How to develop MLM business. Webinars in network marketing

To develop a network business, it is important to use reliable tools. Webinars are an effective tool for attracting and educating partners. In this article, you will learn how to use online webinars to develop your structure.

What is a webinar

A webinar is a type of event, presentation, or full-fledged web conference conducted online.

The main feature of live webinars is interactivity, the ability to discuss, send, and receive information in real-time.

Web conferences are increasingly being used as a tool for developing network business. And it's no wonder, because webinars have certain advantages:

1. Remote participation. People from different parts of the world can attend the meeting.

2. Organization budget. Minimal equipment (webcam, microphone, and computer) is needed to conduct the conference.

3. Accessibility. The number of viewers can be unlimited, and to attend the conference, one only needs a mobile phone and internet connection. Moreover, the webinar can be recorded for those who could not attend the meeting.

How Webinars are Used in Affiliate Marketing

In general, the FlawlessMLM team has identified 7 main ways to use webinars as a business development tool.

# 1. To attract clients

To interest a potential partner, organize a series of webinars describing the benefits of working with you, presenting the business idea, the company, and showcasing its product. Also, consider integrating web conferences into the recruitment funnel.

The MLM funnel illustrates the ideal path that future distributors take on their way to collaboration. It's a step-by-step process: from clicking on the recruiting site to forming a partnership. Read more about this concept in the article Sales Funnel. Stages of Business Automation.

The Recruiting system (recruting.biz) already includes functionality of a recruiting funnel, which is accessible to every subscriber of the platform.

# 2. Collaboration with TOP industry leaders

By inviting other networkers as co-speakers at the conference, you will strengthen your relationships with industry colleagues at the very least. You can find "superstars" in other companies, within the structures of other leaders, or grow them in your own team.

When hosting regular online events, invite industry experts. By interviewing a TOP leader, you will learn interesting facts about their development in the industry and attract their audience's attention to yourself.

# 3. To Assert Your Expertise

Lecturers constantly demonstrate personal professionalism. By presenting your strengths to others, you will attract the attention of potential partners, strengthen the trust of the existing structure, and overall establish your reputation as an expert.

Full-fledged business scaling strategies are built around expertise. How to develop structures through personal branding, read in the article Creating an MLM Structure Around Your Own Name

The more people know you, the more they trust you. Network marketing is deeply rooted in the concept of H2H (Human to Human). Here, people want to be sure that their leader is a professional in their field and will help the team achieve success.

Establishing significance in the industry can be done through social media and media resources. Do not be afraid to give interviews, share professional achievements, milestones, and thoughts on business, conclusions related to realizing yourself as a networker. Create content for social networks, blogs, and thematic platforms.

# 4. As a tool for team communication

In network business, it is extremely important to know how to communicate with people, as any partnership starts with communication. Without communication with a mentor, distributors do not feel the necessary level of support, lose motivation to collaborate with the company, and stop trusting their sponsor. By providing prompt feedback, you can maintain the necessary level of motivation and engagement of partners.

To support communication with the team, it is important to use any available tool, including webinars. Conduct regular online meetings where you can share experiences and ideas, discuss news, and success stories in the industry.

Our team has decided to simplify the lives of networkers and has combined all the essential functionality for team communication on the Recruiter platform (recruting.biz)

# 5. For presenting new company products

Webinars are an excellent tool when it comes to presenting new products. Tell your partners about the qualities of the product, its advantages, and uniqueness compared to competitors in the market.

Alternatively, make the recording of the presentation webinar publicly available. In the future, thousands of people looking for reviews about your company and its products will be able to see it.

# 6. How to train distributors

After you have managed to attract and interest a group of new partners for collaboration, you need to train them effectively. Often, it is the gaps in education that become the cause of failures and distributors leaving the business.

The training stage can be compared to a classic internship, during which the partner absorbs theory and achieves the first practical results.

The success of each distributor is a reflection of your work. For better theory assimilation, present information in a measured way, in the right order, and give newcomers homework.

hase-by-phase training of partners will positively impact duplication (the principle where a partner repeats success-driving actions taught by their sponsor).

By creating a webinar room on the recruting.biz website, you can not only present educational material but also promptly respond to partners' questions in real-time. Additionally, the platform's functionality allows for uploading full educational courses and earning profits from their sales.

# 7. For Coaching and Consultations

Consulting is an excellent alternative for earning extra income based on your knowledge and reputation. Furthermore, this service is quite in demand: distributors generously pay for coaching services from well-known individuals in the field, and novice network startups order comprehensive consulting support from network marketing trainers and leaders of major structures.

More about how to monetize reputation and experience, you can read in the article MLM Consulting. TOP 10 Tips for Making Money on Knowledge

How to Organize a Webinar

To organize an online webinar, it is important to prepare for it. First of all:

Define the goal. A webinar aimed at selling a product or service will be different from online meetings to attract newcomers to cooperation.

Highlight the topic and target audience. Choose webinar topics in which you are most competent. Read about determining the target audience in MLM business in a comprehensive guide on defining and attracting your TA.

Create a conference plan. Outline the main theses and structure of the webinar. Users attend the meeting to receive valuable information and will be disappointed if they do not hear what they expect.

Prepare additional materials. Enhancing the topic and keeping the audience engaged can be achieved through tables, visual presentation slides, videos, and other visual content.

Consider technical details. A webinar will fail if there are sudden equipment malfunctions or issues with the chosen platform during the broadcast. When conducting online meetings, use tools that have a good reputation among professionals in your industry.

Conduct a PR campaign. Utilize all possible channels to advertise your webinar where potential clients may be present. Post announcements about upcoming meetings on thematic blogs, forums, and social media.

Record the webinar. A successful webinar can be recorded as a video and used for:

- initial acquaintance of future partners in case there is no physical possibility to hold a live conference;

- attracting new people through video hosting platforms (e.g., via YouTube);

- continuous training of the structure by recording a meeting held by a well-known invited expert.

Where to Conduct a Webinar

We have already determined that webinars are an excellent tool for expanding MLM structures, training partners, and staying in touch with them. However, to move all events to an online format, it is important to take care of the platform for holding meetings.

There are many services for conducting web conferences (such as GoToMeeting, Zoom Meeting, WebinarJam, ON24, or Livestorm). While popular tools have a good reputation and are quite practical to use, they are not adapted for comprehensive MLM work.

To automate business processes and, in particular, conduct webinars, use the Recruta system (recruting.biz). It has imported a full set of tools for developing the structure. You will be able to distribute your videos, conduct and record webinars, instructions, tours, and provide consumers with information gradually.