IT Platform as a Tool in MLM: Why Strategy Remains the Business’s Responsibility

“Build the platform — we’ll figure out the strategy later.” This mindset often accompanies the launch of MLM projects, especially when initiated by entrepreneurs with no prior experience in network marketing. There’s an expectation that the IT team will handle not just the technical side but also shape the marketing, motivational system, and overall business architecture. However, in practice, this role confusion leads to inconsistencies, inflated costs, and launch