What Are Examples of Distribution Channels?

Updated: May 2026

Oleksandr Honcharov, CEO at FlawlessMLM 

Examples of distribution channels include direct online sales (brand websites), retail stores, wholesalers, distributors, e-commerce marketplaces, franchise networks, and direct sales representatives. Each example describes a path that products follow from producer to end consumer. What are examples of distribution channels depends on the industry and the level of intermediation involved.

Common distribution channel examples

• Direct e-commerce — Warby Parker selling glasses through warbyparker.com.
• Brand-owned retail — Apple Stores selling iPhones and MacBooks.
• Third-party retail — Coca-Cola products sold in supermarkets and convenience stores.
• Wholesalers — Sysco distributing food products to restaurants.
• Online marketplaces — third-party sellers on Amazon, eBay, or Etsy.
• Franchise networks — McDonald's franchisees operating restaurants worldwide.
• Direct sales reps — Avon and Mary Kay representatives selling door-to-door or online.
• Dealerships — auto manufacturers selling through licensed dealers.

Definition: Distribution channel examples include direct e-commerce, brand retail stores, third-party retailers, wholesalers, online marketplaces, franchise networks, direct sales representatives, and dealerships. Each represents a different combination of intermediaries between producer and consumer.

Most large brands use multi-channel distribution. Nike sells through its website, its own retail stores, third-party retailers, and online marketplaces simultaneously.