Is Pure a Pyramid Scheme?

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Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is Pure a pyramid scheme? “Pure” can refer to several MLM companies, including PURE (formerly known as Pure Romance) or other brands using the word in their name. In general, companies using the “Pure” branding that operate as MLM businesses are not automatically pyramid schemes. The distinction depends on whether their revenue comes from product sales or from recruitment fees. How to Evaluate To determine whether a specific company called “Pure” is a pyramid scheme, apply the same test used for any MLM: Does the company sell real products to real customers? Is the compensation plan based on sales volume or recruitment? What does the income disclosure statement show? Has the company faced regulatory action? Definition: Whether a company called “Pure” is a pyramid scheme depends on its revenue model. If income comes from genuine product sales, it is a legitimate MLM. If it comes primarily from recruitment fees, it is a pyramid scheme. Always research any company by name before joining. Check for FTC complaints, lawsuits, and independent reviews from former participants.

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