Top 10 MLM Companies in Europe in 2024

European economy remains one of the key components of the global financial system. It is characterized by a variety of countries, cultures, and industries, making it an attractive region for establishing network companies. Large American corporations operate successfully in the European market, but projects based in the continent are also gaining momentum.

Top MLM Companies in Europe

1. Vorwerk

Organization website – vorwerk.com 

Year and country of foundation: 1883, Germany

Product: household appliances, built-in kitchens, water purifiers, cosmetics

Compensation Plan Type: step

Vorwerk is an international MLM company and the first manufacturer of household appliances in Germany. The company is known for its 3 products: Kobold vacuum cleaners, multifunctional kitchen appliance Thermomix, and cosmetics by Jafra. Vorwerk's main goal is to create innovative and functional products for its customers. By uniting 590K+ distributors in over 70 countries and reaching an annual revenue of $3.45 billion, Vorwerk ranked 5th in the DSN Global 100 list this year.

2. PM International

Organization website - pm-international.com

Year founded and country: 1993, Luxembourg

Product: vitamins, dietary supplements, sports nutrition, skincare

Compensation Plan Type: classic

PM International, also known as PM Cosmetics, is a large MLM corporation operating in 40+ countries. It offers patented premium quality products: FitLine - dietary supplements and FitLine skin - skincare products. PM International positions its products as an essential element for maintaining good physical fitness, health, and beauty. With a record annual turnover of 3.03 billion dollars in 2023, the corporation ranked 6th in the Global 100.

3. Utility Warehouse

Organization website - uw.com

Year founded and country: 2002, United Kingdom

Product: supply of stationary and mobile telecommunication, gas and electricity, home insurance services

Compensation Plan Type: classic

Utility Warehouse is a multi-service provider based in London and a subsidiary of Telecom Plus. Their first product was Smart Box, and now UW is the sole provider of energy and communication services in the UK. The creation of such a complex allows UW to offer lower prices below the government's price cap on energy. UW serves around 900,000 customers nationwide through 60,000 independent distributors, and by the end of 2023, the company's revenue amounted to $2.99 billion.

4. Oriflame

Organization's website - oriflame.com

Year founded and country: 1967, Sweden

Product: body and facial care products, makeup, perfumes

Compensation Plan Type: step-by-step

Oriflame is a Swedish-Swiss company that has become one of the largest players in the network market in Europe and Scandinavia. The company produces cosmetic products and positions them as "natural Swedish cosmetics, available to everyone." Oriflame products are promoted not only through network structures, but can also be found in shopping centers and pharmacies in 65 countries around the world. Today, the company offers 1000 product names and has 3.6 million distributors, with Oriflame's annual revenue amounting to 811 million dollars.

5. Farmasi

Organization website - farmasi.com

Year and country of establishment: 2010, Turkey

Product: decorative and skincare cosmetics, home products

Compensation Plan Type: step-by-step

Farmasi is a network brand owned by the Turkish company Tanalize Cosmetics. Thanks to affordable prices and high-quality cosmetic products, certified by GMP and ISO, Farmasi quickly scaled in the network market. The company also launched a line of home products - Mr. Wipes and bioactive supplements - Nutriplus. Farmasi distribute their products in 124 countries worldwide, attracting 345,000 distributors and 350 million customers.

6. Lux International

Organization website - luxinternational.com

Year and country of foundation: 1901, Switzerland

Product: vacuum cleaners, air purifiers, water filters

Compensation Plan Type:classic

Lux International - a well-known European brand that launched the first canister vacuum cleaners for sale in 1912. Later, their range expanded to air purifiers, professional cooking, and cleaning equipment. The company claims that its durable appliances make life easier and preserve the health of millions of people. Lux has already reached over 30 countries and has become a leading MLM company in the consumer goods sector. Their revenue for the year 2023 reached $396 million.

7. JUST International

Organization website - just.swiss

Year and country of foundation: 1930, Switzerland

Product: cosmetics, essential oils

Compensation Plan Type: classic

JUST International AG - the largest producer of phytoproducts in Europe. The company specializes in creating skincare cosmetics, dermatological products, and essential oils from various medicinal herbs and flowers. All JUST products are positioned as natural and exclusively manufactured in Switzerland. The company has over 350 employees and 100,000 distributors, and its products are sold in 40 countries.

8. LR Health & Beauty

Organization website - lrworld.com

Year and country of foundation: 1985, Germany

Product: dietary supplements (BaDy), decorative cosmetics, and facial skincare products

Type of compensation plan: binary percentage

LR Health & Beauty is a company that is a member of the international association WFDSA and holds leading positions in the markets of Germany, Bulgaria, and Greece. Currently, LR is present in 32 countries, and all of its products are developed in its own laboratories and exclusively manufactured in Germany. The company's products belong to the luxury segment, and the LR name is often referred to as a synonym for health and beauty. LR offers over 7,000 product names and covers approximately 400,000 partners. In 2023, the company reached a revenue of $296 million.

9. Prowin International

Organization website - prowin.com

Year and country of establishment: 1995, Germany

Product: household chemicals, food, and pet products

Compensation Plan Type: classic stair-step

Prowin was founded as a network company selling safe cleaning agents, then expanded its range to include pet products and cosmetics. By marketing their own certified products, Prowin promises "maximum effectiveness with environmental protection." That's why they call themselves an environmentally sustainable and green brand. In 2014, the company established the proWIN Academy to train and develop partner skills. Prowin products are already known in 144 countries, with over 100,000 distributors selling them, generating the company's annual revenue of $283 million.

10. Energetix

Organization website - energetix.tv

Year and country of foundation: 2002, Germany

Product: jewelry and accessories with a health-improving effect

Compensation Plan Type: hybrid

Energetix - a German MLM project developing in the field of alternative medicine. The company specializes in producing bracelets, pendants, and other jewelry with natural magnets. According to Energetix, their jewelry provides therapeutic effects for various conditions. Energetix has expanded its range with bioenergetic supplements and has attracted over 200,000 customers. By the end of 2023, their revenue reached $102 million.

Millions of people in Europe strive to become financially independent, and it is the network marketing industry that gives them this opportunity. Thanks to this, European MLM companies continue to actively expand their horizons, attracting more and more customers and partners.