Top-50 direct selling companies in 2023
Business organization, MLM Basics, Business development

Top-50 direct selling companies in 2023

Network marketing is a dynamic and rapidly growing business model for efficient sales. According to Statista, by the end of 2022, the global MLM industry was valued at $200.14 billion. Currently, there are more than 10,000 MLM companies operating in this field, attracting approximately 180 million distributors.

In this article, you will find a list of the most successful network marketing companies that are shaping the future trends in the direct sales industry.

Top-50 MLM companies

We have compiled a list of the top-50 MLM companies in 2023 based on their profit levels, which make a significant contribution to the global economy and impact people's lives:

Position

Company

Country

Product type

Revenue for 2022

1

Amway

1959

USA

beauty, health, body care

$8,1 billion

2

Natura & Co

1969

Brazil

perfumery, skincare products

$7,22 billion

3

Herbalife

1980

USA

dietary supplements, sports nutrition

$5,8 billion

4

eXp Realty

2009

USA

real estate

$4,6 billion

5

Vorwerk

1883

Germany

household appliances, home care

$4,1 billion

6

Infinitus

1992

China

dietary supplements, cosmetics

$3,2 billion

7

Mary Kay

1963

USA

perfumery, cosmetics

$3,0 billion

8

Coway

1989

South Korea

water and air purification systems

$2,97 billion

9

Avon

1886

USA

perfumery, decorative cosmetics

$2,77 billion

10

Primerica

1977

USA

insurance, investment, and financial services

$2,72 billion

11

PM Int.

1993

Germany

зhealth, dietary supplements

$2,55 billion

12

Melaleuca

1985

USA

dietary supplements, skincare products

$2,4 billion

13

Nu Skin

1984

USA

health, dietary supplements, cosmetics

$2,23 billion

14

Utility Warehouse

2002

Great Britain

landline and mobile communication, gas and electricity

$2,15 billion

15

Young Living

1993

USA

essential oils, cosmetics

$2,0 billion

16

Atomy

2009

South Korea

household care, nutrition

$1,84 billion

17

Forever Living

1978

USA

dietary supplements and aloe vera cosmetics

$1,8 billion

18

DoTerra

2008

USA

personal hygiene, essential oils, dietary supplements

$1,75 billion

19

Optavia - Medifast

1981

USA

weight loss and health supplements

$1,6 billion

20

Oriflame 

1967

Sweden

perfumery, cosmetics

$1,4 billion

21

Tupperware

1946

USA

tableware, kitchen care

$1,3 billion

22

Joy Main Int.

2000

China

health

$1,3 billion

23

Perfect China

1994

China

cosmetics, personal hygiene products

$1,25 billion

24

Ambit Energy

2006

USA

solar panels, electricity and gas supplies

$1,25 billion

25

Rodan and fields

2002

USA

skincare

$1,21 billion

26

Sunhope

1978

USA

health, air purifiers

$1,2 billion

27

New Era Health

1995

China

health, dietary supplements

$1,0 billion

28

USANA

1992

USA

dietary supplements, vitamins, cosmetics

$999 million

29

O Boticário

1977

Brazil

cosmetics, perfumery

$995 million

30

DXN Global

1993

Malaysia

body care, wellness drinks

$902 million

31

SeneGence

1999

USA

skincare, cosmetics

$900 million

32

Longrich

2009

China

personal hygiene, skincare products

$850 million

33

Betterware de Mexico

1995

Mexico

household care

$803 million

34

Market America

1992

USA

dietary supplements, cosmetics, household goods, and more

$800 million

35

Belcorp

1968

Peru

cosmetics, perfumery

$780 million

36

Scentsy

2003

USA

scented candles, cosmetic products

$759 million

37

Arbonne

1980

USA

skincare products

$700 million

38

Monat Global

2014

USA

cosmetics, health products

$700 million

39

Beachbody

1998

USA

fitness programs, dietary supplements

$692 million

40

Color Street

2017

USA

nail polish strips and other nail accessories

$597 million

41

Amore Pacific

1945

South Korea

cosmetic products

$585 million

42

Omnilife

1991

Mexico

dietary supplements

$584 million

43

Pola

1961

Japan

skincare products

$548 million

44

Yanbal Int.

1967

Peru

jewelry, cosmetics

$536 million

45

QNet

1998

Malaysia

jewelry, coins, tourism, and more

$520 million

46

Prüvit

2015

USA

dietary supplements

$507 million

47

Juice Plus+

1970

USA

dietary supplements, health products

$495 million

48

Plexus Worldwide

2006

USA

skincare products, dietary supplements

$454 million

49

Unicity

2001

USA

dietary supplements, health products

$450 million

50

Farmasi

2010

Türkiye

decorative and skincare cosmetics, perfumery

$428 million

The success of the aforementioned companies once again confirms that network marketing offers vast opportunities for building a growing business. However, only with a quality compensation plan and reliable software to manage all processes can an MLM company be scaled to a global level.

 

 

Published5 October 20239 minutes
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