Is Genesis Pure a Pyramid Scheme?

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Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is Genesis Pure a pyramid scheme? Genesis Pure (also known as Genesis PURE) was a health and wellness MLM company. It faced significant controversy and was widely criticized for characteristics associated with pyramid schemes, including high enrollment costs, emphasis on recruitment, and complaints from former distributors about inability to earn. The company eventually rebranded and its operations have been inconsistent. Whether Genesis Pure met the legal definition of a pyramid scheme was debated. It sold products: supplements, essential oils, and wellness items. But critics argued that the real focus was on recruitment and that most participants lost money. Definition: Genesis Pure was an MLM company that faced pyramid scheme accusations due to high enrollment costs, recruitment-heavy culture, and poor income outcomes for the majority of participants. If you encounter a similar company, apply the standard test: does the income come from product sales to real customers, or from new participants buying in?

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