Austria is one of the most developed post-industrial countries in Europe. The standard of living for its residents is high, and the economy is stable, as much as possible within the EU. In this article, you will learn why it's worth expanding your MLM company in Austria and what nuances you may encounter while developing your business here.

What does the Austrian economy represent

In terms of its development, Austria outpaces many European countries, including Sweden, England, Italy, and Germany. The country maintains economic relations with 150+ countries worldwide, with Kazakhstan being their primary partner in Central Asia.

In Austria, almost all business sectors are optimally developed, ranging from tourism to aerospace technologies.

The country's economy is primarily driven by industry (32.3%) and the service sector (65.8%), with the vast majority of the population employed in retail, banking, education, and tourism.

The key characteristic of the Austrian economy is its stability.

The country boasts an extremely low unemployment rate (around 4.9%), an annual inflation rate of less than 2%, and a very high standard of living among its residents. All of this is the result of a successful economic reform strategy implemented over the past few decades and a consistent inflow of major investment projects.

Features of local consumer behavior

The everyday life of Austrians appears calm, measured, and unhurried. Since the country is multinational, local residents do not have a strongly defined mentality, but there are some characteristics.

According to statistics, the population of Austria can be considered workaholics - the absolute majority of residents spend most of their time at work, and 9.8% regularly work overtime.

Comparing this indicator in the EU, it is only higher in the United Kingdom. In the evening, Austrians prefer to spend time with their families. On weekends, they go out into nature, take care of their households, or enrich themselves culturally by attending various concerts, theaters, and so on.

The legality of network marketing in Austria

Network marketing is well-established in Austria, with over 300,000 independent distributors operating here. As in other European Union countries, the Association of Direct Selling (ASML) closely monitors the legality and fairness of MLM companies' operations. Additionally, there is the Retail Trade Association called HandelsVerband in operation here.

Overall, the conditions for legalizing Austrian network projects correlate with the laws concerning multi-level marketing within the EU territory. Similarly, like in most countries worldwide, pyramid schemes are also prohibited here.

TOP MLM companies in Austria

In addition to global corporations in the network marketing industry, other MLM companies are actively expanding their operations in Austria:

  • Déese Cosmetics

Project website - deesse.com

Year and country of foundation: 1971, Switzerland

Product: decorative and skincare cosmetics, dietary supplements

Over 50+ years of existence, Déesse has scaled its structure to over 20,000 active distributors and opened offices in 14 countries. They position themselves as a family business passed down from generation to generation.

Déesse is an example of a socially responsible company—they have established a fund called "Déesse for Children", through which they support numerous social projects.

  • Enagic

Project website - enagic.com

Year and country of foundation: 1974, Japan

Product: water filtration and ionization systems

Enagic provides water ionization and purification systems in over 25 countries worldwide, and they control the entire product lifecycle—from development and manufacturing to sales and service.

At present, the company aims to revolutionize the physical health of its consumers, as well as the economic and psychological well-being of its partners.

  • Victoria Benelux

Project website - victoria-benelux.com

Year and country of foundation: 1991, Belgium

Product: jewelry

The goal of Victoria Benelux is to help women achieve self-realization and financial independence. The company specializes in selling jewelry with a full 10-year warranty against manufacturing defects.

They also support the Think-Pink movement (a campaign against breast cancer) - in 2021, Victoria donated approximately €33,000.

  • Lux International

Project website - luxinternational.com

Year and country of foundation: 1901, Switzerland

Product: water filters, air purifiers, vacuum cleaners

Lux is a well-known European brand that has been selling canister vacuum cleaners since 1901. The company is involved in the sale of various products for air and water purification, etc., in approximately 30 countries.

Lux International has been popular among Austrians since the organization's inception. According to the company's statements, Lux values lifelong partnerships with its customers and strives to serve them impeccably.

  • AMC

Project website - international.amc.info

Year and country of foundation: 1963, Switzerland

Product: kitchenware, home goods

AMC is considered to be one of the manufacturers of some of the best kitchenware in the world. AMC is very popular in European countries, including Austria.

At the moment, they have more than 40,000 distributors in their structure who promote the brand in over 30 countries worldwide. In addition to this, they are developing the AMC Food Lab, a community where they create new recipes, provide culinary training, and test AMC's product innovations.

The direct sales industry in Austria is open to foreign companies and offers ample opportunities for the development of new businesses.

The key to building a successful business in Austria is to promote high-quality products and use reliable software and marketing plans. The FlawlessMLM team has extensive experience in launching MLM projects in different countries around the world, taking into account market-specific features and customer preferences. Follow the link https://flawlessmlm.com/en/mlm_consulting, to get answers to all your questions.