The main task of MLM on the Internet is to introduce potential consumers to the company's product, and the decision to purchase the product will be made by the consumer based on the information received. This work is most productive when information is delivered to a large number of people. To accomplish this task, multi-level marketing entrepreneurs not only sell goods but also actively seek people who will also become consumers of the products and want to earn income in the MLM company. At the same time, the consumer is not only a client but also a participant in the business process as a disseminator of information about the opportunities. The seller's interests are not limited to product sales but extend to providing quality information support for the sales process. Experienced mentors advise new participants to thoroughly familiarize themselves with the products before promoting them. Detailed study of the products, marketing plan, business operation specifics is essential for achieving good results. The specifics of MLM business on the Internet lie only in the fact that the main platform of activity is in the virtual space. At the same time, the business principles remain unchanged. Thanks to the Internet, it has become easier and faster to reach a large number of people with information. There is no longer a need to keep a huge amount of information in mind; today, it is enough to leave a link to a thematic website where catalogs of the products for sale are posted. The World Wide Web allows for more effective communication between the seller and the buyer, clarifying all the nuances related to the offered product in advance. Today, there is a technical possibility to conduct video conferences and forums remotely, sparing their participants from long and exhausting trips. This significantly minimizes costs and allows the saved funds to be directed towards business development. An important advantage of MLM is the ability to freely manage one's time, setting a work schedule exclusively for oneself. The work itself can be done from anywhere - the main thing is to have an Internet connection. Now, home, a favorite cafe, and even a city park can become a workplace. Network marketing principles are actively used on the Internet today. Visitors to resources try to attract as many newcomers as possible through affiliate programs or referral links, receiving certain bonuses for this. Everything is built around a simple idea - a person earns a part of the profit from site visitors who came there on their recommendation. Both sides benefit from this.
