Step-by-step partner attraction and training. Expert recommendations

Every networker needs to constantly expand their partner structure to grow their business. Distributors often search for partners through newspaper ads, handing out flyers, or posting job vacancies on job search websites. Of course, this may yield some results, but such methods have already become outdated.

Earlier, we wrote about the strategy of finding experienced business candidates (read the article Attracting Experienced Partners to the Structure). Now, let's discuss current methods of attracting the attention of newcomers and improving their MLM skills.

Step 1. Engage in Networking

In any business, communication skills are important, and the ability to quickly build relationships with new people is essential. And any partnership always starts with communication.

The entire network marketing is deeply rooted in the concept of H2H (Human to human). Here, people work for people and with people, becoming part of something global.

Start by expanding your circle and recording the contacts of each new acquaintance. The more contacts a networker has in their arsenal, the higher the starting potential of their business. By increasing the number of acquaintances, you are gradually investing in your future success.

A valuable partner can be found accidentally, where you least expect to meet them. Communicate with your neighbors, with strangers in interest groups, with friends of friends, attend various exhibitions, conferences, and events.

Alternatively, new acquaintances can be made through the internet. Actively develop your social media pages, through which you will not only attract the audience's attention but also, as a bonus, establish a strong association between yourself and the business.

Step 2. Gathering Information

Under no circumstances should you try to immediately talk about your business when first meeting someone. It will come across as pushy. Instead, start by simply trying to establish a connection with the person, find common interests, and topics to discuss.

After meeting a large number of people, it will be strange not to learn anything about them. At this stage, study what potential partners are like, explore the characteristics of their character, habits, interests, values. This work can be compared to soil research before building a house on this land.

FlawlessMLM implements functionality for tracking the state of a potential partner in its projects, where important data and the process of working with a potential lead are recorded.

Befriend everyone you see potential in. By gaining their trust, you are more likely to attract them to the business.

Step 3. Lead Warm-up

Understanding who your acquaintance is, gradually increase your attractiveness as a business mentor. During casual conversations, tell them about what you do, how promising this business is, and what you have achieved over a certain period of time. 

With solutions from FlawlessMLM, you will be able to track the progress level of each specific lead. After talking to a person, promptly make notes in your platform about what the candidate already knows about the business and how interested they are. You will also be able to change contact statuses (for example, after they register on the company's website).

Also, build your personal brand online. At the very least, this will attract attention to you, strengthen trust and loyalty from potential partners.

Create content for social media pages or start a personal blog. There, you can share personal values, professional achievements, life goals, conclusions, and thoughts related to realizing yourself as an individual and as a businessman.

Show and tell that by working with you, a person can achieve results and earn substantial amounts. Be a leader, and people will want to work with you.

Step 4. Business Presentation

Capturing someone's interest is important, carefully engaging them without driving them away. After all, developing a network business is not as easy as it may seem at first glance.

The initial business presentation is one of the most critical moments in engagement. It is important to provide comprehensive information about the benefits of working in an MLM company and describe the prospects for self-realization to someone who wants to try their hand at partnership business.

We suggest creating a full-fledged presentation landing page that describes all the benefits of collaborating with you.

The main goal of the initial presentation is to dispel any doubts, thoroughly capture attention, and convince of the benefits of cooperation. At the same time, try to speak "the language of the potential partner," taking into account the values and priorities of each individual contact.

Step 5. Training and upgrading a newcomer's skills

In order for a newcomer to show results and continue to develop, they need to be trained effectively. This stage can be compared to an internship in a new job, during which a person is taught theory, guided, and helped to achieve initial practical results.

The main goal of training is to achieve correct duplication (the principle of "do as I do and teach others to do the same"). After all, you, as a mentor, become an example to follow.

Explain the details of the compensation plan to beginners, discuss case studies, and all the small nuances that will be needed when starting a business. By creating a series of educational articles or recording a video course, show partners how to work and what mistakes to avoid.

As an alternative, create a step-by-step educational video course or conduct real-time webinars. During an online conference, you will not only be able to provide valuable information but also promptly answer partners' questions.

FlawlessMLM helps optimize the learning process at all stages. With our solutions, you can conduct online seminars, upload video courses and educational articles directly to your platform. Additionally, you can set up the learning sequence and automate it.

The sequence and clarity of information delivery affect the number of people who will decide to collaborate with you in the long term. Let's grant access to the following parts of the educational material only after checking the quality of studying the previous material.

Step 6. Partner Skills Check and Enhancement

You can check the quality of learning through homework and practical sessions under your guidance. For example, after a seminar on defining the target audience, assign tasks to create a portrait of the target client and partner. After completing the task, discuss the results with the team in a group video call.

But that's not the end of the work. You will need to monitor the work of structural branches, track the success of distributors, and stimulate their progress. If you notice a problem in the work of a subordinate referral, help them eliminate it.

Upgrade the skills of your distributors through a series of personal coach conferences to develop their skills.

 

At the end of the training, the remaining partners with you will sincerely believe in the multi-level marketing business model, create their team, and duplicate your actions, repeating successful steps to achieve goals and develop their personal business.

By building an active team and improving the qualifications of your leaders, you will definitely grow a successful loyal partner structure and ensure the growth of your business.