How to launch an investment MLM project in 2022

Starting your own business in the investment niche requires careful planning, foresight, and hard work. In this article, you will learn more about how to create a successful investment company.

What Investment Companies Are

Investments are becoming increasingly popular among individuals. To preserve and grow their savings, people are willing to invest in various investment projects.

Investment companies — are legal entities that engage in the management, sale, and marketing of investment products; they may conduct various brokerage and dealer operations, operating with pooled capital.

Essentially, all investment projects are alliances of investors. By pooling their capital, they form a company's portfolio — buying or selling stocks, property, bonds, cash, or other assets. In accordance with the interests of each individual investor, any profits or losses are also shared among the deal participants.

For example, a company invested a pool of $10 million collected from several partners. In this case, a shareholder who contributed $1 million will have a personal share in the deal of 10%, leading to proportional profits or losses.

Typically, the portfolio of financial institutions is diversified and managed by experienced investors. They create an investment strategy and make decisions on investing the pooled capital in specific markets, industries, or particular enterprises.

Types of Investment MLM Projects

Over 18 years of operation, the FlawlessMLM team has accumulated significant expertise in creating and launching investment enterprises in various fields worldwide. For example, we have been involved in the development of:

- traditional investment funds (including unit trusts);

- venture capital funds;

- various exchanges and exchangers (including cryptocurrency);

- investment blockchain platforms;

- various insurance programs;

- trading platforms;

- platforms for crowdfunding and crowdinvesting, launching ICOs, or investing in DCA bots (Dollar-Cost-Averaging).

Stages of creating an investment MLM company

1. Preparation for launch

- Choose a company name. The project name is part of your brand. It should reflect your activities, be simple yet stand out, easy to remember, pronounce, and write.

- Create a business plan. In addition to being a business "roadmap," a business plan can be presented to sources of funding and capital attraction in the business.

2. Company Formation

- Choose a legal structure. You will need to decide on the ownership form of your company and register it. Individual Entrepreneur (IE) and Limited Liability Company (LLC) are the most common types of ownership, each with several differences.

We discussed the features of different business ownership forms in the article Features of MLM Company Organization.

- Get the necessary licenses. You will need a broker-dealer license and any other applicable permits from local authorities.

P.S.: The licenses you need to obtain depend on the country where your company is registered, so you will need to carefully study local laws and requirements.

- Create corporate documentation. To manage the project, create articles of incorporation - this set of rules will explain who and how can make business decisions, under what conditions to convene the board of directors or shareholders.

Among other things, you will need to write and approve a partnership agreement that describes the terms of cooperation, profit distribution, etc.

- Install software. Import specialized software into the company's processes, where all the necessary tools for work will be gathered. With the corporate platform, you will be able to automate many aspects of work, including financial analysis of the project portfolio and managing relationships with partners.

We have written about the role of software in the fate of MLM projects in the article Specialized Software for Network Business

3. Business Development

- Focus on branding and develop marketing assets. At a minimum, you will need to create a logo, set up accounts on social media platforms (Facebook, Twitter, LinkedIn, etc.), and develop a website. Keep in mind that all assets representing your project should be designed in a consistent style and color scheme.

About what a brand is, how to create it, and attract attention to it, we wrote in the article Promotion of a New MLM Project

- Strengthen the company's image. A positive image can help the company increase sales, scale the partner structure, achieve audience loyalty and, in general, reach the set goals.

About how to create and maintain a positive image of a network company, we wrote in the article MLM Company Reputation

- Analyze and optimize the company's development strategy. You will need to strengthen your position in the market, work on optimizing everything happening in the company, and adapt it to changing market trends in finance.

The Role of Network Marketing in Developing Investment Projects

Network marketing (MLM, affiliate, or referral marketing) is a business principle in which the company's product helps to build a network of independent distributors.

By creating an investment MLM company, you gain access to one of the most effective promotion channels, in which your partners will take on the roles of managers, marketers, and recruiters. And since network marketing is deeply rooted in the H2H (Human to Human) concept, it will work much better than traditional marketing in many ways.

We have written about integrating H2H practices into your company in the article What is h2h marketing.

Among other things, working with a network structure allows bypassing the restrictions of promotion rules of certain marketing platforms — if the project's theme, for any reason, falls under the prohibition of an advertising / social platform, you will have your own promotion tool in the form of a team of distributors. This is a significant advantage of network marketing and one of the reasons for its popularity among investment, (especially cryptocurrency), projects.

One of the most important, often decisive, roles in the success of an investment MLM company is played by the choice of a contractor company. By trusting experts who have practical experience in developing solutions for network marketing and understand the specifics of the investment field, you will be able to quickly create a turnkey investment project, carry out business process reengineering, increase the conversion rate, and competitiveness of your company.