Automation of work with MLM structure. Recruiting platform

Network marketing is developing more dynamically, and MLM company management requires moral commitment and a lot of time resources. As the distributor structure grows, leaders of all emerging and growing companies face the following questions:

- conducting initial training for newcomers;

- monitoring the quality of distributors' work;

- notifying the structure about upcoming meetings and webinars;

- support for feedback with the structure.

At the same time, immersing yourself in the routine of repetitive actions, it is important not to burn out morally and not to lose control over the business in general. You can unload yourself from monotonous work, free up time for rest and self-development through automation.

All work with the partner structure can be divided into several stages:

Stage #1. Attracting potential partners

These words may sound harsh, but get rid of the illusion that you can automatically recruit people into your structure. Such formulations are a marketing trick of lead aggregator services that will attract attention to your link through advertising or sell digitized leads (bots) for a certain fee, calling it magical "partner search automation."

Let's consider real network marketing promotion methods:

- targeting advertising – a mechanism that allows you to show ads only to the audience you need, filtering it according to certain target criteria (for example, by age, location, gender).

More information about the target partner profile in MLM can be found in the article Target Audience in MLM. Guide to Identification and Attraction

Targeting allows you to maximize benefits with a rational budget expenditure. This type of advertising is set up in search engines, contextual advertising, banners, and social networks.

- link building - is a comprehensive strategy for obtaining backlinks from quality resources.

Collecting source sites to place links leading to a landing page can be done by analyzing search results for your or any other MLM company.

There are common principles and platforms for placing links. For example, links can be placed on social networks (such as VKontakte, Facebook), bulletin boards (such as Avito or OLX), in network databases (for example, mlmbaza.com), in blogs, article platforms (such as VC or Hashtap), and thematic websites (for example, besuccess).

Link building is considered only in conjunction with other marketing methods. In recent years, the trend has been the combination of link building with content marketing. For example, you can write educational articles, news in the field, reviews of compensation plans, in the content of which organically insert a link to the necessary site. If you are ready to create unique thematic content, you have more opportunities to receive traffic and recognition.

Stage #2. Transition to the website

Promoting MLM business online is impossible without a website. It becomes a magnet for potential partners and the main platform for sharing information about you and your business. It is important on the landing page to succinctly present the benefits of partnership with the company and logically lead to registration.

You can create a website for network marketing using a landing page builder based on the Recruit system. There, you can come up with your design or choose one of the template pages. By adjusting the template content to suit your needs, you will get a landing page tailored for network marketing with adaptation for both desktop and mobile devices.

Remember that the entire MLM landing page should lead to the main goal of this stage - registering a potential partner on your website.

Based on the Recruit platform (site "recruting.biz"), you can get consultation on choosing the optimal name for the system, connect a domain name, install an SSL certificate and visit counters (Yandex.Metrica, Facebook Pixel, Google Analytics), and set up email newsletters without involving contractors. At any time, you can contact a personal technical support manager for assistance.

Stage #3. Business Presentation

To the person who has registered, it is necessary to provide comprehensive information about the advantages and benefits of working with the company, about the prospects of self-realization in network marketing.

The initial presentation stage is the most crucial.

It is important to dispel doubts, capture attention, and motivate to partner with you.

The FlawlessMLM team recommends presenting introductory information in video format. This will help explain complex work processes faster, as the human brain better absorbs visual information. An additional argument in favor of video is that it allows partially simulating personal communication, and by showing your face, you are more likely to evoke trust and loyalty.

Do not be upset about people who will walk away from you during the business presentation stage. After receiving more detailed information about the partnership, a certain portion of leads will realize that MLM is not their line of work. This is inevitable in all areas. But the person who attended the introductory webinar and wants to continue working with you becomes a full-fledged member of your structure.

Stage #4. Training

To ensure a newcomer shows progress and achieves success, it is important not only to spark interest but also to provide quality training. This stage can be compared to a traditional internship, during which the partner will learn the theory and achieve initial practical results.

