How to organize a webinar in MLM

Webinars are an effective tool that is increasingly used for network marketing promotion. With this online communication format, you can attract and engage partners in the structure, educate them, and strengthen relationships with them. In this article, we will tell you more about integrating webinars into the promotion strategy of your business.

The Role of Webinars in MLM Business Promotion

Let's start with the fact that webinars are online events, presentations, or web conferences held to attract and warm up the audience. Advantages of webinars:

1. Help present information clearly

The benefits of partnering with a network company are not always easy to present through an advertisement or description on the website. Imagine there is an interested person who wants to join your structure but does not fully understand what the upcoming work entails and what exactly can be earned. In an online format, you will be able to tell potential team members all the nuances of cooperation, promptly answer any questions that may arise, explain the basics of the marketing plan, and show the functionality of personal accounts . It is inconvenient to do this over the phone or in correspondence, but gathering in a webinar room and showing everything clearly on the screen is just right.

As a free alternative, you can also use Skype, but specialized MLM services (e.g., recruting.biz) already cover all the nuances needed for work.

2. Warming up a cold target audience

To interest and attract potential partners, you need to utilize all possible channels. By announcing a free webinar, you will have a series of natural interactions with a potential distributor. For example:

Touch #1. Registration for the webinar;

Touch #2. Sending the webinar room link;

Touch #3. Reminder of the event;

Touch #4. The webinar itself;

Touch #5. Thank you letter for participation with a link to the conference recording;

Touch #6. Sending additional information \ bonuses;

Touch #7. Invitation to the next webinar, to your website, or product order page.

These actions look as natural as possible, you won't need to come up with silly explanations and justifications for why you are calling or writing to someone. By using all the advantages of webinars, you will instantly shorten the lead conversion time into a partner or buyer. 

By the way, web-conferences organically fit into recruiting funnels (step-by-step touch route through which distributors pass on their way to cooperation). For more details on this concept, read the article

Funnel sales. Business automation stages

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3. Require minimal costs to conduct

Event marketing works better than advertising, but to organize an offline event, you need to have organizer skills (you will need to find a venue, negotiate its rental, ensure the availability of a projector, speakers, flip chart, markers, pointers, etc.).

Organizing an online webinar requires minimal financial investment: it is enough to have a computer (phone) with a webcam and microphone. To find a service - just enter one query in a search engine, and the cost of specialized tools cannot be compared with the price of renting conference rooms.

4. Suitable for training beginners and improving partners' qualifications

Suppose you have attracted and interested a person in cooperation with the company. Next, you will need to monitor the quality of their training because deficiencies at this stage most often become the cause of failures and distributors leaving the business.

During training, the partner absorbs theory and achieves initial practical results. This stage is comparable to traditional on-the-job training at a new workplace. To help the partner better assimilate the instructions, provide information in a measured and proper order. This step-by-step approach will have a positive impact on the subsequent duplication (repetition of the actions leading to success that you will teach).

5. Remote Format

People from different parts of the planet can attend online meetings. This is convenient and especially relevant in the post-COVID world.

6. Allow to Confirm Expertise

As a professional in the MLM industry, it will be easier for you to gain the trust of your audience in personal conversations. Sincerely share objective knowledge, successful cases, and stories of failures. The more people get to know you, the more they trust you.

Network marketing is deeply infused with the concept of H2H (Human to human). Here, people want to be sure that their leader is a professional in their field and will help the team achieve success.

7. As a communication tool

Network business is based on communication with clients, partners, industry colleagues, etc. Without communication with a mentor, distributors do not feel the necessary support, lose motivation to collaborate with the company, and stop trusting the leader of their team. By regularly communicating with your people, you maintain the necessary level of motivation and engagement of partners.

Invite other networkers to act as experts and co-speakers at conferences. At the very least, you will strengthen your relationships with industry colleagues and demonstrate your professionalism. You can look for "top performers" in other companies, in your own, or in the structures of other leaders.

8. Receiving Feedback

By asking questions during the webinar, listeners can raise topics that are relevant to them. As a result, you will clearly see which questions are important to your listeners and which ones can receive less attention.

By communicating with the listeners, you will understand which aspects should be emphasized in order to more effectively attract people in the future and outline the direction for further business development.

