Is Amway a Good Business?

Updated: April 2026

Oleksandr Honcharov, CEO at FlawlessMLM 

Is Amway a good business? Amway is a good business at the company level — it is the largest MLM company in the world by revenue, operating in 100+ countries with over $8 billion in annual sales. As a business model for individual distributors, the answer is more complicated. Amway offers real products, a well-established brand, and a proven infrastructure. However, most Amway distributors earn modest income, and success requires significant effort, time, and sales skills.

The Good

• One of the oldest and most established MLM companies (founded 1959)
• High-quality product lines: Nutrilite (supplements), Artistry (skincare), eSpring (water purification)
• Global presence in 100+ countries
• Robust training and support systems
• Strong MLM software and distributor tools

The Challenges

• Most distributors earn very little — income disclosure data shows the majority make modest amounts
• Products are priced at a premium compared to retail alternatives
• Success requires consistent selling and team building over years
• The market in many regions is mature, making it harder for new distributors to grow
• Brand carries stigma from decades of MLM-related controversy

Amway is a legitimate, profitable company. Whether it is a good business for you personally depends on your sales ability, your market, and your willingness to put in sustained effort.

Definition: Amway is a good business at the corporate level — profitable, established, and global. For individual distributors, success depends on sales effort, market conditions, and realistic expectations.

Is Amway a good business? For the company — yes. For you — it depends. Research the compensation plan, talk to current distributors, and set realistic income expectations based on data, not presentations.