To achieve success in network marketing and effectively manage an MLM business, it is essential to continually improve your knowledge and skills. One of the best sources for enriching knowledge, inspiration, and motivation for network marketing participants remains books.
We have compiled a selection of books that every owner, MLM leader, and distributor of a network company should read. These are books about network marketing, the experiences of successful entrepreneurs, deep business principles, leadership and personal qualities, strategies, and practical tools for successfully conducting and developing an MLM business.
Best Motivational Books in MLM About Business
Jim Rohn “7 Strategies for Achieving Wealth and Happiness”
Jim Rohn developed strategies for companies like Coca-Cola, IBM, Xerox, General Motors, and others. He was the personal “business coach” for Bill Gates. His book has a rather banal title, but it makes you look at familiar things from a new angle. "7 Strategies for Achieving Wealth and Happiness" stands out for its abundance of practical recommendations. After reading them, you want to apply them the same day, not starting from Monday.
Key emphases:
- Self-development and the pursuit of knowledge. Learn to change and constantly improve yourself;
- Financial control. Jim Rohn explains the path to financial freedom;
- Time. It is vitally important to value it;
- Environment. Communicate with people who have achieved what you aspire to.
The author also presents his strategy for setting life goals and achieving them. It is important to realize that the individual is at the forefront of everything and must take responsibility for everything that happens or does not happen in their life.
Robert Kiyosaki “Business School”
Robert Kiyosaki is a businessman, investor, author of several books on self-development, and a motivational speaker. Robert's main income came precisely from the business of spreading financial literacy. In all his books, Kiyosaki teaches a different approach to one's financial situation, explains how to break out of the vicious cycle from paycheck to paycheck, from gig to gig. He constantly tells people that they need to be financially independent, and here he talks about one way to do it—partially through MLM.
In this book, the author discusses the advantages and disadvantages of network marketing, comparing it to other paths to enrichment. All the information is based on personal experience in building a business.
Key emphases:
- Self-control. You need to control your behavior and habits when communicating with people;
- Selling skills. As Kiyosaki himself writes, "The skill of selling is the highest-paid skill in the world." And if you don't learn it, you will always be just a buyer purchasing goods and services from those who know how to sell;
- Managing financial flows. Kiyosaki urges investing in assets and reducing liabilities and expenses;
- “Calmly handle possible rejections”;
- Values. A person's orientation determines their reality;
- Incentive, determination, and perseverance. These qualities help become a leader.
Mike Dillard “Magnetic Marketing” (Magnetic Sponsoring)
Mike Dillard is an entrepreneur who was one of the first to “integrate” MLM principles into internet sales, leading to a real “revolution in the industry.” His main company today is Self-Made Man, which provides knowledge and skills in the field of financial education.
For most entrepreneurs who failed, the internet seemed like a tool behind which they could hide their incompetence. In his book, Dillard outlines step by step what needs to be done on the internet to solve the problem of endlessly searching for people in an MLM business.
Key emphases:
- Failures. To achieve success, you need to go through a series of problems and setbacks;
- Leadership qualities. Certain skills are important for running a business. True leaders will help withstand growing competition and keep the company afloat;
- Marketing system. Only with a well-thought-out marketing plan will the internet help attract people and build a company;
- Personal branding. A unique personality is a factor influencing long-term success, as “people buy from people.”
Allan Pease “The Art of Selling: The Most Effective Techniques and Methods”
Allan Pease is a communications specialist, psychologist, known as “Mr. Body Language.” A successful business is built on properly setting tasks, possessing management skills, and the basics of commercial communication. This book contains effective methods and rules for conducting business, taking into account psychological patterns. Pease explains how to “read” an interlocutor by their gestures and use your own nonverbal signals to achieve success in negotiations, make an effective presentation, and so on.
Key emphases:
- Increasing average business indicators. They provide an idea of the company's stability;
- Meetings. The more people you meet, the more people know about you and your business. The principle of word-of-mouth has not been canceled;
- Profit directly depends on the human factor—communication with clients, partners, and employees.
Stephen Covey “The 7 Habits of Highly Effective Network Marketing Professionals”
Stephen Covey is a lecturer and consultant on leadership and life management issues. He teaches an understanding of the power of principles and natural laws that govern the effectiveness of people and organizations. Time magazine named Dr. Covey one of the twenty-five most influential Americans.
“The 7 Habits of Highly Effective Network Marketing Professionals” is based on Covey's widely acclaimed bestseller “The 7 Habits of Highly Effective People.” The book discusses universal skills for conducting business most effectively, using the example of developing a network business.
Key emphases:
- Synergy. This is the essence of leadership based on principles of cooperation, assistance, and nurturing partners. It unites and unleashes tremendous energy contained in people;
- Envisioning the end goal. It is important to keep this in your mind. Visualization and understanding of the endpoint will help manage yourself and your actions in achieving the goal;
- Proactivity. In the context of network marketing, being proactive means learning to act rather than being an object of external influence. This quality is the engine of network marketing.
Would like to receive even more useful and interesting content from the world of network marketing? Subscribe to our pages on social networks: LinkedIn, X, Instagram, Facebook, where we regularly publish news from the MLM industry and share valuable advice from our experts on successfully launching and developing network companies.
