Is LuLaRoe Still in Business?

Oleksandr Honcharov, CEO at FlawlessMLM 

Updated: October 2026

Searches for is LuLaRoe still in business tend to surface articles from 2020 to 2022, so the 2024 income disclosure and the 2025 court filings are better evidence.

In short: LuLaRoe was still operating at the latest reporting we found, in October 2025, though far smaller than at its peak. A 2024 income disclosure shows that 90.37% of promoters did not qualify to earn MLM commissions.

LuLaRoe was founded on May 1, 2013 and grew to roughly 80,000 retailers at its peak. An Instagram post cited by The List in January 2022 put the active count at about 17,000. Lawsuits, inventory complaints and a damaged public image followed the peak.

Legal history is long. The Washington attorney general sued in 2019, alleging a pyramid scheme, and LuLaRoe agreed in 2021 to a $4.75 million consent decree without admitting wrongdoing. About $4 million went to roughly 3,000 Washington residents. Pennsylvania imposed a $95,950 civil penalty in 2020, and in November 2024 a judge ordered co-founder Mark Stidham to pay $164 million to supplier Providence Industries.

Stidham died on September 25, 2025, and BehindMLM reported that counsel for his wife and LuLaRoe said they would not seek to substitute a party in a pending appeal. We could not find an official statement on the company's future leadership. To judge any MLM on the same terms, use our guide on how to spot a bad MLM and the US MLM regulation overview. Founders who come to us after a viral first product tell the same story: inventory rules decided whether retailers stayed.

Key LuLaRoe dates and figures:

Common mistakes to avoid

1. Check the date on every article. Many top results predate the 2024 disclosure and the 2025 court filings.
2. Surviving is not succeeding. A company can operate for years while most promoters earn little.
3. Settlements do not prove fraud. The Washington consent decree included no admission of wrongdoing.
4. Inventory risk is easy to miss. Heavy up-front stock hurts retailers once a style stops selling.
5. Copying the viral launch. Growth without buyback and inventory limits leads to the same complaints.

Conclusion: the LuLaRoe story shows how fast a product-led MLM can grow and how slowly it recovers. A prospective promoter should ask for the latest disclosure and the refund terms first. A company owner should set inventory and buyback rules in software before launch, not after the first wave of complaints.

Is LuLaRoe still an MLM?

Yes. The 2024 income disclosure covers promoters' MLM commissions.

Did LuLaRoe go bankrupt?

We found no bankruptcy filing in our sources. It did owe supplier Providence Industries about $49 million as of late 2018.

How much did LuLaRoe pay Washington State?

$4.75 million in 2021, with no admission of wrongdoing.

Who runs LuLaRoe now?

Co-founder Mark Stidham died in September 2025, and we found no official statement naming new leadership.