How to Properly Prepare for a Webinar

If you don't prepare for the webinar, the results of your work will not meet expectations and will not be fully effective. If you decide to organize an online conference, work on the following aspects:

1. Selecting the goal, webinar topic, and audience type

Obviously, a webinar presentation of the company's new product line will differ from a meeting to attract newcomers to the structure. First, define your target audience and what specific question you want to discuss with them. For more information on the target audience in MLM business, read the comprehensive guide on defining and attracting TA.

Only delve into topics in which you are highly competent. Narrow down the webinar topic to the extent that it subtly leads a potential customer to purchase the product and a partner to collaboration. The broader the focus, the more participants and the more challenging it is to achieve the desired outcome from the audience (conversions).

If you have a blog, built a community, developed a social media profile, analyze the feedback from your audience. If some work detail raised a lot of questions from distributors - answer them in a webinar format.

2. Prepare a presentation and other materials

Outline the main theses and structure of the webinar. People come to webinars with certain expectations and may be disappointed if they do not hear valuable information for them.

The accompanying speech presentation should be filled with colorful diagrams, tables, and images that are contextually relevant to the content. Visual content (pictures and videos) not only attracts attention but complements and enhances your speech.

For example, in the middle of the event, try to abruptly shift the audience's attention to something unconventional. This move will help regain the interest of listeners who may have become bored.

In addition to the presentation itself, prepare a document with a summary (excerpt from the conference content), a list of literature or sources that you recommend studying in your spare time. If the webinar is educational, assign homework to reinforce the theory presented in practice.

3. Choose your tools wisely

It would be very unpleasant if technical glitches or issues with the chosen conference platform arise in the middle of the webinar. When conducting online meetings, choose only tools that have a good reputation among representatives of your business sphere and that you know how to work with.

Even if you don't have specific requirements for the service, take the time to understand its functionality. For example, familiarize yourself with the location of all the necessary buttons (screen sharing, recording activation, inviting co-speakers, sending files to participants, temporary pause, etc.). Many forget that in the design of webinar rooms, you can add icons of websites and social networks, include buttons with calls to action, or place an advertising banner.

Before starting the conference, make sure to check how the room looks for participants, guide newcomers to where the necessary links are, or where the chat is located.

5. Set up the sales funnel

In business promotion, all means are good. To advertise your webinar, use all possible channels where your target audience may be present. Post announcements of upcoming meetings on thematic blogs, forums, and social networks. However, remember that the main goal of all this work is conversion in the form of a purchase or partnership agreement.

How to Promote B2B Webinars

Even if you meticulously planned your speech, created a presentation that seems perfect to you, and mastered all the nuances of working with webinar services, your efforts will be in vain without a well-thought-out PR campaign for the event. Our team has selected several most effective channels for spreading information about conferences:

1. Sending to Your Database

If you have the opportunity, send out information to your contact base/subscribers. Before sending out an invitation to a webinar, prepare several template messages (a chain of emails) to send to participants before and after the event.

Think of ways to further incentivize newcomers to attend the meeting. For example, it could be some kind of bonus or a discount promo code for purchasing the company's product.

2. Targeting on Social Media

It is widely known that Facebook, as part of optimizing the news feed algorithm, has significantly reduced the delivery of business posts. This is why advertising posts are the best way to convey information that cannot be ignored.

Targeting is beneficial because it allows you to specify groups of the audience to whom the ads will be shown. You can experiment and customize post targeting for people of a certain age, gender, education, location, etc.

In principle, you can generate organic and free traffic from social networks. Develop your personal brand and profiles on VKontakte, Facebook, and LinkedIn; create original content where you will talk about professional achievements, goals, thoughts on business, and conclusions related to realizing yourself as a networker. People who will know and trust you in advance are the most interested audience.

3. Working with Partners

Friendly relationships with partners and industry colleagues can be beneficial. By mutual agreement, you can promote each other on social networks, send invitation emails to their contact list, create content, or even organize webinars together.

Summing Up

Webinars are great for promoting MLM businesses. By organizing such meetings, you will advance in terms of recruiting partners, increase sales volume, strengthen loyalty from the structure, and demonstrate your expertise. However, for the online conference to be successful, you need to prepare diligently and start promoting in advance.

Team FlawlessMLM will help scale your business or launch a company from scratch. Our specialists, using accumulated developments, will implement the project as quickly and qualitatively as possible and help with its promotion. To get a free consultation on solutions for your business, contact our manager in the website chat flawlessmlm.com