their content. The ideal scenario that companies should strive for in their interactions with influencers is for the blogger to be an active brand partner and promote the MLM project idea through their channels. For example, at the stage of creating a network startup, you try to attract a TOP leader from a mature company who actively manages channels for their team to join the project's co-founders. In this case, you receive qualified support from an experienced networker, a potential marketing director, and the public face of a new brand with an existing audience

We talked about how to increase recognition and brand a startup company in the article Network Company Brand. MLM Project Promotion

It is in the interest of any network company and its partners to attract bloggers who have already gathered a loyal audience around them to the structure. Then, their subscribers will follow the development and promotion of the personality they find interesting in network business; they will embrace its values and thinking; they will be the very people who will be the first to join its referral structure.

Key nuances of influencer marketing that networkers need to consider

Do not launch influencer marketing thoughtlessly. Before working with bloggers:

1. Thoroughly study your target audience. Simply ordering an ad from a blogger with a large number of followers is not enough — the influencer's audience must match your TA in terms of age, gender, income level, interests, etc. If they do not align — the ad will not yield the desired results and the conversion rate will be very low.

To save time, nerves, money, and correctly create a portrait of a potential client \ partner, read our guide on defining the target audience in MLM.

2. Choose between micro- and macro-type influencers. Celebrities promote so many different products that people stop believing them. Also, advertising costs for social media stars can be quite high. Such advertising may positively impact the company's reputation, but it's not guaranteed to bring the expected number of clients \ partners. Large bloggers often spread themselves too thin, don't value the trust and loyalty of their followers enough.

The highest audience loyalty is to bloggers "from the people," whom you can meet on public transport or at a party in your city. Micro-influencers (from 10,000 to 100,000 subscribers) and nano-influencers (up to 5,000 subscribers) communicate and interact with the public in the most sincere way, which positively affects the effectiveness of promotion.

Decide what exactly you need from promotion. A macro-blogger should have a positive impact on the brand's reputation, but collaboration with a micro-blogger will bring more conversions in the target action.

3. Consider that not every blogger will suit your brand. Finding the right person may be a challenging task.

Coordinate the blogger's participation in the project structure, or at the very least, the opportunity to use the company's products on certain mutually beneficial terms (barter). In this case, the recommendations will be truly truthful and maximally interesting to the audience

Secondly, your brand should align with the blog's theme and aesthetics (subscribers are unlikely to understand a blogger who is a builder and starts talking about the benefits of Korean cosmetics).

To make sure that influencer marketing works, add UTM tags to all links clicked on when viewing ads. Analyzing clicks from a specific influencer will help understand which ads work better and with whom you can establish a partnership (ambassadorship) on a regular basis.

How to Find the Right Influencer

Implementing an influencer marketing strategy and choosing bloggers can be challenging. To find the right influencer, you can:

- Contact a marketing agency. After studying the nuances of your project, they will select and negotiate cooperation themselves. This path is quite fast but relatively expensive;

- Select bloggers yourself. To start, try collaborating with opinion leaders you personally follow. You can also use specialized services to find influencers: LabelUp, GetBlogger, EpicStars, Influence.co, Reachbird, etc.

- Consult with our team. The FlawlessMLM marketers have meticulously researched the market and compiled a database of networkers who develop their personal brand

Influencer marketing is the most effective way to convey information to potential consumers and partners. If you want to stimulate the development of your business, seek help from FlawlessMLM. Drawing on years of experience and a large number of implemented network projects in various niches, we will take your company to a new level. Contact our manager in the website chat (flawlessmlm.com) and get a free consultation on solutions for your business.