Is LuLaRoe a Mormon Based Company?

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Updated: April 2026 Oleksandr Honcharov, CEO at FlawlessMLM Is LuLaRoe a Mormon based company? LuLaRoe is not officially a religious company, but its founders — DeAnne and Mark Stidham — are members of the Church of Jesus Christ of Latter-day Saints (LDS/Mormon). The company is based in Corona, California, and later expanded operations to other locations. LuLaRoe is headquartered in a state with a significant Mormon business community, and many of its early consultants and leaders came from LDS networks. However, LuLaRoe does not market itself as a faith-based business, and membership in the LDS Church is not a requirement to join. The Connection LuLaRoe's founders are practicing members of the LDS Church Many early consultants were recruited through LDS community networks — which have strong traditions of direct selling and entrepreneurship Utah and surrounding areas — where LDS populations are concentrated — have been historically active in the direct selling and MLM industries The company culture has been described as incorporating motivational language that some interpret as influenced by LDS values, though this is not explicitly religious LuLaRoe is a for-profit business open to all people regardless of religious affiliation. The Mormon connection is cultural and founder-based, not institutional. Definition: LuLaRoe is not officially a Mormon company, but its founders are LDS Church members, and much of its early growth came through LDS community networks that have deep ties to the direct selling industry. Is LuLaRoe a Mormon based company? Not officially — but the cultural connection is real. The LDS community's tradition of entrepreneurship and direct selling played a role in the company's rapid early growth.

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