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It means selling a product from the brand to the end customer through a person rather than through a retail store or a marketplace. A software platform for this model tracks each sale, links it to the seller, calculates the commission owed, and manages the payout. In our stack this includes the checkout, the back office, the commission engine, and the reporting layer that ties them together.

What Does Direct Sales Mean in the Context of a Software Platform?

A company in this model sells its products through a network of independent sellers who take orders in person, at parties, or through their own social channels. A retail brand sells the same products through stores, marketplaces, or its own website without a seller in the middle. The platform requirements are different because a seller-driven model has to track the representative and pay commissions, while retail only has to close the transaction.

What Is a Direct Sales Company, and How Does It Differ From a Retail Brand?

Direct sales software behaves like the operating system of the entire seller network. At every sale the engine performs three steps in sequence. First, it identifies the selling representative from the checkout or party record. Second, it looks up the applicable commission rule based on the product, the rank, and the compensation plan. Third, it queues the payout for release at period close, subject to any refund or unwind window. All three steps happen in under a second, which is what lets a distributor see updated earnings the moment a qualifying sale closes.

What Is Direct Sales Software Actually Doing in the Background?

Packages start at $6,000 for a Starter build suited to single-tier or party plan brands. Growth-tier builds with binary, unilevel, or matrix plans begin around $18,000 and typically deliver in 8 to 12 weeks. Enterprise builds with full custom logic start near $25,000.

How Does Pricing Work for a First Platform Build?

A single-tier structure pays only on personal sales, with no downline. Multi-level structures add recruitment and override payouts across many levels of a genealogy tree. The commission engine for a multi-level plan has to walk the tree on every sale, which multiplies computation per transaction by roughly the tree depth. Our platform supports both configurations under the same license.

What Is the Difference Between Multi-Level and Single-Tier Structures at the Platform Layer?

Yes. Some clients run a wholesale or retail channel alongside their direct force. The platform tags each transaction by channel at checkout and reports revenue and commissions separately for tax and analytics purposes. This matters for year-end reporting and for compensation plans that exclude wholesale volume from personal qualification.

Can the Platform Handle Both Direct and Wholesale Channels at Once?

A single-tier platform with one payment gateway and one language goes live in 4 to 6 weeks. Adding a binary or unilevel structure with mobile apps and autoship typically extends the timeline to 8 to 12 weeks. The largest driver of delay is usually not development but compensation plan revisions during the build phase. A locked plan at kickoff shaves weeks from every project.

How Long Does It Take to Go Live if We Already Have a Compensation Plan Drafted?

A complete guide on choosing and leveraging a direct sales platform to manage reps, track inventory, and scale multi-product businesses seamlessly.

Direct Sales and Marketing Software for Every Product Category

Direct Sales and Marketing Software – For Direct Sales Companies of All Types

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FlawlessMLM is a leading provider of software development and consulting services for network marketing companies. With over 20 years of experience since 2004, we have launched more than 400 successful MLM projects globally.

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FlawlessMLM

Flawless Group

FlawlessMLM brand represents excellence in MLM software development and consulting since 2004

Founder of FlawlessMLM and Flawless Group. Expert in marketing, sales, and business consulting with over 20 years of experience in launching and managing successful MLM projects and corporate software solutions.

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Ivan Shaulskiy

FlawlessMLM provides comprehensive MLM software development, consulting, and business solutions for network marketing companies worldwide.

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