TOP 20 interesting facts about network marketing. MLM statistics and trends

Network marketing has become an integral part of global business. Various affiliate marketing techniques are successfully used by the world's largest companies. We have compiled for you a list of interesting facts about network business, companies operating in this sector, and their products.

❖  In 2022, according to analysts' estimates, the sales volume of the direct sales industry worldwide will reach $200.1 billion;

❖  The leader in retail sales is USA. Their sales volume accounts for 22.3% of global sales, which is over $40 billion in net income, with a turnover of over $150 billion;

❖ According to the Direct Selling Association (DSA) research, COVID-19 has had a positive impact on the revenue of 59% of MLM companies;

We have discussed how crises affect the network marketing industry in the article MLM in 2021.

❖ Thanks to organizations from the CIS that have decided to relocate abroad, network marketing has begun to actively develop in Middle Eastern countries, for example in UAE;

❖  Average industry growth rate in 2021 (within the EU) — 3%;

❖  Network marketing was most actively developing in the Czech Republic (23.4%) and Turkey(24.4%) in 2020-2022. Stable and decent growth in direct sales was observed in Austria(14%), Lithuania (12.2%), Latvia (13.4%), and Poland(10.4%); And UAE?

You can find complete information on industry trends in European countries in the article Network Marketing in Europe

❖ Experts predict that starting in 2022, the affiliate industry will grow at a rate of 6.1% per year, and by 2028, the total global revenue will reach $286.7 billion.

❖ Despite the crisis, in 2022, 68% of the TOP 100 MLM companies registered a positive revenue figure;

❖ The most popular product sector in MLM is the "Health and Wellness" niche. It generates an annual income of over $60 million, accounting for 36% of global sales. The second most popular niche is "Cosmetics and Personal Care products," with an annual turnover of over $45 million;

❖ The industry leaders, according to the DSN Global 100, are Amway, Natura & Co, and Herbalife. It is worth noting that all these corporations were founded in the USA and have held leading positions for many years in a row;

The full list of companies included in this ranking has been published in the article MLM Companies Ranking 2022

❖  Main target audience of network companies are people aged 25-34 (19% of total consumers);

❖  In most projects, distributors receive around 35% commission;

❖ Most popular business promotion channels are social networks, specifically Instagram and TikTok.

When it comes to promoting your business online, we wrote about it in the article Digital Trends 2022

❖ The top 3 European countries by the number of distributors are Poland (1.15 million), Germany (0.9 million), and France (0.7 million).;

❖  62% of distributors joined the network for additional long-term income, and more than 10.5 million people have chosen network marketing as their main profession;

❖  More and more often, among networkers, there are serial entrepreneurs and top managers of large companies who have achieved a lot in life, succeeded, but continue to develop, change their professional sphere, diversify their social and financial capital. This fact refutes the stereotype that only students, moms, and retirees work in affiliate marketing;

❖  On average, affiliate managers work 13.3 hours per week;

About how to optimize the work schedule, we wrote in the article A Day in the Life of a Networker.

❖  Teams led by couples are more successful and achieve relatively higher income;

❖  As the network marketing market scales, the demand for the development of corporate programs is growing. It is expected that the MLM software development sector will grow annually by an average of 8.3% (from 2021 to 2029);

❖  One of the trends in the development of partnership projects in 2022-2023 — is the integration of blockchain and cryptocurrencies into business processes.

The reasons for the growing popularity of crypto in affiliate marketing were discussed in the article How Cryptocurrencies Are Changing MLM Investment Approaches.

If you want to scale your business or create a project that will disrupt the global market - contact our manager in the website chat. Drawing on years of experience and leveraging accumulated developments, we will help take your company to a new level.