Explaining about the product and the art of sales, nuances of negotiations with the partner team, and showcasing exemplary cases can be done using various methods. A more effective way to do this is through online webinars. By creating a webinar room on the recruting.biz website, you can not only present educational material but also promptly respond to partners' questions in real-time. Additionally, the platform's functionality allows you to upload full educational courses and generate revenue from their sales.

With Recruit, you can assign homework to your students. This way, you can track the quality of their learning and assess the practical skills of your partners.

Any theoretical knowledge must be supported by practice. For example, after a training seminar on cold calling techniques, assign a task to call a certain number of people and make a presentation. After completing the task, discuss the results.

The sequence and simplicity of information delivery affect the number of partners who will stay with you. The functionality of the recruiting platform allows assigning roles to specific partners. The more prestigious the role, the more educational information the partner receives. This allows presenting information in a structured and sequential manner. As a result, you will be able to effectively set up duplication (the "do as I do and teach others to do the same" principle).

Stage #5. Monitoring the growth of the structure

Starting from attracting potential partners to the site and throughout all subsequent work with them, it is necessary to monitor its growth. By automating work with the structure using the Recruit marketing platform, you will be able to monitor the development and promotion process of recruits through the funnel. 

Recruiting funnel (English purchase funnel) - a leading method of monitoring structural development. It represents a visualization of the step-by-step path that potential distributors take to achieve the ultimate goal of partnering with the company. More about this principle can be read in the article MLM Sales Funnel. Business Automation Stages

With minimal intervention in the funnel's operation, you automatically bring potential members of the structure closer to partnership.

A person landing on your landing page will go through the path from click to partnership, from the gray to the green sector (shown in the image). By analyzing a person's progression through the funnel, you can identify moments of significant lead loss. You have the power to take necessary measures to improve. You literally see the effectiveness of recruiting in real time and can influence conversion rate.

Stage #6. Establishing Communication

The ability to communicate effectively with partners and provide feedback is an important professional skill for any leader. Lack of communication will deprive a newcomer of support and reduce their willingness to work with you. Moreover, it damages the sponsor's reputation in general.

It is worth using any convenient tool for communicating with partners. Drawing conclusions from years of experience, our team has implemented an important functionality for communicating with the structure based on the Recruit platform:

- event calendars, event planning, and webinar and conference schedule management;

- setting up chatbots in Telegram for immediate assistance and sending important notifications;

- integrating services for mass email and notification distribution.

- wall (a kind of forum) for communicating with partners;

- reposting news on social networks.

The strategic goal of recruiting is to build strong and trusting relationships with partners.

Stage No. 7. Monitoring and optimization of business processes

The platform Recruting.biz will help automate all basic work processes with a structure. You just need to monitor the work of the recruiting funnel, track lagging distributors, help them in time, and encourage their progress.

With additional features implemented in recruiting, you will be able to optimize business processes. Definitely useful in work:

- accepting payments. Connect third-party payment systems and make any payments through recruiting;

- landing page builder. Collect up to 12 active recruiting sites and test their performance on different target partner audiences;

- personal account access. They contain all the important information and statistics;

- monetization of the system. You can set up full or partial paid training, sell author courses, and temporary access to higher roles;

- removal of inactive users. Recruting.biz allows you to use automatic scripts to remove those who have not logged into the system for a certain amount of time. Also, you can manually delete a user (for example, a person goes through free training but does not complete practical tasks).

Recruit - CRM-system for network business, with the possibility of process automation. Here, all the tools for working with the structure are combined in a single well-established platform. Instead of Excel sheets, hundreds of dialogues in messengers, importing statistical data from various marketing sources, routine training, and monitoring the progress of each partner - you use one system where current and proven tools are collected. For help with setup, you can always contact a personal technical support manager at Recruting.biz. By devoting time to recruiting development once, you will "reap the rewards" for a long time in the form of grateful business partners.