Main trends in the network marketing industry in 2024

Under the influence of technological progress and changing societal priorities, the network marketing industry is continuously transforming. In a variable landscape, understanding market trends and business adaptability play a key role in maintaining its competitive positions.

MLM Market Trends in 2024

Network marketing remains a rapidly growing industry worldwide. Thanks to the unlimited potential of the industry for building businesses, around 10,000 companies have implemented MLM strategy in their operations. The opportunity to achieve financial independence and flexibility in work attracts new distributors to network projects daily, with a total number exceeding 182 million people.

According to Zion Market Research, the global network marketing market has already exceeded $223 billion. Sales in the industry are projected to grow by 6.5% in 2024.

In the prospective and highly competitive network marketing market, it is important to consider changing consumer preferences and current industry trends for effective business development. Analyzing the global MLM industry, we have identified its main trends that are evident in 2024:

#1. Growing Personalization

According to McKinsey, companies implementing a personalization strategy achieve 15% higher profits, and their customer satisfaction level is 20% higher. Consumers now expect an individual approach, and personalization remains a relevant trend in MLM business.

Effective implementation of personalization requires analyzing the preferences of specific consumers, their behavior, and purchase history. Based on this data, individual communication messages and product offerings are created to maximize customer satisfaction. For personalized communication with customers, reminders of items in the cart or product recommendations are often sent via email. All of this, in general, increases customer loyalty, ensuring repeat purchases and revenue growth for the network project.

#2. Implementation of Artificial Intelligence

The development of neural networks is transforming the business sphere, and over 50% of companies from various industries worldwide are already using AI in their operations. According to a McKinsey study, artificial intelligence increases business profitability by approximately 20%.

In the MLM industry, artificial intelligence has become a tool for collecting and analyzing large volumes of data, as well as automating business processes. AI helps to more accurately forecast market trends and necessary product inventories, facilitate distributor training, improve personalization, and provide 24/7 customer service. For example, Amway Corporation managed to increase its sales volumes by using AI-based automated chatbots. Therefore, artificial intelligence contributes to the desired growth of network companies.

#3. Blockchain Revolution

Blockchain is the main technological trend based on cryptographic principles. Ensuring data confidentiality, transparent information exchange, and security, this technology enhances financial services and simplifies business operations.

MLM companies mainly use blockchain technologies for secure commission payments and sales tracking. Smart contracts based on blockchain automate all transactions, helping to maintain accurate records and provide fair rewards to distributors based on their performance. Natura & Co Corporation has also created a blockchain platform where customers can track the routes of their orders. Thus, integrating blockchain into MLM software reduces the risks of fraud, strengthens the trust of customers and network partners.

#4. Use of social networks

According to Statista, 5+ billion people worldwide use social networks and social commerce sales are rapidly growing, approaching $1.3 billion. Thus, social media are turning into powerful platforms for attracting customers and increasing brand awareness.

Among the popular social networks in network marketing are Facebook, Instagram, Linkedin, and YouTube. MLM companies use all these platforms to showcase their products and values, communicate with customers and partners, as well as make sales. The greatest impact on attracting an audience and gaining their trust in social networks is exerted by brief video product reviews and user-generated content (UGC). A well-structured SMM strategy allows businesses to attract many customers from different countries and enter the international market.

#5. Popularization of Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) technologies in 2024 have become a widespread trend in business as innovative methods of interacting with the team and potential clients.

AR and VR improve the efficiency of distributor training in network structures by adding excitement and interactivity to educational materials. Virtual reality transforms the direct sales process by visually introducing the customer to the product without geographical boundaries and the ability to show how the product fits into their life. For example, AVON corporation applied VR so that customers could virtually try on its jewelry. VR and AR technologies provide tools to enhance distributor motivation and an unparalleled level of customer service, leading to increased sales conversion.

#6. Environmental Focus

Modern society is becoming increasingly environmentally conscious, with the preservation of one's health and the planet's ecology being important factors in decision-making about purchases. According to Accenture's research, 72% of consumers have started buying more environmentally friendly products.

In the network market in 2024, there is a growing demand for organic cosmetics, water and air purification systems, and other eco products. MLM companies are increasingly directing their resources towards the production and promotion of eco-friendly products, repositioning their positioning, and supporting projects aimed at nature conservation. This way, businesses build a positive image and increase their profitability, as 55% of buyers are willing to pay more for eco products.

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Whether you are an experienced MLM company owner or are just planning to create one, adapting to current network marketing trends will help your project grow dynamically.

The FlawlessMLM team has been creating impeccable software solutions for 20 years and helping its clients launch successful MLM projects taking into account their goals, market specifics, and target audience. Contact our experts for consultation and we will help you create a thriving MLM company or adapt your existing network business to current trends to reach new heights.