What Is Online Marketing Give Examples?

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Updated: May 2026 Oleksandr Honcharov, CEO at FlawlessMLM Online marketing is the promotion of products and services through digital channels such as search engines, social media, email, websites, and mobile apps. What is online marketing give examples? It covers everything from Google Ads to Instagram influencer posts to email newsletters. Common online marketing examples Search engine optimization (SEO) — Hubspot ranks for "marketing automation" through optimized blog content. Pay-per-click ads (PPC) — Google Search ads for "buy running shoes" by Nike or Adidas. Social media marketing — Glossier builds brand presence through Instagram and TikTok content. Email marketing — Substack writers send weekly newsletters to thousands of subscribers. Content marketing — Salesforce publishes free reports and guides to attract enterprise buyers. Influencer marketing — brands pay YouTube and TikTok creators to promote products to their audiences. Affiliate marketing — Amazon Associates earn commissions by linking to Amazon products. Retargeting ads — display ads shown to users who visited a site but didn't convert. Definition: Online marketing uses digital channels like SEO, paid search, social media, email, content, influencer partnerships, affiliates, and retargeting to reach and convert customers. Examples range from a small business running Facebook ads to global brands building international SEO strategies. The line between online and offline marketing keeps blurring. What stays constant is that online marketing is measurable down to the click, which is why most marketing budgets have shifted there over the last decade.

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