What Are Examples of Distribution Channels?

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Updated: May 2026 Oleksandr Honcharov, CEO at FlawlessMLM Examples of distribution channels include direct online sales (brand websites), retail stores, wholesalers, distributors, e-commerce marketplaces, franchise networks, and direct sales representatives. Each example describes a path that products follow from producer to end consumer. What are examples of distribution channels depends on the industry and the level of intermediation involved. Common distribution channel examples Direct e-commerce — Warby Parker selling glasses through warbyparker.com. Brand-owned retail — Apple Stores selling iPhones and MacBooks. Third-party retail — Coca-Cola products sold in supermarkets and convenience stores. Wholesalers — Sysco distributing food products to restaurants. Online marketplaces — third-party sellers on Amazon, eBay, or Etsy. Franchise networks — McDonald's franchisees operating restaurants worldwide. Direct sales reps — Avon and Mary Kay representatives selling door-to-door or online. Dealerships — auto manufacturers selling through licensed dealers. Definition: Distribution channel examples include direct e-commerce, brand retail stores, third-party retailers, wholesalers, online marketplaces, franchise networks, direct sales representatives, and dealerships. Each represents a different combination of intermediaries between producer and consumer. Most large brands use multi-channel distribution. Nike sells through its website, its own retail stores, third-party retailers, and online marketplaces simultaneously.

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