Cloud solutions scale network business

The ability to quickly develop existing infrastructure, as well as to abandon the constant updating of a huge server park while maintaining excellent system manageability, is what attracts leading network marketing companies to cloud solutions. Small and medium-sized businesses are more attracted to the opportunity to optimize costs, the speed of building a structure, and the desire to gain additional competitive advantages.

The active growth of the partner structure requires a constant increase in capacities. The increasing volume of data needs to be protected, solutions for backup implementation, etc. For this, you can buy expensive equipment and use only a small part of its capacity, but it is more profitable to rent such servers and pay only for the required amount of resources. Clouds are also used to eliminate peak loads (when spikes in activity occur, virtual servers can be promptly activated).

According to Statista, the global cloud technology market was $58.6 billion in 2009 and reached $260.2 billion in 2017. The growth trend continues - by 2020, the projected volume will be $411.4 billion. In 2021, 94% of tasks on the network will be performed in cloud data centers (Cisco Global Cloud Index 2016-2021).

Advantages of using cloud technologies in affiliate marketing:

- Accessibility. Every year, cloud storage becomes cheaper, a consequence of the law of supply and demand.

Source: Reinsel, Gantz and Rydning (2017); Klein (2017).

One zettabyte is equal to one billion terabytes.

- Mobility. There is no attachment to one workplace. Entrepreneurs can use remote resources from anywhere by simply connecting to the internet.

- Scalability. The user receives and pays only for the amount of resources needed. This helps save on purchasing software and computing power.

- Flexibility. The necessary resources are provided by the provider automatically at the right moment to cover the current need.

- Reliability. Clouds located in specially equipped data processing centers have backup power sources, security, regular data backups, high internet channel throughput, as well as resistance to DDOS attacks.

When the network structure is actively developing, the flexibility of cloud scalability can be fully appreciated. When it is difficult to predict the number of incoming partners or there is no need to buy virtual systems "just in case," a cloud solution will help to increase capacities as needed, and its cost will depend on the number of partner accounts in the MLM network. Cloud solution helps businesses to dynamically grow, expanding capacities in real-time, along with the growth of your structure.