Website for MLM. Guide on attracting partners in 2020.

The Internet has become an integral part of the lives of a huge number of people. Recognizing this, practically all entrepreneurs have moved their business processes online, and having their own website has become a given. In this material, we will delve into the topic of websites for network marketing.

Why You Need an MLM Website

A good website is a checkmate from the marketing side for any business, regardless of its scale and specifics. Among clients, there is a popular misconception that a business website is created only for online sales. In reality, an MLM site can offer many more opportunities.

Five Types of Functionality for Affiliate Business Websites

- Presentation. If you have your own project - a web page will help present your business. The presence of comprehensive information about the project and its founders will positively influence consumer trust and loyalty.

- Recruiting. The main goal of creating such a site is to attract new people to the business. A clear description of the benefits of cooperation with the company and the compensation plan will attract potential partners.

- Online store. These websites are used exclusively to increase product sales volumes.

- Personal blog. Blogging is good for attracting potential distributors and increasing sales. Through content, you can interest in cooperation or promote the advantages of a product within an advertising campaign.

- Landing page. A single-page website that showcases your offer. It could be an advertisement for a specific product, an offer to provide free training, or a call to subscribe to a mailing list for unique information.

Usually, websites are created with a combination of types simultaneously.

In any case, by creating a website, you will acquire a comprehensive web tool that works in your favor 24/7. An interested user can access the information they need (detailed descriptions of products and services, manager contacts, office hours, etc.) at any time of day without your involvement. By considering every detail (element placement, textual content, feedback methods, etc.) and structuring the information on the site, you significantly relieve yourself from unnecessary routine work.

Any website is a kind of PR campaign for a business that will allow you to establish yourself with potential distributors, increase the loyalty of existing partners, and increase the level of product sales.

How to Create a Good Website for Network Marketing

Network users are not willing to spend their time on resources that are difficult to use or require additional efforts. If a person lands on a site and cannot find the answer to their question immediately (gets lost in pages, does not find the necessary information, the site does not load, or is displayed incorrectly on the device, etc.) - you have lost a potential customer or partner.

The main task in developing an MLM site is to ensure comfort, speed, and simplicity of interaction between the website and its visitors. To achieve this goal, it is important to consider many factors, namely:

- Adaptability. Recently, mobile display has become a critical factor affecting conversion. Through mobile site design, the website will open quickly, hide unnecessary elements in the menu, and in general, be convenient for viewing on a phone.

- Simplicity of registration. The registration process should be simplified to the maximum, as experiencing minimal inconvenience already at the first contact stage with you, a person is more likely to simply leave for another resource.

- Personal account. The account should display all the important information for business management and structure development (for example, statistics and analytics on its work and progressiveness of the structure, upcoming events, etc.).

- Primary training. For beginners, it is important to initially explain the cooperation system with the company, the details of the marketing plan, and outline the nuances needed for a successful start in the business.

- Referral system.The first partners you bring in and train are gold for the subsequent promotion of the site. Don't forget to provide the opportunity for them to bring traffic through individual referral links for a certain reward. The distributor structure itself can successfully develop your site if properly motivated.

- Availability of feedback. Provide feedback and simple communication with mentors (sponsors).

- Micro-hints. Explain the nuances of page functionality. This is an important component that will help improve the user experience of working with the site.

- Online payments. Provide the option to pay for goods and services directly through the website. Connecting a payment gateway is quite simple, but it will significantly improve the lives of both users and you.

Detailed information on payment systems in MLM

- Notification System. Allow the user to set up notifications for new calendar events, payments, reaching certain qualifications, etc. As an option, this can be done through messengers (Telegram, Viber, WhatsApp), SMS, or email.

- Interactivity. Add elements that enhance interactivity, and your website will literally come to life. These can be social media buttons for reposting news, ratings and polls, comments, etc.

By creating a quality and in-demand resource, you will facilitate the product promotion process for the company and convey information about the benefits of partnership to a larger audience. But don't count on visitors finding you on their own.

How to attract traffic

Website traffic is the main factor influencing success online. Let's consider the most effective ways to attract traffic.

Launching targeted advertising

Targeting is a combination of methods that identify specific users based on relevant criteria and deliver your information to the most targeted audience. The ability to target advertising will help save your advertising budget and show your ad to a specific consumer segment.

The following are types of targeting:

1). Contextual. Based on displaying ads according to consumer queries in search engines. Currently, this type of advertising is considered the most effective in attracting ready-to-buy consumers.

2). Direct. When advertising is shown to a specific audience (for example, specified in the portrait of the target customer, acting as a potential partner). Consumers become loyal to the company and trust it because they speak the same language.

3). Socio-demographic. An effective product promotion technique, most often used in social networks. Targeting on VK, Facebook, and Instagram allows showing ads to the audience based on their interests and personal data (gender, age, status, desires, and other parameters).

4). Behavioral. Advertising can be shown based on the user's activity online. For example, if a person has been searching for information about hot tours in Egypt, ads on this topic will be shown to them after a long time.

