Network marketing in Kazakhstan is experiencing rapid growth, creating new opportunities for both distributors and MLM business owners. According to the World Federation of Direct Selling Associations (WFDSA), the volume of sales in this sector increased by 28% in 2023, reaching $425 million. These figures confirm that MLM is not just an additional source of income for distributors but a full-fledged business opportunity. At the same time, favorable conditions are forming for MLM companies to scale, expand their customer base, and grow dynamically in the market.

Which companies are leading the way in network marketing in Kazakhstan? In this article, we will explore the top 10 MLM companies in Kazakhstan, their business strategies, key products, and unique features that contribute to their success. You will learn which brands dominate the market, which products are in the highest demand, and how these companies attract and retain partners to ensure stable business growth.

If you are planning to launch an MLM business in Kazakhstan or want to scale your existing business, understanding the industry leaders, their business models, and successful case studies will provide valuable insights. Read on to discover the best MLM companies in Kazakhstan and the opportunities they offer!

Kazakhstan's Economy and the Development of the MLM Industry

Kazakhstan is the largest economy in Central Asia, demonstrating steady growth across various sectors, including entrepreneurship and digital technologies. According to official data from the Bureau of National Statistics of the Republic of Kazakhstan, the country's GDP growth rate in 2023 was 4.9%, confirming a favorable business environment for the development of new companies, including those in direct selling and MLM.

The Kazakhstani government actively supports small and medium-sized businesses through initiatives such as the "Business Roadmap" and "Enbek" programs, as well as through the National Chamber of Entrepreneurs. These initiatives create significant opportunities for self-employment and help attract new partners to MLM companies, expanding their distributor networks.

Another key factor in the growth of direct sales and network marketing is the digitalization and rise of e-commerce. According to PwC Kazakhstan, online sales in the country grew by 79% in 2023, reaching 2.4 trillion tenge. This shift opens new opportunities for MLM companies that leverage internet platforms for product promotion and business process automation.

Top 10 MLM Companies of Kazakhstan

  1. G-Time Corporation

Founded: 2012

Country of Origin: Kazakhstan

Products & Services:

G-Time Corporation is one of the leading MLM companies in Kazakhstan, specializing in health and longevity products made from shungite, a rare mineral with natural healing and protective properties. This makes G-Time's products highly sought after by consumers looking for natural health solutions.

Key Features:

  • Own production facilities, ensuring full quality control at every stage.

  • Updated marketing plan in 2024, combining classic linear and binary MLM models, offering greater income potential and business growth opportunities.

Achievements:

  • 10+ years of success in the MLM industry

  • Launch of a major business center in Almaty

  • Expansion into over 80 countries worldwide

  • Continuous expansion of product lines

  1. Global Trend

Founded: 2018

Country of Origin: Kazakhstan

Products & Services:

Global Trend Company is a Kazakhstani MLM company specializing in health products based on the biologically active SPA-SKY concentrate. Their product range includes nano-balms and natural plant concentrates that support rapid recovery and overall well-being.

Key Features:

  • Hybrid marketing plan with four entry options – no mandatory turnover requirements or qualification confirmations.

  • Well-designed scaling system, ensuring stability even with rapid network growth.

  • Regular training events and incentive trips for partners to Dubai, Turkey, and Egypt.

Achievements:

  • Twice recognized as "Company of the Year" in Kazakhstan

  • Grew 50x in just 7 years, reaching over 2 million users

  • Expanding presence in Kazakhstan, Russia, Lithuania, China, Israel, Germany, the USA, and other CIS countries

  1. Alhadaya

Founded: 2013

Country of Origin: Kazakhstan

Products & Services:

Alhadaya is a Kazakhstani MLM company that focuses on the production and distribution of halal-certified health and beauty products. The company offers biologically active supplements (BAS) and skincare products.

Key Features:

  • Own manufacturing facilities with three modern plants, ensuring high production standards.

  • Strong infrastructure with offices in all major Kazakhstani cities, providing accessibility for partners and customers.

  • Expanding product portfolio – currently over 20 items, with more in development.

Achievements:

  • Over 500,000 positive customer reviews in the first year

  • 13,000+ active distributors

  • Operations in six countries, with approved certifications in 12 additional markets

G-Time Corporation, Global Trend, and Alhadaya are rapidly growing companies demonstrating impressive expansion. FlawlessMLM is proud to have contributed to their development and successfully collaborated with them. Learn more about our completed projects at the following link.

4. Toplife

Country of Origin: Kazakhstan

Founded: 2012

Products & Services:

Toplife is a Kazakhstani MLM company specializing in the production and distribution of functional nutrition. Initially, the brand focused on producing "Fit Cocktail" shakes made from sprouted whole grains, but over time, the product line has significantly expanded. Today, Toplife's range includes:

  • Functional nutrition products

  • Protein shakes

  • Coffee and tea beverages

  • Household cleaning and laundry products

  • Skincare products

  • Perfume diffusers

Key Features:

  • Seven-level linear marketing model, ensuring stable income opportunities for distributors.

  • Focus on high-quality, natural products, highly sought after in the healthy lifestyle (ZHZ) sector.

  • Transparent and flexible compensation system, motivating partners to grow their business.

Achievements:

  • Over 60,000 active consumers in Kazakhstan and internationally.

  • Expansion into international markets, growing distributor networks.

  • Continuous product innovation and adaptation to market demands.