By choosing one or combining several methods of advertising to promote your offer, you can achieve the maximum possible conversion with minimal financial costs.

Referral System

Earlier, we talked about the importance of implementing a referral system for a website. The initial partners you bring into the company and train can successfully expand your structure at deep levels, developing their business.

In the future, it will not be necessary to use all the above-mentioned methods to attract traffic. All company PR will be on the shoulders of partners.

Your team will promote products from your site and expand their structure with similar distributors, as they will be motivated by financial or bonus rewards. In turn, by stimulating the activity of your team, you will promote the site, increasing inbound traffic and site visits.

About the methods of stimulating the structure, which are applied when writing the marketing plan of the company, read in the article How to Increase MLM Structure Activity

 

 

Social Networks

Influencing the audience through social networks is another way to attract new partners and retain existing ones. Many find it convenient to get information from social networks, considering how much time people spend on them.

According to the experience of FlawlessMLM, the most effective way to attract traffic is through networks like VKontakte (vk.com), Twitter (twitter.com), Linkedin (linkedin.com), Instagram (instagram.com) and Facebook (fb.com). The trend of recent years has been the creation of channels and groups on Telegram (telegram.org), WhatsApp (whatsapp.com) and Viber (viber.com) which are all b

Social networks are becoming more like social networks.

Almost every social network allows you to work with targeted advertising, details of which we will disclose in the next paragraph.

Blogging

To attract organic traffic, fill your site with content and keep it up to date. The main rule is to write about what you really understand well.

As an example, let's remember the internet magazine Tinkoff or the blog of Artemy Lebedev. It is important to note that the development of such resources is not done by one person, but a team (copywriters, editors, photographers, videographers, designers, etc., are involved).

Usually, blogs cover topics of interest to the target audience (material on how to determine the target audience in network marketing through THIS link), share their experiences, share unique cases, capture trends in the industry, and interview opinion leaders. For variety, you can post list articles and reviews of current tools to simplify business management. Thanks to the globalization of the internet, you can significantly increase the number of people coming to the blog by translating articles into other languages (multilingualism).

Guest Posting

By publishing guest articles on authoritative internet sources, you will not only get positive mentions of yourself but also place a link leading to your website. In addition to potential partners who may follow the link, quality inbound links are one of the main factors that search engines consider when determining a site's position in search results.

To start, create quality content and publish it on free platforms for posting textual material.

Also, look for websites whose topics are related to yours but are not direct competitors. On such resources, the audience is more targeted, and despite the fact that publication may be paid, you will be able to achieve a higher conversion rate.

Podcast Recording

Modern people often lack time and patience for thoughtful reading of content. But marketing methods are evolving, and podcasting has been a trend in recent years.

Podcasting is the process of creating and distributing audio or video files online (according to Wikipedia).

The popularity of audio marketing is explained by the fact that information is easier to digest aurally. By delivering content in this format, you can reach people when it's otherwise impossible - while walking the dog, driving a car, during a morning jog, etc.

At the very least, by using audio and video, you can diversify your content and attract an audience to your site from platforms such as iTunes, Spreaker, SoundCloud, or YouTube.

Creating an Online Course

Educational schools, business trainings, seminars, and webinars have always been a hallmark of MLM companies. However, now it is worth looking at educational courses as an alternative form of content to attract a target audience.

Courses are the best way to showcase expertise. The infobusiness sphere is still evolving, and the demand for online education is growing every year. As an option, you can join this trend and even monetize your knowledge.

More information on monetizing your knowledge and experience can be found in the article How to Make Money from Knowledge. Stages of Creating an Educational Course

Webinars bring new people to the site, especially if well-known personalities in the field are involved in teaching. By inviting MLM leaders to conduct a seminar, you become the initiator of mutually beneficial cooperation: the teacher will confirm their expertise and reputation, and you will promote yourself by attracting an audience interested in listening to a famous networker.

Active commenting and answering questions

You can attract people to work or just communicate about network marketing on thematic forums. The audience on such MLM portals is not as extensive, but quite targeted. Active commenting and answering questions can be a good investment in traffic for novice entrepreneurs.

As an alternative, traffic can be generated through answers on Google's "Questions and Answers" or Mail.ru's Answers services, comments on articles on thematic websites, or on posts in groups and colleagues on social networks.

The downside is that this method of attracting requires a expenditure of time resources and is suitable perhaps only for novice entrepreneurs.

Who is better to entrust the creation of a website and why

Developing a quality website for network marketing requires meticulous work, knowledge in the field of affiliate sales, and experience in development. Keep in mind that most contractors do not understand the nuances of the MLM industry and do not have practice in integrating referral systems into business processes. By turning to IT specialists working in the network business industry, you will get a quality solution immediately and save your resources.

The team FlawlessMLM, based on many years of experience working with MLM projects, will help minimize potential error risks, optimize the website to fit niche development trends and the specifics of your business. In our project portfolio, we have the Recruit platform (recruting.biz), where you can try out a builder for creating business pages and optimize the process of attracting new partners literally today. When considering creating a website for your network business from scratch, ask any questions that arise to the managers at FlawlessMLM.