5. Marine Health

Country of Origin: Kazakhstan

Founded: 2019

Products & Services:

Marine Health is a Kazakhstani MLM company specializing in marine pharmacology. The company offers innovative health and longevity products developed using marine resources. The Marine Health product range includes: biologically active supplements (BAS) with marine components, vitamin complexes and nutraceuticals, products designed to boost immunity and support overall health.

Marine Health positions itself as a leader in marine pharmacology, developing unique solutions for cellular-level health support.

Key Features & Achievements:

  • Scientific research-backed approach – using marine bioactive components with proven effectiveness.

  • Rapid expansion – within just a few years, the company has entered international markets, amassing 600,000 distributors.

  • International recognition – Marine Health is the only Kazakhstani company officially accepted into the Japanese Natto Kinase Association (JNKA), a testament to the quality and originality of its products.

  • Global expansion – Marine Health has already established operations in six countries and continues to grow.

6. Tiens-Kazakhstan

Country of Origin: China

Entered Kazakhstani Market: 2012

Products & Services:

Tiens-Kazakhstan is the official representative of the transnational Tiens Corporation (Tianshi), offering a wide range of health, beauty, and household products. The company's catalog includes:

  • Biologically active supplements (BAS) for health support

  • Natural cosmetics and personal care products

  • Organic household cleaning products

  • Healthy sleep products (orthopedic pillows, mattresses, blankets)

  • Health accessories (massagers, ozonators, titanium bracelets)

  • Functional nutrition (herbal teas, syrups, dry beverages)

Key Features & Achievements:

  • Official Tiens distributor in Kazakhstan – with three regional branches and 43 agency offices nationwide.

  • Diverse product range, covering both health and home care sectors.

  • Hybrid marketing plan, combining traditional and multi-level marketing (MLM) models.

  • 13 years of successful operation in Kazakhstan, with continuous network expansion.

7. QNET Kazakhstan

Country of Origin: China (Hong Kong)

Entered Kazakhstani Market: 2009

Products & Services:

QNET has been operating successfully in Kazakhstan for over 15 years. The company's product portfolio includes:

  • Biologically active supplements (BAS) & wellness products 

  • Water and air purification systems

  • Innovative skincare cosmetics and beauty devices

  • Home goods and appliances

  • Luxury accessories, including collectible watches and fine jewelry

Key Features & Achievements:

  • One of the first MLM companies in Kazakhstan to fully transition to digital business operations, making all processes available online.

  • Over a decade of success in the Kazakhstani market, with a steadily growing partner network.

  • Binary marketing plan, designed to facilitate rapid expansion of the distributor network.

8. Forever Living Products Kazakhstan

Country of Origin: USA

Entered Kazakhstani Market: Early 2000s

Products & Services:

Forever Living Products (FLP) is one of the largest international MLM companies, specializing in health and beauty products. The company is a global leader in the production of aloe vera-based products, operating in over 160 countries, including Kazakhstan.

The FLP product range includes:

  • BAS and vitamins

  • Natural skincare and personal hygiene products

  • Functional nutrition and aloe vera drinks

  • Weight management programs, detox solutions, and protein shakes

Key Features & Achievements:

  • Complete control over production – the company owns aloe plantations, processing facilities, and packaging plants.

  • Eco-friendly and high-quality products – certified by international quality standards, free from harmful chemicals.

  • Hybrid marketing model – offering earning opportunities through both direct sales and network expansion.

  • Ongoing training and support – including webinars, workshops, and incentive programs.

  • Over two decades of successful business in Kazakhstan.

9. Amway Kazakhstan

Country of Origin: USA

Entered Kazakhstani Market: 2005

Products & Services:

Amway is one of the world's largest network marketing companies, operating in Kazakhstan since 2005. The Amway product portfolio includes:

  • Health products (Nutrilite BAS & vitamins)

  • Beauty and personal care products (Artistry, Satinique)

  • Eco-friendly household cleaning products (Amway Home)

  • Water filtration systems (eSpring), ensuring high-quality drinking water

Key Features & Achievements:

  • A globally recognized brand, operating in over 100 countries, and a leading name in direct sales.

  • Comprehensive distributor education and training, offering webinars, seminars, and business development programs.

  • 18+ years of success in the Kazakhstani market, with thousands of active distributors.

  • Continuous product innovation, tailored to meet market demands in Kazakhstan.

10. Oriflame Kazakhstan

Country of Origin: Sweden

Entered Kazakhstani Market: 1996

Products & Services:

Oriflame is one of the leading international direct sales companies, present in Kazakhstan for over 25 years. The brand offers a wide range of high-quality products, including:

  • Decorative and skincare cosmetics

  • Anti-aging solutions

  • Luxury perfumes and fragrances

  • Health & nutrition products (Wellness by Oriflame)

  • Personal hygiene essentials

Key Features & Achievements:

  • Commitment to natural ingredients – Oriflame develops eco-friendly products based on innovative Swedish formulas.

  • Premium quality – all products meet strict European safety and efficacy standards.

  • 29 years of success in Kazakhstan, with a strong presence across major cities.

  • Corporate social responsibility – active involvement in charitable initiatives and sustainability efforts.

Conclusion 

The Top 10 MLM companies in Kazakhstan showcase how the network marketing industry is growing and evolving, offering high-quality products and innovative marketing models that empower distributors to build successful businesses.

If you are considering launching a new MLM project in Kazakhstan or looking to scale your existing business in Central Asia, the FlawlessMLM team is ready to support you at every stage. As leaders in MLM software development, we provide comprehensive solutions, including expert consulting, strategy development, and business process automation to ensure stable growth and efficiency in your MLM network.

Contact our team today to explore how we can help launch and scale your MLM business in Kazakhstan!